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Halfmoon uses AI to transform music and book marketing, helping creators reach their audience and boost engagement with data-driven strategies
Project representative: Jean Louis Pedat
Halfmoon has an influence on the way music and books are marketed using AI. Halfmoon helps artists and authors tackle a widespread issue — to identify their target audience. The technology, which relies on AI and machine learning, examines loads of songs and books. It selects the ones that might create a buzz in the market.
The process begins by unearthing hidden singing and writing talent. By securing publication rights for their work, Halfmoon gets access to a treasure trove of untapped creativity. After this, AI directs a step-by-step digital marketing plan to promote the titles with high precision. This approach ensures each piece of work reaches fans of that particular genre, which boosts engagement and profits for creators.
The aim is to give book publishers, music producers new artists, and authors good ways to promote their work. Up to now, artists and authors couldn’t reach their full potential because they had no direct-to-fan marketing. But Halfmoon is about to change that.
The product tests new songs and books before their release rating them on their likely success. Halfmoon matches them with a large set of hit works to find out who they’ll appeal to most. This offers a way to advertise that’s more targeted and less expensive.
Apart from assisting up-and-coming artists, Halfmoon collaborates with well-known ones too. They have Jay Elle on their roster, whose recent album was a contender for Best Pop Vocal Album at the 2022 Grammys. They also partner with Margaret Dorn, a seasoned professional who has joined forces with numerous worldwide celebrities throughout her career.
Halfmoon has progressed beyond the concept stage boasting a strong roster of artists who have amassed over a million Spotify streams and more than 300,000 YouTube views. The company sees a clear path to growth and aims to deliver good returns for its investors. This startup is on an exciting journey to transform how creators in music and books connect with their fans creating opportunities for new voices to leave their mark in these fields. As Halfmoon continues to expand, one thing is certain — the landscape of books and music will undergo a significant shift.
