Pitch Deck vs. Elevator Pitch — Which One Do You Need?

Pitch Deck vs. Elevator Pitch — Which One Do You Need?

Learn the differences between a pitch deck and an elevator pitch and choose the right tool for your startup’s success. Make your pitch count.

Brief outline of this article

Hey there! So, you’re diving into the world of business presentations and wondering about pitch decks and elevator pitches. Well, you’re in luck because we’re here to break it all down for you in the friendliest way possible.

In this article, we will explore two powerful tools that can help you shine in different stages of your business journey: pitch deck vs. elevator pitch. We’ll give you the lowdown on both- when to use them and what makes them tick. So, let’s get started on this exciting ride!

What is a Pitch Deck?

A pitch deck is like a visual storybook of your business idea in a compelling way to impress investors. Pitch deck is a set of slides that showcase your idea, team, market, and how you plan to conquer it all. Imagine it as a roadmap that guides your audience through the exciting journey of your venture.

When do you need a pitch deck? Well, mostly when you’re seeking funding or partnership opportunities. It’s the go-to tool when you’re ready to impress investors, lenders, or even potential clients with the bigger picture of your business.

What is an Elevator Pitch?

When you’ve got only a minute or two to pitch your idea to your potential investor, exactly here your elevator pitch comes into action. It’s a brief and engaging overview of your business that you can share in the time it takes for an elevator ride.

Elevator pitches are your chance to grab someone’s attention quickly. They’re perfect for networking events, chance encounters, or anytime you need to make a memorable first impression.

What are the Main Differences Between Elevator Pitch and Pitch Deck?

Absolutely, let’s dive into more detail about the main differences between an elevator pitch and a pitch deck:


  • Pitch Deck: A pitch deck is like a detailed roadmap of your business idea. It’s designed to provide a comprehensive overview of your business to potential investors, partners, or stakeholders. It dives into the specifics of your product or service, target market, business model, financial projections, and more.
  • Elevator Pitch: An elevator pitch is a quick teaser of your business idea. It’s meant to grab the listener’s attention and create curiosity. In just a few sentences, you need to convey the essence of your business, what problem it solves, and why it’s exciting.


  • Pitch Deck: Pitch decks are most commonly used in formal settings, such as investor meetings, board presentations, or pitch competitions. They’re suited for situations where you have a dedicated time slot for a detailed presentation.
  • Elevator Pitch: Elevator pitches are used in more casual and spontaneous scenarios. You might use an elevator pitch during networking events, social gatherings, or even chance encounters.


  • Pitch Deck: Pitch decks can be quite extensive, often spanning multiple slides. They allow you to dive deep into various aspects of your business, making them suitable for longer presentations.
  • Elevator Pitch: Elevator pitches are incredibly short — typically lasting for about 30 seconds to 2 minutes, roughly the duration of a short elevator ride. This brevity forces you to distill your business idea into its core components.

Audience Focus:

  • Pitch Deck: Pitch decks are tailored for an audience that is already engaged and interested in your business. This audience might include potential investors, venture capitalists, or decision-makers within your industry.
  • Elevator Pitch: Elevator pitches are designed to capture the interest of a broader audience. Use an elevator pitch with anyone you meet, whether they’re in your industry or not. The goal is to make your business idea relatable and intriguing to anyone.

Creation Process:

  • Pitch Deck: Creating a pitch deck involves careful planning, research, and design. You’ll need to gather data, create compelling visuals, and craft a narrative that flows smoothly from slide to slide. The process is more detailed and structured due to the information presented.
  • Elevator Pitch: Crafting an elevator pitch is about distilling your business idea into its most essential components. You’ll need to choose your words wisely to convey your idea’s heart succinctly. While the process is shorter, capturing the essence of your business in a few sentences can be just as challenging.

Pitch Deck vs. Elevator Pitch — At What Stage Do You Need Them?

Navigating the right stage to use a pitch deck or an elevator pitch is like finding the perfect rhythm for a dance. Let’s break it down to help you understand when to bring out these powerful moves.

Pitch Deck: When to Use It?

When you’re at a crucial junction in your business journey, a pitch deck steps into the spotlight. You’ll want to have a pitch deck ready when you’re aiming for big opportunities like seeking funding, forming strategic partnerships, or making significant business presentations.

The pitch deck is your go-to companion when engaging with investors keen to know every detail about your business. It’s your chance to lay out the entire game plan, showcasing your business model, financial projections, market analysis, and the brilliance of your team. Pitch decks shine in formal settings like investor meetings, boardroom presentations, or pitching competitions. They’re like your business’s visual CV, displaying your potential on every slide.

Elevator Pitch: When to Elevate Your Game?

When someone asks you a quick question, "What’s your business all about?" This is where your elevator pitch springs into action. An elevator pitch is your express route to make an impression quickly. You need it whenever you find yourself in situations where you have a limited time to capture someone’s interest.

Think networking events, conferences, social gatherings, or even a serendipitous encounter with a potential investor. Your elevator pitch is your golden ticket to spark curiosity. With just a handful of words, you must convey the heart of your business idea, highlight the problem you’re solving, and leave them intrigued enough to want more. Elevator pitches are your chance to be a storyteller in a flash, engaging anyone from industry peers to newcomers.

While the pitch deck tackles heavyweight presentations, the elevator pitch is your swift tool for quick connections. So, whether you’re in a power-packed presentation or a fleeting conversation, having the right tool ready will ensure you always hit the right note in your entrepreneurial symphony.

How Can PitchBob Help to Create a Pitch Deck and Elevator Pitch?

Pitchbob is a trusty sidekick that effortlessly helps you create stunning pitch decks. While PitchBob focuses mainly on pitch decks, it’s your go-to platform for crafting visually appealing slides that tell your story with flair.

Crafting an elevator pitch is all about distilling the essence of your business into a few impactful lines. Practice makes perfect, and with PitchBob’s pitch deck expertise, you’ll be a pro at delivering your elevator pitch in no time.


And there you have it — the showdown between the pitch deck vs elevator pitch. Each has its own unique role in your entrepreneurial journey. The pitch deck lays out the grand vision, while the elevator pitch captures attention quickly.

So, whether you’re stepping into the boardroom with a pitch deck or sharing a snippet of your brilliance in an elevator, you have the tools to make a lasting impression. Happy pitching, and may your business journey be filled with success and captivating conversations!

Remember, keep it simple, keep it engaging, and keep on rocking those presentations!