One Two One
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Date of Foundation
2024

One Two One

Premium Yakitori Cocktail Bar, 121

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The Idea origin story

Our startup, One Two One (121), aims to reimagine the late-night social experience by crafting a unique blend of an Izakaya-style restaurant, world-class cocktail bar, and Yakitori joint. Drawing inspiration from Japan's hip after-dark spectacles where people gather for food, drinks and camaraderie, we aim to enhance nightlife experiences with authentic flavors paired perfectly with our innovative cocktails. Our commitment lies in creating memorable evenings filled with delicious dining and vibrant encounters.

The Mission

"Bringing together friends in a Japanese inspired nightlife experience; combining world-class cocktails with Yakitori for an unforgettable evening."

Clients

Foodies, late-night crowd, cocktail enthusiasts, professionals looking for after-work drinks.

Problems we solve

Client’s problem

Your startup could solve the issue of lack of unique, quality late-night dining options. Offering a casual environment for post-work relaxation, facilitating social interactions with an interesting cultural concept can fill this gap.

Confirmation of problem

many Miami spots lack high-quality late-night food and cocktail offerings, causing a void for night owls and professionals seeking after-work enjoyment.

Solution

To become a unicorn startup, here are some advices: 1. Identify Your Unique Selling Proposition: Think about what makes your cocktail bar stand

Our technologies

This solution is based on technologies

Social media platforms for marketing, reservation software to manage bookings, beverage inventory control technology, and CRM for customer service.

How it works

Streamlines operations for an efficient, seamless workplace experience.

Value for the client

Delicious late-night bites and world-class cocktails for the Miami crowd seeking foodie adventures & unwind time after work.

Market and strategy

Market size

5

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

50

% of the market

Is our goal in the next 3 years

Team

My name’s

Frank N

My key role in the product

My key role is Operations and I'm responsible for daily management, financial oversight, and optimizing business procedures.

Team size and key members

A tech expert for digitization, a finance guru to manage investments, and an experienced market strategist to shape product positioning.

Competitors

Competitors

Other potential competitors maybe upscale restaurants and cocktail bars in the city center that might appeal to your target audience. Also, popular food delivery apps providing late-night meals can also be seen as competitors.

Our Advantages

Experience the exclusive taste of Miami's sole Yakitori restaurant. Dive into an authentic late-night Japanese culinary adventure, enhanced by our top-notch cocktails. Your journey to Japan starts here.

Business model

Yes, 5m per year and clients pay for food and drinks

Traction

?

Optimize your company's progress by driving sales revenue. Monetize strategies effectively, focus on consumer engagement and prioritize customer retention for sustainable growth.

Metrics

Product metrics encompass key indicators used to measure the efficiency, success or effectiveness of a product. This includes user engagement levels, acquisition and retention rates, churn rate and revenue generation.

Incorporation

Our company incorporated in

Florida

Key risks

The main risks of your startup could be dealing with high operational and logistics costs, dependency on external suppliers for fresh produce, potential fluctuation in customer loyalty due to emerging competition, compliance with health & safety regulations and seasonal demand variability.

Investments

$

600000

We raised investments

Our Investors

Filo Hospitality Group & Edo Kobayashi

Rising Investments

$

1200000

Currently, we are raising investments

$

$600000 pre launch includes license, liquor program and culinary program

Estimated pre-investment valuation of the company

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We’re looking for a co-founders

Open positions

Article

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Additional information

One Two One
Idea
Date of Foundation
2024