Collective Wisdom. Precision decisions. Your organisation's hidden genius, fully unlocked.
Peerception is a revolutionary web application facilitating belief and behaviour transformations through organised peer-problem networks. Our aim is to minimise bias and enhance collective decision-making. The benefits extend across numerous sectors, including healthcare, energy, aviation, legal, and corporate arenas, optimising their decision processes.
Vision is to have the world's ten most populous organizations using Peerception to make wiser, safer decisions by 2030. Mission is to 'Make the Right Answer Obvious.'
Large Organizations of 100,000 plus employees particularly those in high risk sectors where decisions affect lives, such as healthcare, nuclear, law, and aviation
Reducing bias in decision-making therefore surfacing the right answer on time, every time.
The actuality of the problem is confirmed by the fact that bias impedes effective decision-making across global organisations, risking lives and resources.
Peerception harnesses the power of network science to develop a web-based solution that aids organisations in making unbiased, accurate decisions through peer network knowledge utilisation.
Peerception is a pioneering web application that enables transformation of beliefs and behaviours through peer-problem networks, aiming to diminish bias and bolster collective decision-making. Our solution extends its benefits across diverse sectors such as healthcare, energy, aviation, legal and corporate industries by enhancing their decision-making process. By 2030, we envision having the world's ten most populous organisations utilise Peerception for making safer and wiser decisions. We primarily cater to large institutions with over 100k employees operating in high-risk areas
Our solution structures employees into networks using organisational metadata. 1-question surveys allow staff to align their decision with peer responses, aiding continuous learning & development.
"Unleashing collective wisdom, Peerception empowers large organisations to make precise, bias-free decisions for safer results - on time, every time."
We estimate the market size for which our solution is designed in monetary terms as follows
Is our goal in the next 3 years
As the CEO of my startup, I spearhead vision and strategy formulation, oversee recruitment processes, and drive our sales initiatives.
I, a successful founder with an exit to EY; Dr Damon Centola, top-cited social scientist; and machine learning expert Dr Andrés Cardona form our team. Hiring developers is in the pipeline.
Our main competition comes from AI-driven knowledge management providers, notably Microsoft. Their solutions are reactive, while our network-science based approach is proactive. We're pioneering this field along with Damon Centola's foundational work.
Our pioneering technology integrates network science to proactively counter biases and elevate decision-making. It uniquely facilitates behavioural change regarding high-stakes decisions, bridging gaps in the existing market landscape.
Clients buy an monthly/annual recurring Licenses, with increasingly sophisticated features unlocked at different plans, from basic to full scientific support
We've initiated valuable conversations and partnerships with Centola, leveraging his groundbreaking research. We're delighted that Cardona, a former CTO and trusted friend, has joined our mission. Our vision and solution are clearly defined and under constant development.
We're on track to secure three paying clients, catering to 300,000 users. In the process, we've gained significant insights about achieving product-market fit.
we will track the usual metrics for a startup at this pre-launch phase
Our company incorporated in
uk
The main risks include grappling with data privacy issues, resistance to organisational culture change, potential scalability challenges as we aim for larger organisations and establishing trust within these vast networks.
$
1
We raised investments
me 51%; Centola 39%; Cardona 10%
$
2000000
Currently, we are raising investments
$
2500000
Estimated pre-investment valuation of the company
Our prior venture, Tao Leadership, revolutionised global organisations with its sophisticated web solution employing network science and machine learning for behavioural and cultural shifts. It was successfully sold to EY.