BuzZenga
Date of Foundation
2017

BuzZenga

BuzZenga: Gamifying employee engagement for authentic brand advocacy.

The Idea origin story

BuzZenga is revolutionizing the way companies utilize their internal resources for brand advocacy. We transform everyday employee engagement activities such as feedback and idea sharing into enjoyable missions, fostering an environment that thrives on creativity and connection. With BuzZenga, engagement is not merely about clicks but fostering authentic engagement that resonates the company's brand story powerfully.

The Mission

Vision: Unlock the power of everyday people to drive authentic engagement and impact. Mission: Gamify purpose-driven actions to create shared value between teams and brands.

Clients

Purpose-driven companies, HR and comms teams, NGOs, and community leaders who want to boost engagement, visibility, and internal advocacy through gamified missions.

Problems we solve

Client’s problem

BuzZenga solves the problem of low engagement and missed internal potential. Companies waste money on external influencers while overlooking their own people. BuzZenga activates employees with gamified missions that drive authentic content, connection, and brand advocacy — turning internal passion into measurable impact.

Confirmation of problem

The problem is serious because disengaged teams cost companies money, creativity, and credibility — while paid marketing lacks the trust and authenticity people actually respond to.

Solution

At BuzZenga, we present a unique solution to the low engagement problem within companies. By activating employees with gamified tasks, we manage to extract hidden potential and foster a connection while simultaneously promoting authentic content and brand advocacy. We essentially transform internal

Our technologies

This solution is based on technologies

AI for employee profiling, Gamification tools, User analytics, Social media APIs.

How it works

Companies launch missions; employees complete them to earn perks and visibility. AI tracks engagement, boosts social sharing, and turns internal actions into external brand impact.

Value for the client

Customers gain higher engagement, authentic brand visibility, stronger team culture, and cost-effective advocacy — all while unlocking the hidden potential of their own people.

Market and strategy

Market size

120

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

5

% of the market

Is our goal in the next 3 years

Team

My name’s

Meri Pipenbaher

My key role in the product

As the founder and strategist of our startup, my primary role involves shaping our company's vision, forging strategic partnerships, designing impactful user journeys, and steering our product development to effectively solve tangible engagement issues.

Team size and key members

A lean team of creatives, devs, and growth hackers within a think tank. Together, we’ve built the prototype, tested engagement loops, and sparked early interest from companies and community leaders.

Competitors

Competitors

Competitors include platforms like Bonusly, WorkTango, and Qooper for engagement, and Influitive or Ambassify for advocacy. Unlike them, BuzZenga blends gamified missions, AI prompts, and social buzz in one seamless tool — making engagement measurable, shareable, and fun.

Our Advantages

BuzZenga revolutionizes engagement, combining AI, gamification, and social sharing to transform fun, meaningful missions into external buzz. We don't just gauge engagement; we ignite it and boost its reach—establishing value for employees and employers in a unique rewarding ecosystem.

Business model

We offer tiered SaaS subscriptions. Clients pay for access to the platform, customizable missions, branding, analytics, and optional add-ons like rewards, AI boosters, or white-labeling.

Traction

We've successfully developed a highly engaging prototype using Canva. The progress made is promising and we're excited for the next development stages.

We're striving for a full launch with core features, 1000+ active users, secured key partnerships and initiated monthly revenue by the funds depletion. With robust data from engagement missions in hand, we'll be prepared to scale or move into Series A funding.

Metrics

Our metrics focus on mission completion rates, employee activation percentage, social shares per task and engagement duration. In our pilot tests, we witnessed a promising 68% task fulfillment rate and observed an impressive month-on-month growth of 30% in social sharing activities.

As a startup in its early validation phase, BuzZenga is founder-led and pre-revenue. Despite having no external funding yet, we've made significant progress with robust concept traction, active prototyping and mounting interest from potential early adopters.

Incorporation

Our company incorporated in

Switzerland

Key risks

The main risks for BuzZenga could be potential resistance to cultural change in traditional corporate settings, difficulty in demonstrating the direct ROI of increased employee engagement, and market competition from established HR solutions and platforms.

Investments

$

0

We raised investments

Our Investors

There are currently no investors. The project is 100% founder-owned.

Rising Investments

$

0

Currently, we are raising investments

$

5000000

Estimated pre-investment valuation of the company

We’re looking for a co-founders

I'm the founder of BuzZenga, a startup redefining employee engagement through gamification. Our goal is to unlock the internal potential of companies by transforming everyday tasks into enjoyable missions, fostering an environment that thrives on creativity and connection. Our platform brings the excitement back to corporate culture and turns internal passion into measurable impact. Our target market includes purpose-driven companies, HR and comms teams, NGOs, and community leaders looking to inject a dose of fun into their engagement strategies. The problem we're addressing is drab, unengaging work environments that lack a sense of authenticity, causing missed opportunities for brand advocacy. We offer a unique solution by incentivizing employee participation spotlighting individuals as brand champions. Built-in AI for profiling employees, gamification tools, user analytics, and social media APIs form the backbone of our platform, encouraging greater involvement and fostering a sense of camaraderie within the team.

Open positions

We're looking for a passionate and dedicated Senior Software Engineer to join our innovative startup, BuzZenga. Focused on gamifying employee engagement to foster authentic brand advocacy, we are at the crossroads where technology, internal resources, and creativity meet. The perfect candidate for this role will have significant experience in software engineering, ideally with a background in game development, AI application, and has a solid understanding of User Analytics and Social Media APIs. BuzZenga is positioned to tackle the challenge of low engagement and the mistreatment of internal potential in companies. Our vision is to unleash the power of everyday people to drive authentic engagement and make a tangible impact. Housed in a lean team of creatives, developers, and growth hackers, you will be working in an energetic and groundbreaking environment. Our framework involves leveraging gamification, AI prompts, and creating social buzz for an exciting, measurable, and shareable employee engagement experience.

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Additional information

BuzZenga leverages gamification to transform employees into brand advocates. Our AI-powered platform fosters internal growth, fuses purpose with social buzz, and is primed for scalability.

Idea