Innovative Shopping Cart Retention Solution
Our startup provides an innovative and practical solution to significantly reduce the retail industry's costs associated with retrieving shopping carts. We use a technologically advanced Wi-Fi tracking device attached to each trolley, which communicates with a user-friendly mobile app. Should a trolley be left unattended or abandoned, our device will instantly locate it through real-time tracking, enabling an efficient recovery process.
Vision to be the world leader in trolley retention systems. The mission is to help retailers reduce losses (their costs) and deliver better shopping experiences for customers
supermarkets and department stores including Walmart, Woolworths, Tesco, Costco and IKEA
the financial cost to replace lost trolleys and reducing the time and labour cost to retrieve trolleys
retailers annually lose millions due to misplaced shopping carts and inefficient retrieval processes.
Our solution uses low-frequency Laura signals from devices attached to trolleys which are tracked by gateways up to 7km away. These locations are then viewable on our mobile-friendly dashboards.
Wi-Fi tracking, real-time location systems, mobile app development and IoT for efficient cart retrieval.
Our startup leverages low-frequency Laura signals from devices on trolleys, tracked via gateways within a 7km radius and displayed on user-friendly mobile dashboards.
We streamline cart recovery, driving down costs and enhancing customers' shopping experience through advanced GPS-enabled technology.
We estimate the market size for which our solution is designed in monetary terms as follows
Is our goal in the next 3 years
My key role is Growth Strategy and I'm responsible for identifying new business opportunities, developing strategic plans and driving market expansion.
Our team consists of myself, Dom A, with 25 years experience in supermarket executive roles, a proficient CFO and skilful tech team guided by CSIRO. Additional members could include experienced marketing professionals or industry specialists to enhance our market reach and operational insight.
Major competitors might include companies that offer physical barrier solutions like EAS Systems Inc., and those offering mechanical fixings such as Gatekeeper trolley retention system.
Our solution dramatically curbs trolley losses by deploying exceptional tracking, often leading to surprising recovery locations. With a significant ROI tripling ongoing costs and payback within two years, it also reduces labor expenses associated with collection.
20% gross profit on upfront device sales and 80% margin on monthly Saas revenues.
Our startup's progress includes signing a global distributor, Checkpoint Systems. We've also doubled our retail store presence and are in active negotiation for a pilot program in the US. This is in addition to ongoing product tests to meet US standards.
By the end of June 2025, F25 has achieved a notable milestone with an established network of 150 stores. We've secured $6 million in revenue and reached a net profit of $1.4 million, marking considerable progress within our operations.
Our pivotal product metrics encompass the total count of retail outlets, volume of devices sold, alongside a monthly analysis report on device-generated revenues and repititive Software-as-a-Service (SaaS) earnings.
In fiscal year 22, we generated $100,000 in revenue which escalated to $190,000 in fiscal year 23. During this period, our store frequency grew from five to twenty-five outlets. By the end of F23, our annual recurring revenue benchmarked at $120,000.
Our company incorporated in
Australia
The primary risks for my startup include technological glitches or interruptions affecting the tracking system, potential reluctance from retailers to adopt new technology, and competition from other technologies that propose solutions to similar problems.
$
3000000
We raised investments
Founder: 54% Consortium: 10%, Brown 2%, Witcombe2%, Wakley 2%, Kamper 2%, other 30%
$
1000000
Currently, we are raising investments
$
4700000
Estimated pre-investment valuation of the company
I am a driven founder with a dedication towards success. Our continuation plan involves executing a strategic trade sale to an international entity.