Every founder's rule:
Agree and track

We're here to help you and your team estimate the value of contribution, and we're excited to make the process as simple and predictable as possible for you!

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Founder Agreement Generator

Establish an agreement between the co-founders and secure your share, set of responsibilities, compliance and even friendship from potential future disagreements due to differences of opinion.

Startup Equity Tracker

Track every contribution, whatever it is. Protect your future from potential disagreements over credit for success.
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Easy to use from now and forever

All the equations and sweet equity logic are there for you, right on your palms. You can easily understand and change the logic.

So easy to understand

All the equations and sweet equity logic are there for you, right on your palms. You can easily understand and change the logic.

As a group of European founders, we've got our heads around how to make sure that everyone can contribute transparently together.

So easy to track

As a group of European founders, we've got our heads around how to make sure that everyone can contribute transparently together.

Since Sweet Equity Tracker is part of the big startup ecosystem, it'll be easy for you to extend Sweet Equity to Funding stage in the future.

It's a piece of cake

Since Sweet Equity Tracker is part of the big startup ecosystem, it'll be easy for you to extend Sweet Equity to Funding stage in the future.

Essential functionality

Be backed

Easy to make Agreements

Simple and based on best practice across Europe, we provide the most reliable way of creating agreements.You and your teams simply fill in simple structured forms and that's it, the agreement is done.

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Easy to make Agreements
Flexible weekly tracking of all contributions

Stay on course

Flexible weekly tracking of all contributions

Consistency is the key to success. Tracking progress is a crucial aspect of consistency, so we make it easy for you to complete and understand.
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And just relax

Smooth way to discuss value of contributions

Every contribution, no matter where it comes from, is valuable in a different way. We give the flexibility to discuss every contribution from every team member.

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Smooth way to discuss value of contributions
Easily track everything with reporting

You will be well informed

Easily track everything with reporting

Every change, every contribution, every piece of data is reported to you in a convenient and proactive way.
Stay in touch with the latest changes.

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Put your trust in the best

Splitting equity equally is quick and easy but often leads to resentment when founders contribute unequally over time. Instead, consider the contributions each founder brings to the table—whether financial, intellectual, or time-based.

Noam Wasserman

Noam Wasserman

“The Founder’s Dilemmas”

“Equity should reflect what each founder brings to the venture. Startups are built on contributions, not just ideas. Dynamic equity splits account for the ongoing contributions that shape the company.”

David S. Rose

David S. Rose

“Angel Investing”

A fair equity split dynamically adjusts to each founder’s actual contributions—time, money, or other resources. The pie grows as the business grows, and so should the rewards.

Cedric Brown

Cedric Brown

“Slicing Pie Model”

Founders must remember that fairness is not equality. Equity should be distributed based on value creation, not arbitrary fairness or early-stage promises.

Noam Wasserman

Noam Wasserman

“Slicing Pie Model”

With AI, automate even more

be prepared

Business model in less than 1 min

be informed

Easy to make Financial Model

be CREATIVE

Perfectly Designed Value Proposition

be ready

Meticulously structured Lean Canvas