10 Slides You Need to Have in Your Pitch Deck

10 Slides You Need to Have in Your Pitch Deck

Master the art of pitching with Guy Kawasaki's expert advice on the 10 essential slides for your pitch deck. Elevate your presentation today!

Brief outline of this article

In the ever-evolving landscape of business and entrepreneurship, the ability to captivate an audience, secure investments, and convey a compelling vision is invaluable. How does one achieve this? The answer is through the art of a well-crafted pitch deck, a tool that can make or break the success of your business venture.
In this article, we’ll guide you through creating a powerful pitch deck, and more specifically, we will delve into the famous Guy Kawasaki 10-slide formula. This formula has become the gold standard for effective pitch presentations. With it, you can ensure that your 10 slide pitch deck captures the essence of your business and resonates with your audience in a way that leaves a lasting impression.

So, whether you’re a seasoned entrepreneur or just starting your journey, this article is your gateway to understanding why a pitch deck is crucial and how Guy Kawasaki’s 10-slide formula can be your secret weapon in the evolving business competition. Let’s begin our journey into the heart of the perfect pitch deck.

Guy Kawasaki’s Formula

Before diving deeper into Guy Kawasaki’s 10-slide formula, we must acquaint ourselves with the man behind this powerful approach. Guy Kawasaki is a name that resonates strongly in the world of entrepreneurship, innovation, and technology. With a rich history as a Silicon Valley veteran and a former Apple evangelist, he has garnered immense respect and admiration for his expertise. His deep knowledge of business and innovation is evident in the wisdom he imparts.

So, why should you pay heed to Guy Kawasaki and his pitch deck approach? The answer is simple: his formula has proven time and again to be a game-changer in the art of pitching. Following his guidance can be the key to unlocking the doors of opportunity and investment for your business. Guy Kawasaki’s method is not just about the 10 slides; it’s a holistic approach. It adheres to the 10-20-30 rule. What exactly is this rule, and why is it significant? Let’s explore that next.

What is the 10-20-30 Rule?

The 10-20-30 rule is at the core of Guy Kawasaki’s pitch deck strategy, emphasizing simplicity and efficacy through three vital elements: a 10-slide structure to convey your business narrative, a 20-minute time limit to maintain engagement and prevent overwhelming your audience, and a thirty-point font size to ensure clear readability, even from a distance.

10 Slides

The cornerstone of Guy Kawasaki’s pitch deck formula is the 10 slides. These slides are strategically designed to give your audience a comprehensive understanding of your business while maintaining their engagement and interest.

In the upcoming sections, we will dissect each of these 10 slides individually, examining their unique purposes and guiding you on how to maximize their potential to create a captivating and convincing pitch.

Twenty Minutes

In the world of pitching, time is a precious commodity. That’s why Guy Kawasaki’s formula restricts your pitch to a tight 20-minute window. This time constraint keeps you focused and ensures you present your ideas concisely and effectively. In the business world, attention spans are short, and mastering the art of delivering your pitch within this timeframe can be the difference between success and obscurity.

Thirty-Point Font

Remember to consider the role of font size. Guy Kawasaki’s 10-20-30 rule insists on using a font size of at least 30 points. This seemingly small detail is significant because it directly impacts the readability of your pitch. Your audience should read your content easily, even from the back of the room. In a world where information constantly bombards us, legibility is crucial to effectively convey your message.

Pitch Deck by Guy Kawasaki

Guy Kawasaki’s 10 slide pitch deck is a masterclass in presenting your business effectively. Each slide plays a vital role in conveying your story, and understanding the significance of these slides can be the key to success. In the upcoming sections, we’ll explore each slide individually, highlighting why it’s essential and what elements you should include for a compelling pitch.

1. Title Slide

The title slide is your pitch’s opening act. It’s an opportunity to make a good impression. A well-crafted title slide should include your company name, logo, and a concise tagline that encapsulates your mission. This slide sets the stage for what’s to come in your pitch, and it’s often the slide that stays the longest in the memory of your audience. To learn more about creating an impactful title slide, you can explore our dedicated Pitch Deck Title Slide guide.

2. Problem Slide

The problem slide is where you address the pain points your target audience faces. It’s your opportunity to emphasize the urgency and significance of the issue your business aims to solve. Investors need to understand the problem you’re tackling before they can appreciate your solution. For a deeper dive into creating an effective problem slide, refer to our Pitch Deck Problem Slide guide.

3. Solution Slide

Now that you’ve highlighted the problem, it’s time to present your solution. The solution slide is where you explain how your product or service effectively addresses the problem you’ve just outlined. This is where you start building the narrative of your business as the hero who can save the day. To discover more about crafting a compelling solution slide, check out our Pitch Deck Solution Slide guide.

