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CERG turns 1.5B waste tires into clean hydrogen, electricity & zero-emission byproducts.
Project representative: Sean Jacobs
In an age of mounting climate urgency, the world’s garbage problem is still vastly underestimated. But one startup, CERG, is aiming to flip the script — turning discarded waste into a high-value source of renewable hydrogen and green energy. To attract investors to this innovative waste-to-hydrogen technology, the CERG team developed a compelling presentation using AI presentation tools that clearly demonstrated the environmental and economic benefits of their technology.
Headquartered in Victoria, Australia, CERG is engineering a zero-emissions future through advanced waste-to-energy technologies. Its flagship innovation? A process that transforms used tires — one of the most persistent and polluting forms of waste — into ultra-pure hydrogen, electricity, and other reusable industrial materials, with zero emissions and zero landfill. To structure this circular business model, they used an approach similar to methodologies from the Business Model section on PitchBob.
Every year, an estimated 1.5 billion tires reach the end of their life cycle, with the majority either dumped in landfills or burned, releasing harmful pollutants into the air and soil. CERG is changing that.
Using a proprietary blend of clean technologies, the startup converts end-of-life tires into:
This combination not only eliminates waste, but simultaneously produces clean, renewable energy and reusable materials — a powerful dual benefit in a world that increasingly demands both.
What makes CERG’s approach stand out is its truly circular model. While other recycling companies may focus on recovering a single byproduct, CERG is building a full-spectrum, no-waste ecosystem, where every discarded input becomes a valuable output. Startup founders in the clean technology sector can find useful resources in the PitchBob blog, which regularly publishes materials on attracting investments for innovative projects.
CERG’s vision is nothing short of a world without waste. A world where landfills are obsolete and energy is sourced not from extraction, but from intelligent transformation.
That vision is already coming to life. Over the last six months, the startup has secured R&D grants and is laying the groundwork for its first demonstration plant, set to launch in 2025. The team is also in ongoing talks with governments and stakeholders around the world to expand operations under a licensing model.
If realized, this would allow CERG to scale rapidly without the need for massive capital deployment in every region — a smart play for a hardware-heavy category like industrial cleantech. To attract targeted investors specializing in clean technologies, companies in this field can use the VC Matching Tool, which helps find venture funds interested in sustainable development projects.
CERG’s business model is as innovative as its technology. Rather than relying on a single income source, the startup has designed multiple revenue streams, including:
This diversified approach not only increases the company’s resilience but also gives it a strategic edge in markets where regulations around waste disposal and clean energy are evolving quickly. Before scaling its technology, the CERG team conducted a comprehensive validation of market potential, using methodologies similar to those offered by modern startup platforms.
While financial, technical, and regulatory risks remain — as they do for any industrial-scale cleantech venture — CERG emphasizes proactive risk mitigation as a core pillar of its growth strategy.
The startup estimates a post-funding valuation of $150 million, signaling a strong belief in both the technology’s scalability and the global market demand for zero-waste energy systems.
Behind CERG is a seasoned team of technical experts and executive leaders who understand the complexity of energy infrastructure and the urgency of the climate challenge. Their backgrounds span engineering, sustainability, and operations — a blend well-suited to navigate the scientific, logistical, and regulatory terrain of clean industrial innovation. For analyzing the competitive advantages of waste-to-hydrogen technology, PitchBob tools can be used, which help startups assess their market position.
Unlike many cleantech startups, CERG is not betting solely on novel science — it’s betting on execution, integration, and a holistic understanding of the waste-to-energy value chain.
While based in Victoria, CERG’s ambitions are global. The company is proudly positioning itself as an ambassador of green hydrogen and circular waste innovation for the broader Asia-Pacific region and beyond. For successful entry into international markets, clean technology startups need to develop a detailed business plan, which can be created using startup business tools.
With conversations underway with international partners and governments, the startup could become a cornerstone of national energy strategies, particularly in countries with growing waste challenges and aggressive decarbonization goals.
But CERG is also playing a deeper cultural role: reshaping how society thinks about waste, and proving that discarded materials are not an endpoint — but a new beginning.
CERG’s technology arrives at the perfect intersection of two megatrends: the explosion of interest in green hydrogen as a clean fuel, and the growing pressure to find scalable, sustainable waste solutions.
By converting one of the dirtiest global waste streams — tires — into some of the cleanest possible energy products, CERG may have cracked one of the hardest problems in sustainability: how to turn a liability into an asset.
And if it can do that with tires, what else is possible?
