996 (nine nine six)
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Date of Foundation
2022

996 (nine nine six)

Premium Tarpaulin Daily Protection

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The Idea origin story

996 offers eco-consciously crafted bags and carriers that balance style, functionality, and durability. With their superior design, they protect everyday essentials from unpredictable weather conditions in tropical regions like Indonesia. Despite their high-end appeal, 996 products remain affordable catered to various needs of our diverse user base. Thus making daily commuting a breeze while keeping the environment unharmed simple yet dynamic presence for any scenario or occasion.

The Mission

"Crafting durable, affordable and eco-friendly carriers to shield your essentials in all weather, adding style to necessity."

Clients

our customers are people with high mobility, going in and out of multiple places per day, active lifestyle, fashionable, care for the planet

Problems we solve

Client’s problem

Your startup could solve the problem of inadequate protection for gadgets from weather elements, lack of fashionable yet eco-friendly bag options, and barriers to high-quality bags due to high costs.

Confirmation of problem

many urban dwellers struggle to find affordable, stylish, and durable bags that can withstand unpredictable weather conditions.

Solution

Creating durable, affordable, stylish and weatherproof tarpaulin bags to cater to individuals leading an active lifestyle.

Our technologies

This solution is based on technologies

How it works

996 manages to provide an extensive protection for your daily essentials to carry

Value for the client

"Premium, eco-friendly and weatherproof bags at affordable prices for high mobility lifestyles, intertwining fashion with functionality."

Market and strategy

Market size

650 million

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

10

% of the market

Is our goal in the next 3 years

Team

My name’s

Chris R

My key role in the product

As CPO, I understand market needs, benchmark competitors, oversee product development and maintain its lifecycle.

Team size and key members

996's key team: CEO M Jupaka, drives decision-making and networking. CFO/COO Alwin manages finance & operations. Rangga creatively leads branding & product development.

Competitors

Competitors

To identify potential competitors consider companies within the broader bag and carrier space. Those offering durable, water-resistant products may be significant. Also pay attention to upcoming startups with sustainable or unique material proposition.

Our Advantages

We use locally sourced tarpaulin to keep costs low, making our bags more affordable. Our expert team designs perfect products for the market. We possess strong retail networks and influential associates for enhanced brand visibility and expansion.

Business model

996 is a profit oriented company, making 33-40% profit margin. Our products' SRPs are ranged between $15 to $35.

Traction

In a span of 4 months, with rigorous R&D, we successfully created 25 SKU. This effort translated into robust sales, with an impressive sell-through of 1000 units.

Aiming for sustainability, we strive to scale our company by 2-3X annually on its own. Additionally, we're committed to providing consistent yearly dividends. Our progress with the venture capital sets us towards the path of steady growth and promising returns.

Metrics

Currently, we have 3K followers on social media with a growth rate of 30% MoM. We're maintaining sales at a healthy margin of 33%. Our partnership with the political party has driven our unit sales to reach 300. Anticipating three more such collaborations this year.

Incorporation

Our company incorporated in

Jakarta, Indonesia

Key risks

Main risks could include intense competition, potential supply chain disruptions, over-reliance on a single manufacturer, changing consumer preferences and environmental regulations affecting materials used in production.

Investments

$

50

We raised investments

Our Investors

bootstrapped between the 3 founders

Rising Investments

$

150

Currently, we are raising investments

$

1000000

Estimated pre-investment valuation of the company

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We’re looking for a co-founders

Open positions

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Additional information

996 (nine nine six)
MVP
Date of Foundation
2022