Pitch Deck Outline
Pitch Deck Problem Slide

How to Create a Perfect Problem Slide for Your Pitch Deck?

Welcome to the world of pitching your business idea to potential investors! As an aspiring entrepreneur, you know that a strong pitch deck is crucial for capturing the attention and interest of investors. Among all the pitch deck slides, the problem slide holds a special place. In this article, we will explore the importance of the problem slide, what it should include, common mistakes to avoid, effective presentation strategies, and essential elements for a compelling problem slide.

So, let’s dive into the intricacies of creating a powerful problem slide. And discover how it can significantly impact the success of your pitch.

How to Create a Problem Slide for Your Pitch Deck?

The problem slide is your opportunity to clearly articulate the pain points and challenges faced by your target audience. It is a chance to highlight the existing problem and emphasize the significance of finding a solution. To create an impactful problem slide, consider the following structure:

Header: Begin with a concise and attention-grabbing statement that captures the essence of the problem.

Visual Representation: Utilize visuals such as charts, graphs, or infographics to visually convey the magnitude of the problem.

Statistics: Include relevant data or statistics that support your claims and provide concrete evidence of the problem’s scope.

Customer Persona: Introduce your ideal customer and paint a vivid picture of their pain points, frustrations, and unmet needs.

Narrative: Tell a compelling story that connects with the investors emotionally and helps them relate to the problem on a personal level.

By structuring your problem slide in this manner, you ensure that the investors can quickly grasp the problem’s significance and understand why it requires a solution.

What is Included in the Problem Slide?

A well-crafted problem slide should include the following key elements:

  • Problem Statement: Clearly define the problem that your target audience is facing in a concise and straightforward manner.
  • Market Analysis: Provide data and insights about the size and potential of the market. This demonstrates the business opportunity to investors.
  • Customer Pain Points: Identify and highlight the specific challenges, frustrations, or inefficiencies your target customers experience.
  • Trends and Statistics: Present relevant industry trends, market growth projections, and supporting data that validate the existence and significance of the problem.
  • Opportunity Gap: Clearly articulate the gap between the existing solutions in the market and the ideal solution your product or service offers.

Including these elements ensures that your problem slide conveys the depth and urgency of the problem. It makes a compelling case for your proposed solution.

pitch deck problem slide 1

What Questions Should Your Slide Answer?

To create a comprehensive problem slide, it should address the following essential questions:

  • What problem are you solving? Clearly define the problem statement.
  • Who is experiencing this problem? Identify and describe your target audience.
  • How significant is the problem? Present data and statistics to showcase the scale and impact of the problem.
  • Are there any existing solutions? If so, what are their limitations or shortcomings?
  • How does your product or service uniquely address the problem? Highlight the differentiating factors.
  • Is there a growing demand for a solution to this problem? Provide proof of market demand and expected growth.
  • How will solving this problem benefit your target audience? Illustrate the positive outcomes and the value your solution brings.

Addressing these questions in your problem slide to ensure investors gain a clear understanding of the problem.

What are the Common Mistakes?

To create an effective problem slide, it’s important to avoid common mistakes that can weaken its impact. Some common pitfalls to steer clear of include:

  • Vague Problem Statement: Ensure your problem statement is clear, specific, and free from jargon or buzzwords that may confuse your audience.
  • Lack of Supporting Data: Back up your claims with reliable data, statistics, and market research. Failing to provide supporting evidence weakens the credibility of your pitch.
  • Ignoring the Competition: Acknowledge the existing competitors and explain how your solution differentiates itself. Ignoring the competition may give the impression that the problem is not significant or that you haven’t thoroughly researched the market.
  • Overselling the Solution: While it’s important to showcase your product or service, the problem slide should primarily focus on the problem itself. Avoid going into excessive detail about your solution at this stage.

Be mindful of these common mistakes to make the problem slide impactful. So, it can effectively communicate the need for your solution.

How to Present the Problem?

Presenting the problem slide is a critical moment in your pitch. It sets the tone for the rest of your presentation and captures the investors’ attention from the start. When presenting the problem, consider the following strategies:

Start with a Compelling Hook: Capture the audience’s attention with a captivating opening statement or a thought-provoking question related to the problem.

Highlight Pain Points: Emphasize the specific pain points and challenges your target audience faces. Make it relatable and compelling.

Answer Key Questions: Address the key questions mentioned earlier to provide a clear understanding of the problem’s significance and the need for your solution.

Utilize Storytelling Techniques: Use storytelling techniques to make the problem relatable and evoke emotions. Connect with the investors on a personal level.

Practice and Refine: Rehearse your pitch to ensure a confident and engaging delivery. Seek feedback and refine your presentation based on the audience’s responses.

By effectively presenting the problem, you create a strong foundation for showcasing the value and relevance of your solution.

problem slide pitch deck 2

Problem Slide Must-Haves

To create a compelling problem slide, ensure that it incorporates the following essential elements:

Clarity: Clearly articulate the problem, making it easy for investors to understand and relate to.

Relevance: Ensure the problem is relevant to your target audience and aligns with your overall business proposition.

Data-Driven Approach: Support your claims with accurate data, statistics, and market research. This enhances the credibility of your pitch.

Differentiation: Highlight what sets your solution apart from existing alternatives. Showcase the unique value it offers.

Market Size and Growth: Demonstrate the size of the market and the potential for growth, indicating a lucrative opportunity for investors.

Customer Empathy: Convey a deep understanding of your target customer’s pain points, frustrations, and needs. Connect with their emotions and aspirations.

By incorporating these must-have elements into your problem slide, you create a compelling narrative that resonates with investors and paves the way for your proposed solution.

Tips for Problem Slide in a Successful Pitch Deck

To make your problem slide even more successful, consider the following practical tips and strategies:

Simplify Complexity: Break down complex problems into easily understandable components. Present the problem in a clear and concise manner.

Visual Appeal: Utilize compelling visuals such as graphs, charts, or images to enhance the impact of your problem slide.

Engage in Storytelling: Craft a compelling narrative that engages your audience emotionally. Connect the problem to real-life situations and experiences.

Focus on Benefits: Highlight the benefits of solving the problem for your target customers. Explain how your solution improves their lives or businesses.

Use Real-Life Examples: Support your problem statement with relatable real-life examples that investors can connect with.

Refine: Rehearse your pitch multiple times to ensure a smooth and confident delivery. Seek feedback and make improvements based on the audience’s reactions.

By following these tips and best practices, you can maximize the impact of your problem slide and increase your chances of securing investment.

Find the Best Solutions for Your Pitch with PitchBob

PitchBob is an invaluable tool to help you create a successful pitch deck. With PitchBob, you have access to templates, examples, and expert advice. It will guide you through the process of creating a compelling problem slide. Customize your pitch deck, collaborate with team members, and leverage PitchBob’s resources. This expertise can increase your chances of securing investment.


The problem slide holds immense importance in your pitch deck. It serves as the foundation for capturing the attention and interest of investors. Clearly articulate the problem, present supporting data, and display pain points. This way you create a compelling case for your proposed solution.

Remember, the problem slide is just one piece of the puzzle. To start your pitch deck, check out the guide on "the title slide" to present your unique title. Combine a strong problem slide with an impactful solution slide to deliver a persuasive pitch for a lasting impression. Best of luck!

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