SBTV
Date of Foundation
1905

SBTV

"SBTV: Pioneering digital talent discovery for millennials, Gen Z."

The Idea origin story

Revitalize SBTV's brand by amplifying its commitment to uncovering raw talent and showcasing it creatively. Inject new energy into how we present emerging artists, embracing innovation in our engagement methods. Focus on a website relaunch as part of this renaissance: an upgraded platform that better serves our millennial and Gen Z audience. Channel digital strategies like real-time content and immersive experiences to keep viewers connected and invested.

The Mission

To replace Youtube as the creator finder, to be a place to discover, learn, imbed and be part of the creators journey

Clients

Young adults, Gen Z, Millenials 18-24

Problems we solve

Client’s problem

Your startup could help solve the problem of talent discovery and promotion, providing a unique platform for Gen Z and Millennials to showcase their creativity whilst also creating immersive experiences for your audience.

Confirmation of problem

Today there are so many places for talent to be discovered, Youtube, TikTok, Threads, Twitter, Instagram, Snapchat many more, it is becoming increasingly difficult to maintain and the anxiety about always being on is causing so much tension between young adults to discover their own needs.

Solution

To become a unicorn startup, there are several steps you need to consider: 1. Identify Your Unique Selling Proposition: Understand what makes your startup

Our technologies

This solution is based on technologies

AI/ML for personalized content curation, Blockchain for creator copyrights, VR/AR tech for immersive experiences.

How it works

Through our credible platform and pro network, we bridge the elusive gap to artists' success.

Value for the client

SBTV: Your hub for discovering and showcasing raw talent, igniting passion through art. Not just voice, but eyes too. For Gen Z & Millennial trendsetters.

Market and strategy

Market size

£5mil

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

5

% of the market

Is our goal in the next 3 years

Team

My name’s

Adam Rutstein

My key role in the product

Owner

Team size and key members

You'll need a UI/UX designer for engaging design, front-end and back-end developers to build the site, and a SEO specialist to enhance web visibility.

Competitors

Competitors

Other potential competitors could be Facebook, Twitter, LinkedIn or even new streaming platforms such as Twitch and Vimeo. Don't forget about less mainstream localized services which are relevant to your target audience.

Our Advantages

Pioneered by talent scout Jamal Edwards, our aim is to exceed imaginations by enhancing lives through an enriching ethos and supportive culture.

Business model

Advertising through our platforms, merch, events subscriptions

Traction

Product progression stalled due to unclear strategic pathways. Seeking direction and momentum for breakthrough advancement.

The company will foster momentum, endorsing further investments to fuel success. Its profits are testament to this progressive approach.

Metrics

1. Track Monthly Active Users (MAU) for user engagement rates. 2. Monitor Daily Active Users (DAU) to assess product stickiness. 3. Calculate Customer Acquisition Cost (CAC). 4. Determine Average Revenue per User (ARPU). 5. Predict and optimize Lifetime Value (LTV).

Incorporation

Our company incorporated in

London

Key risks

Some main risks could include increased competition from established content platforms, maintaining and growing user base, copyright infringement issues, and securing steady revenue streams to sustain operations.

Investments

$

$50,000

We raised investments

Our Investors

Private investors

Rising Investments

$

$50,000

Currently, we are raising investments

$

$1m

Estimated pre-investment valuation of the company

We’re looking for a co-founders

Open positions

Article

Read

Additional information

SBTV offers innovative ad solutions with a network of creative storytellers. We offer authentic audience reach via product placement and data analysis using existing or customized content.

Idea