How Evaluate a Pitch Deck and How VCs Score?

How Evaluate a Pitch Deck and How VCs Score?

Discover how VCs evaluate pitch decks and score startups. Master the art of creating a winning pitch deck that attracts investment with PitchBob.

Brief outline of this article

When seeking investment from venture capitalists (VCs), it is crucial to present a compelling pitch deck that highlights your company’s potential for growth and profitability. VCs evaluate numerous factors to assess the viability and attractiveness of an investment opportunity. By using an evaluation template like the one provided, entrepreneurs can gain insights into how their pitch deck is scored and assessed by VCs. Let’s delve into the various criteria VCs consider for startup pitch deck evaluation and the importance of each.

Pitch Deck Evaluation Based On Specified Criteria

When looking at how to create a pitch deck for VCs, it is crucial to understand how they evaluate investment opportunities. Using the provided evaluation template, you can gain insights into the key criteria VCs consider and the weightage they assign to each criterion. By addressing each criterion effectively in your pitch deck, you increase your chances of receiving a favorable evaluation and securing investment.

Remember to highlight the strengths of your target market, problem or need, solution, team, traction, competitive advantages, revenue model, strategy, financials, exit opportunity, investment terms, and strategic value to demonstrate the full potential of your business.

It is important to note that while the evaluation template provides a structured approach to scoring, every VC firm may have its unique investment criteria and priorities. Therefore, it is crucial to research and understand the specific preferences and focus areas of the VCs you are targeting.

Target Market:

The target market criterion evaluates the clarity and potential of your target market. Is it well-defined and large? Does it demonstrate stability or high growth potential? Is it a high-priced niche? VCs assign scores based on how well you articulate your target market’s characteristics and the potential for your product/service to capture a significant market share.

Low Score: 1 | Average/Unknown: 2 | High Score: 3, 4, or 5

Problem or Need:

VCs assess the extent to which your identified problem or need is real and sustainable. Is it a short-term trend or a genuine pain point? The higher the score, the more convinced the VCs are about the long-term viability and market demand for your solution.

Low Score: 1 | Average/Unknown: 2 | High Score: 3, 4, or 5


Your solution should be evaluated based on its ability to be better, faster, cheaper, or provide unique value compared to existing alternatives. Factors such as brand reputation, quality, efficiency, convenience, and pricing are considered. A higher score reflects a strong solution that is compelling and stands out from competitors.

Low Score: 1 | Average/Unknown: 2 | High Score: 3, 4, or 5

Team, Board, Advisors:

VCs scrutinize your team’s expertise, industry knowledge, leadership skills, and their ability to execute the business plan. The presence of advisors and board members with relevant experience can also contribute to a higher score. Past successes or failures can provide insight into the team’s capability to overcome challenges and drive growth.

Low Score: 1 | Average/Unknown: 2 | High Score: 3, 4, or 5


Traction refers to the progress your company has made in terms of market validation and customer adoption. VCs assess factors such as minimum viable product (MVP), customer acquisition cost (CAC), customer return on investment (ROI), key metrics, funding raised, revenue generated, and strategic partnerships. Higher scores indicate stronger traction and a demonstrated ability to execute the business plan.

Low Score: 1 | Average/Unknown: 2 | High Score: 3, 4, or 5

Competition vs. Competitive Advantages:

VCs evaluate your competition and your competitive advantages. They assess the barriers to entry, differentiation, and sustainability of your competitive advantages. Factors such as the presence of simpler alternatives, future obsolescence risks, and intellectual property protections (e. g., patents) are considered. A higher score suggests a strong competitive position with sustainable advantages.

Low Score: 1 | Average/Unknown: 2 | High Score: 3, 4, or 5

Revenue Model:

Your revenue model is assessed based on the number of customers or units multiplied by the price, recurring or one-time revenue, average revenue per user (ARPU), customer lifetime value (LTV), and ways to increase revenue. VCs also consider the sales cycle and the balance between high prices and volume. A higher score reflects a well-defined and lucrative revenue model with potential for growth.

Low Score: 1 | Average/Unknown: 2 | High Score: 3, 4, or 5

Strategy- Key Expenses/Time Efforts:

This criterion evaluates the cost of your product, gross margin improvement opportunities, the cost and time required to maintain customer relationships and operations, customer acquisition cost (CAC), marketing strategy, and potential improvements. VCs consider the efficiency and effectiveness of your business operations and growth strategies. A higher score indicates a well-planned strategy with a focus on optimizing costs and efforts.

Low Score: 1 | Average/Unknown: 2 | High Score: 3, 4, or 5


VCs examine your financials, including annual recurring revenue (ARR), gross and net revenue, gross margins as a percentage of revenue, LTV/CAC ratio, monthly burn rate, runway (time until funds run out), and the path to profitability. They also assess the market penetration required to achieve financial goals. A higher score reflects a solid financial foundation and a clear path to sustainable growth.

Low Score: 1 | Average/Unknown: 2 | High Score: 3, 4, or 5

Exit Opportunity:

The exit opportunity criterion explores potential buyers, the attractiveness of your company for acquisition compared to building a similar business, the potential for an initial public offering (IPO), exit multiples, and the overall size of the potential exit. VCs seek investments that offer a viable exit strategy to generate returns. A higher score indicates a strong likelihood of a lucrative exit.

Low Score: 1 | Average/Unknown: 2 | High Score: 3, 4, or 5

Investment Terms:

VCs evaluate the investment terms, including the amount of funding sought, pre-and post-money valuations, post-money valuation as a multiple of revenues, committed investors, previous funding raised and its terms, and any existing debt. They consider the alignment of investment terms with market standards and the overall attractiveness of the deal. A higher score suggests favorable investment terms.

Low Score: 1 | Average/Unknown: 2 | High Score: 3, 4, or 5

Strategic Value:

The strategic value criterion examines how the VC can contribute directly or indirectly to your company’s success. This includes providing introductions to customers, partners, strategic investors, and potential employees. VCs assess the potential for collaboration and synergies. A higher score indicates a strong alignment between your company’s goals and the VC’s expertise and network.

Low Score: 1 | Average/Unknown: 2 | High Score: 3, 4, or 5

Final Scoring

Worst Score: 12 Criteria x 1 = 12

Avg. Score: 12 Criteria x 3 = 36

Best Score: 12 Criteria x 5 = 60

Total Score: XX (X%)


When you create a pitch deck, ensure that you provide clear and concise information, supported by data and evidence. It is crucial to communicate the unique value proposition of your product or service, outline a strong go-to-market strategy, demonstrate a solid understanding of the target market, and showcase the capabilities and expertise of your team.

Remember, a pitch deck is not just about presenting financial projections and market analysis; it is about telling a compelling story that captures the attention and interest of potential investors. Make sure your pitch deck reflects your passion, vision, and the immense potential of your business.

In conclusion, successfully securing investment from VCs requires a well-crafted pitch deck that effectively addresses the evaluation criteria. By understanding how VCs score and evaluate pitch decks, you can tailor your pitch deck presentation to meet their expectations and increase your chances of securing the funding needed to propel your business forward. Good luck!

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