One World, One Pantry
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Date of Foundation
2024

One World, One Pantry

Ethnic grocery & meal-kit delivery

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The Idea origin story

Our venture, One World, One Pantry, addresses the challenge many individuals of minority ethnic backgrounds face when they aspire to cook authentic dishes from their native cultures. We eliminate the inconvenience of distance to ethnic grocery stores and the inauthenticity of mainstream options by providing accurate ethnic meal kits and delivering specialty ingredients right to their doorstep. This specialized service aligns with consumers' high willingness-to-pay for convenience and authenticity.

The Mission

Empowering multicultural culinary experiences, we bring authentic ethnic ingredients and meal kits to your doorstep.

Clients

Our customers are ethnic minorities, foodies, and individuals who value the authenticity of diverse culinary experiences.

Problems we solve

Client’s problem

- Time to identify recipes - Time to identify ingredients needed - Time searching for ingredients and traveling to & shopping in stores - Frustration around inauthentic food options - Difficulty in teaching oneself how to cook high-quality and authentic food

Confirmation of problem

Rising demand in ethnic grocery items Increasing multicultural population Articles stating "the death of the ethnic grocery aisle" User posts on forums like the subtle asian cooking Facebook group

Solution

We're an online marketplace, offering a la carte ethnic groceries, shoppable recipes and subscription boxes. Our solutions blend convenience, authenticity and learning like no other service.

Our technologies

This solution is based on technologies

E-commerce platform, AI-powered recipe suggestions, mobile app for easy ordering, logistics tracking technology.

How it works

The solution works just like how other online grocers and meal kit subscription services operate. It just focuses on a specific niche.

Value for the client

We deliver authenticity and convenience, providing ethnic groceries and meal kits to your doorstep for a genuine culinary experience.

Market and strategy

Market size

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

35

% of the market

Is our goal in the next 3 years

Team

My name’s

Jonathan Lee

My key role in the product

My key role is Founder and CEO, Technical product manager. I'm responsible for strategic planning, team leadership and overseeing product development.

Team size and key members

My team is presently in the foundational stage. I, however, foresee future additions like a CTO, UX/UI designer and marketing specialist.

Competitors

Competitors

In addition to Weee! and Umamicart, potential competitors might include larger grocery delivery services such as Instacart and Amazon Fresh who might expand into the ethnic food market.

Our Advantages

Our subscription service enhances repeat purchases and boosts customer lifetime value. Specializing in the ethnic grocery niche fuels high retention rates and payment propensity. What truly sets us apart is our unique recipe curation, a key element of our competitive edge.

Business model

Our revenue will be sourced from a tiered subscription model and markups on a la carte items, complemented by delivery/service fees. Pricing TBD.

Traction

We are currently in the ideation phase, actively building on a compelling new concept that seeks to fill an unmet market need. Our quest for innovation is at full swing as we navigate this exciting beginning.

Metrics

Our startup analyzes key product metrics, such as Customer Acquisition Cost (CAC), and Client Life Value (CLV). We monitor Monthly Active Orderers, assess average basket size, evaluate client retention or reorder rates along with tracking purchase frequency.

Incorporation

Our company incorporated in

Key risks

Main risks may include: possible market saturation with meal-kit delivery services, difficulty in sourcing and maintaining supply of authentic ethnic ingredients, logistic challenges in managing timely deliveries, and ensuring high service quality to maintain customer trust.

Investments

$

We raised investments

Our Investors

Rising Investments

$

Currently, we are raising investments

$

Estimated pre-investment valuation of the company

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We’re looking for a co-founders

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Additional information

One World, One Pantry
Idea
Date of Foundation
2024