- About this Job
As the founder and CEO of Ruts, a startup committed to introducing the Spanish market to the rich Latin American culture through our unique beverages, I am actively looking for a co-founder who can compliment our mission and strengthen our foothold in the market. We're seeking an individual passionate about Latin culture, with a strong background in marketing, who can drive our brand presence while demonstrating their innovative approach in a fast-paced startup environment and navigate the nuances of the Spanish and Latin American markets. You will join our team of skilled professionals including a co-founder with chemical engineering expertise, an experienced R&D advisor, and a factory owner, each focused on delivering authenticity and quality that captures the essence of Latin America. Our ideal candidate will have a unique blend of creativity, strategic thinking and risk-taking tempered with a respect for tradition. You'd play a crucial role in shaping our brand narrative and connecting with our customers - adventurous Spanish tourists, residents seeking authenticity, and Latin establishments in Madrid and Segovia. It's an
- Idea
Ruts introduces the Spanish market to in-depth Latin culture through unique beverages celebrating the vibrant elements of Latin dances, people, and smiles. Our products, inspired by authentic Latin traditions, fuse high-quality ingredients to offer a taste of Latin America's richness and diversity.
- Problems
PitchBob’s recommendation: Ruts addresses the need for authentic Latin beverages among consumers who face difficulties finding them, are discouraged by non-authentic options and miss the captivating cultural stories behind these drinks.
- Solution
Ruts' solution revitalizes the flavors of genuine Latin American beverages like Mamajuana, co-created with narratives shared by our community for an immersive experience.