Cardly
Date of Foundation
2024

Cardly

Monetize Your Unspent Giftcards

The Idea origin story

Cardly enables gifts card owners to maximize the value of their unused or partially used balances by providing a buyback option. We help prevent the squandering of unused gift card balances, offering a resale platform that repurposes them at reduced cost to consumers. Cardly capitalizes on the approximately $3 billion of unused gift cards in the US, leveraging this opportunity to carve out a sustainable and profitable 5% margin.

The Mission

At Cardly, we strive to unlock the unused potential in every gift card, offering sustainable solutions for clients and boosting economic efficiency.

Clients

Gift card users in the United States

Problems we solve

Client’s problem

Wasted value of the card (if it goes unused), spending money they didn't want to spend (because the gift card isn't enough to purchase what they actually want), and the inflexibility of having a gift card for a specific business.

Confirmation of problem

$3,000,000,000 of gift card value goes unused in the United States alone every year.

Solution

Cardly will purchase these gift cards from owners, turning their unused balances into instant cash. Declutter your drawer filled with old cards you'll never use, and put cash in your pocket instead.

Our technologies

This solution is based on technologies

At Cardly, we enable gift card owners to make the most out of unused balances through a strategic buyback strategy. We offer a platform where these cards can be resold at reduced costs to consumers, capitalizing on the approximately $3 billion value of unutilized gift-cards in the US. This initiative aligns with our mission - unlocking dormant potential in every single gift card by offering sustainable solutions and enhancing economic efficiency. Our main clientele are US-based gift-card holders who struggle with issues like

How it works

It's simple. Card holders transfer their card balances to Cardly in exchange for cash.

Value for the client

Cardly unleashes the dormant value of gift cards, offers spending flexibility, and promotes economic efficiency through a secure resale platform.

Market and strategy

Market size

3000

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

30

% of the market

Is our goal in the next 3 years

Team

My name’s

Ryan Hager

My key role in the product

My key role is the Founder and CEO, and I'm responsible for strategy formulation, decision-making, and fostering a vision-driven team culture.

Team size and key members

We are always on the lookout for passionate individuals who align with our vision and can contribute unique skills to enhance our team's dynamic.

Competitors

Competitors

Assuming your startup focuses on unspent gift card monetization, potential competitors could be Raise, Cardpool, and Gift Card Granny - all of which offer platforms for trading unused gift cards. These industry giants are worth our attention as we develop our unique edge.

Our Advantages

come back to this later, I would like to create a one page pitch slide

Business model

We make money on the spread between what we pay for the cards and what we sell them back to other users for. For example, we pay 90% of value for unused balances, and sell them at 95% to a new user.

Traction

We're currently laying the groundwork for our startup. Our entrepreneurial journey is in its initial phase, where creativity and functionality are blending to mold something innovative.

We'll establish a robust MVP while generating 100,000 social media impressions. This network will serve as our foundational user base, marking significant milestones in our company's progression.

Metrics

Our key product metrics include Monthly Active Users, demonstrating user engagement; Churn Rate indicating customer retention efficiency; along with Notional Balances purchased and spent showcasing financial activity.

Incorporation

Our company incorporated in

Delaware

Key risks

The main risks of my startup could include regulatory changes affecting the gift card market, potential fraud activity related to gift cards, increased competition from similar platforms, and possible challenges in gaining trust with customers around card value accuracy.

Investments

$

0

We raised investments

Our Investors

no current investors - we are idea phase

Rising Investments

$

50000

Currently, we are raising investments

$

n/a

Estimated pre-investment valuation of the company

We’re looking for a co-founders

Open positions

Article

Read

Additional information

Idea