4. Product Slide

In the product slide, you need to dive into the specifics of your product or service. This is your chance to highlight its key features, benefits, and what sets it apart from the competition. Visual aids like images or diagrams can be particularly effective here, helping your audience grasp the essence of your offering. For detailed insights into creating an impactful product slide, explore our Pitch Deck Product Slide guide.

5. Business Model Slide

Money matters and that’s where the business model slide comes into play. Investors want to know how your business intends to make a profit. In this slide, explain your revenue streams, pricing strategies, and sales channels. The business model slide is where you need to showcase the financial viability of your venture. To learn more about crafting a convincing business model slide, take a look at our Pitch Deck Business Model Slide guide.

6. Go-to-Market Slide

Your strategy for reaching customers is crucial, and that’s where the go-to-market slide comes in. Describe your marketing, sales, and distribution plans, and convey how you’ll attract and retain your target audience. This slide provides insight into the practical steps you’re taking to make your business a success. For a more in-depth look at creating an effective go-to-market slide, explore our Pitch Deck Go-to-Market Slide guide.

7. Competition Slide

The competition slide is where you not only acknowledge your competitors but also explain how you outshine them. Investors want to see that you’ve done your homework and that your business has a competitive edge. This slide demonstrates your awareness of the market and your strategic positioning within it. To gain a better understanding of crafting a convincing competition slide, refer to our Pitch Deck Competition Slide guide.

8. Team Slide

Investors often say they invest in people more than ideas. The team slide is where you introduce the key players in your organization. Highlight their expertise, experience, and the value they bring to your business. A strong team can be a decisive factor in securing investments. To dive deeper into creating an impactful team slide, explore our Pitch Deck Team Slide guide.

9. Financial Slide

In the financial slide, you need to present your financial projections, including revenue forecasts, expenses, and your break-even point. This slide should instill confidence in the financial viability of your venture. It’s where investors look to see the numbers behind the vision. To learn more about creating a convincing financial slide, check out our Pitch Deck Financial Slide guide.

10. Why Now Slide

Your pitch should conclude with a sense of urgency. The "Why Now" slide explains why this is the perfect moment to invest in your business. It highlights market trends or opportunities that make your venture a timely and wise investment. This slide leaves your audience with a compelling reason to act now. To explore the art of crafting a compelling "Why Now" slide, refer to our Pitch Deck Why Now Slide guide.

How Can PitchBob Help to Create a Winning Pitch Deck for Investors?

Creating a compelling pitch deck is a pivotal step on the road to attracting potential investors and securing funding for your business. However, this task can often feel daunting, even for the most experienced entrepreneurs. The good news is that you don’t have to navigate this journey on your own. Enter PitchBob, a powerful and user-friendly tool designed to simplify the pitch deck creation process and elevate your presentation to new heights.

The Power of PitchBob

PitchBob is more than just a tool; it’s your strategic partner in the art of pitch deck development. Whether you’re a startup founder with a groundbreaking idea, a seasoned entrepreneur looking to revamp your current pitch, or a business professional aiming to make a lasting impact, PitchBob is here to assist you.

Guiding You Through Each Slide

PitchBob takes you on a step-by-step journey through the creation of each slide in your pitch deck. It offers practical guidance and templates for every essential slide, from the captivating title slide to the compelling financial projections. By breaking down the complex task of pitch deck creation into manageable sections, PitchBob streamlines the process and empowers you to craft a persuasive narrative.

Tailored for Your Needs

PitchBob recognizes that every business is unique, and so are its pitch deck requirements. The platform allows you to customize your pitch deck based on your specific industry, target audience, and business objectives. This tailored approach ensures that your presentation resonates with your potential investors.

Your Path to a Winning Pitch Deck

In the competitive world of business, a winning pitch deck can be the key to unlocking investment opportunities. With PitchBob by your side, you can transform your pitch deck into a persuasive, captivating, and effective tool. So, whether you’re aiming to make your entrepreneurial dreams a reality or elevate your business to new heights, PitchBob is your partner in creating a pitch deck that stands out and grabs investors’ attention. To get started, visit PitchBob and embark on your journey to pitching success.


Mastering the art of pitching is a must-skill for every entrepreneur. The 10-slide pitch deck guy Kawasaki formula, along with the 10-20-30 rule, provides a clear and effective framework for creating impactful presentations. By understanding the purpose of each slide and how they come together to tell your business story, you can elevate your pitch deck and increase your chances of securing investments.

So, are you ready to transform your pitch deck into a winning one? With Guy Kawasaki’s wisdom and the assistance of PitchBob, you’re well on your way to success. Elevate your presentation today and make your entrepreneurial dreams a reality.

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