With AI, automate even more
be prepared
Business model in less than 1 min
be informed
Easy to make Financial Model
be CREATIVE
Perfectly Designed Value Proposition
be ready
Meticulously structured Lean Canvas
en
We're here to help you and your team estimate the value of contribution, and we're excited to make the process as simple and predictable as possible for you!
Pick a plan
All the equations and sweet equity logic are there for you, right on your palms. You can easily understand and change the logic.
As a group of European founders, we've got our heads around how to make sure that everyone can contribute transparently together.
Since Sweet Equity Tracker is part of the big startup ecosystem, it'll be easy for you to extend Sweet Equity to Funding stage in the future.
Be backed
Simple and based on best practice across Europe, we provide the most reliable way of creating agreements.You and your teams simply fill in simple structured forms and that's it, the agreement is done.
Wow, I want it ↗
Stay on course
And just relax
Every contribution, no matter where it comes from, is valuable in a different way. We give the flexibility to discuss every contribution from every team member.
Here we Go ↗
You will be well informed
Easily track everything with reporting
Every change, every contribution, every piece of data is reported to you in a convenient and proactive way.
Stay in touch with the latest changes.
Splitting equity equally is quick and easy but often leads to resentment when founders contribute unequally over time. Instead, consider the contributions each founder brings to the table—whether financial, intellectual, or time-based.
“Equity should reflect what each founder brings to the venture. Startups are built on contributions, not just ideas. Dynamic equity splits account for the ongoing contributions that shape the company.”
A fair equity split dynamically adjusts to each founder’s actual contributions—time, money, or other resources. The pie grows as the business grows, and so should the rewards.
Founders must remember that fairness is not equality. Equity should be distributed based on value creation, not arbitrary fairness or early-stage promises.
