Ride Sense
Date of Foundation

Ride Sense

Enhancing Road Safety Through Driver Behavior Analytics

The Idea origin story

Our startup, Ride Sense, utilizes cutting-edge sensor technology to monitor and analyze driver behavior for two-wheelers. We study acceleration, speed consistency, lane discipline, and more to provide valuable real-time data. We serve multiple sectors - traffic enforcement, urban planning, insurance, emergency response, and the general public. Our mission is to enhance road safety, optimize traffic flow, and avert accidents through predictive analytics, while aiding customized insurance and reward programs.

The Mission

"We leverage technology to monitor driver behavior, enhance road safety, optimize traffic flow, and aid in personalized insurance & reward programs."


Our customers are traffic authorities, urban planners, insurers, emergency responders and everyday two-wheeler riders.

Problems we solve

Client’s problem

Confirmation of problem

Alarming numbers of accidents occur due to erratic driving, inadequate traffic management, and non-individualized insurance policies.


We aim to improve road safety by leveraging advanced analytics to understand and modify driver behavior. Our solutions target traffic authorities, urban planners, insurance providers, emergency response teams as well as daily two-wheeler riders who all stand to benefit from our goal of

Our technologies

This solution is based on technologies

Ride Sense employs sensor technology and predictive analytics to optimize road safety, traffic flow, & customize insurance for two-wheeler riders.

How it works

We harness ML and sensors to provide real-time feedback, optimize routes via GPS, and integrate with iOS & Android for enhanced control.

Value for the client

Our solution offers riders post-ride feedback and peer comparison for driving improvement, while aiding governments in data-informed regulation creation for safer roads.

Market and strategy

Market size



We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal


% of the market

Is our goal in the next 3 years


My name’s

Anas Abdul Latheef

My key role in the product

My key role is Idea & Direction, and I'm responsible for devising the strategic plan and guiding the team towards achieving our startup's vision.

Team size and key members

Our team includes techpreneur Anas, operations expert Sherin, and road safety strategist Neetu — each one adept in their respective roles.



Major competitors in the driver behavior analytics market are Nexar, SmartDrive Systems, Omnitracs, Azuga, Zendrive, and GreenRoad Technologies.

Our Advantages

Focusing solely on two-wheeler safety, Ride Sense uses advanced sensor technology and machine learning to address unique challenges faced by motorcyclists. We provide real-time feedback, optimize traffic flow, while supporting an ecosystem of stakeholders - including insurance companies and riders. This results in enhanced road safety and improved driving experiences for all users.

Business model

Clients pay for subscriptions to data analytics services. Pricing varies: $2.79/mo for individuals, $60/mo for small businesses, AED 299+/mo for corporations. hardware installation 199 AED (one time)


Our MVP is fully prepared with a custom hardware (test circuit ready) alongside an iOS/Android app that functions independently. Stage 1 trial on 50 bikes has been successful and stage 2, launching in schools this September, is set to elevate our progress further.

We're enhancing our product using data-derived insights and user feedback, prioritizing community engagement for organic growth. We're forming strategic partnerships, seeking grants, and maximizing free marketing channels to boost value, showcase success and secure further investments.


Over the past year, our Monthly Active Users (MAU) have swelled to nearly 628 users. This demonstrates a healthy growth rate of about 10% per month from an original user base of just and mere two hundred.


Our company incorporated in

United Arab Emirates

Key risks

The main risks could include issues around data privacy and potential technology glitches. We also face stiff competition in the telematics market, regulatory changes, and challenges to gain widespread user adoption and trust.




We raised investments

Our Investors

Friends and Family 100

Rising Investments



Currently, we are raising investments



Estimated pre-investment valuation of the company

We’re looking for a co-founders

Open positions



Additional information

Ride Sense focuses on two-wheeler safety, using advanced analytics to improve driving habits. It differentiates by tailoring feedback for motorcyclists and scooters, offering a unique solution in a niche market, and engaging communities for a safer riding culture.