Date of Foundation
2020

elm

Revolutionizing Workplace Culture with elm

The Idea origin story

Elm innovatively transforms daily workplace interactions. By providing leaders with key insights and tools to shape day-to-day behaviors, we foster a dynamic influence on the company culture. We encourage and empower an evolutionary shift in your organizational environment by unlocking the full potential of everyday engagements within your business ecosystem. Our aim is not just to change work cultures but redefine them for progressive, impactful growth.

The Mission

Vision: Reimagining and shaping the best workplaces of tomorrow. Mission: Leading the evolution of the world’s most productive and inclusive work cultures through meaningfully impacting behaviors.

Clients

Companies looking to grow their leaders and evolve their work culture.

Problems we solve

Client’s problem

Your startup could address the disconnect between management and employees, enhance leadership skills within organizations, facilitate better internal communication, improve overall employee engagement and satisfaction, transform static workplace cultures into dynamic ones.

Confirmation of problem

existing software fails to predict how behaviours affect company culture and lacks a contextual understanding of workplace interactions.

Solution

Using advanced AI, elm creates a numerical data set to build an AI model that quantifies individual experiences forming behaviour-defined clusters.

Our technologies

This solution is based on technologies

cluster based, predictive modeling

How it works

Via immersive video, employees are shown behavioral scenarios and asked for feedback. They provide actionable insights for leaders to assist in evolving workplace culture.

Value for the client

"Unlocking workplace behavior insights for productivity, cultural evolution and effective leadership growth."

Market and strategy

Market size

60

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

10

% of the market

Is our goal in the next 3 years

Team

My name’s

Patrick Cournoyer

My key role in the product

My key role is CEO and I'm responsible for setting strategy, building culture, leading the senior executive team, making major corporate decisions.

Team size and key members

Co-Founder, Head of Product, Head of Customer Experience, Head of Engineering, Head of Sales

Competitors

Competitors

In addition to SaaS listening platforms and consulting firms, potential competitors could include other tech-enabled HR solutions providers, internal teams working on company culture within the companies you're targeting as clients, as well as online learning platforms providing leadership and management training.

Our Advantages

We use a research-backed model focusing on core human behaviours and emotion-driven responses from video priming for honest feedback. Our consistent numerical data set enhances our AI models' application.

Business model

Standard SaaS business model with price per user, per month, long term 1-3 year contracts

Traction

Our product has evolved into an efficiently functioning MVP, gratifyingly serving four premium clients. Its innovative AI model, verified with rich data, is performing seamlessly and as planned.

Secure additional growth financing to propel the company forward.

Metrics

MAU reflects the number of unique users in a month. CAC is the cost to acquire one customer, while LTV indicates generated revenue per customer in their lifespan as your client. Churn rate measures lost clients over time; Retention Rate shows kept customers & Conversion rates present user-to-customer transitions.

Customer Lifetime Value (CLTV) reflects the total revenue that a company can reasonably expect from a single customer during their relationship with the business. This valuable prediction helps businesses in making informed decisions about sales, marketing, product development, and customer support.

Incorporation

Our company incorporated in

London

Key risks

Risks could include potential privacy issues, the difficulty of accurately predicting behaviors due to human complexity, and competition from other AI-driven HR tech startups. On top of that, convincing businesses to adopt a new form of organizational analysis can be challenging.

Investments

$

3000000

We raised investments

Our Investors

Co-founder, friends and family 100%

Rising Investments

$

2500000

Currently, we are raising investments

$

5000000

Estimated pre-investment valuation of the company

We’re looking for a co-founders

Open positions

Article

Read

Additional information

Our new CEO, previously the COO of a similar SaaS venture that was acquired for $700M, brings valuable experience and insight to our startup.

MVP