macamilk
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Date of Foundation
2017

macamilk

macamilk is a premium Australian plant-based milk company

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The Idea origin story

Macamilk is a leading Australian brand offering luxurious plant-based milk. By thoughtfully sourcing our ingredients, we ensure both health and sustainability are at the forefront of what we do. We're not just about great taste -we cater to eco-conscious consumers searching for nutritional advantages often lacking in regular dairy products. By delivering high-quality offerings, Macamilk is reimagining the non-dairy sector for an innovative healthier lifestyle.

The Mission

Fueling a healthier world with premium plant-based milk, one sip at a time.

Clients

Customers could be vegans, lactose intolerant people, health-conscious individuals and cafes and major retailors

Problems we solve

Client’s problem

Your startup solves health challenges related to dairy intolerance and caters to vegan dietary preferences. It also offers a sustainable alternative to traditional dairy, which can contribute to climate change.

Confirmation of problem

many coffee lovers struggle to find plant-based milks that have textures akin to dairy.

Solution

To become a unicorn startup with Macamilk, you'll want to follow these steps: 1. Product Uniqueness: Keep innovating

Our technologies

This solution is based on technologies

Plant-based food tech, milk extraction technology, eco-friendly packaging tech, digital marketing and e-commerce platforms.

How it works

We extract milk from kernels, process via UHT for shelf-stability in eco-packs. We offer premium sustainable milk lasting 12 months with no refrigeration.

Value for the client

Customers enjoy indulgent non-dairy milk anywhere worldwide without refrigeration costs. It also lets them feel like pro baristas.

Market and strategy

Market size

30000

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

20

% of the market

Is our goal in the next 3 years

Team

My name’s

Dan John Hart

My key role in the product

Your key role as a founder and CEO means you're responsible for shaping strategy, building a robust team, securing financing, and managing day-to-day operations.

Team size and key members

Ken Keyser: Ex GM of Primo Foods a proven leader and serial investor with experience in FMCG and disruptive assets markets.

Competitors

Competitors

In your industry, key competitors could be established plant-based milk companies like Oatly and Alpro, as well as emerging startups in the alternative dairy sector. Check also local Australian brands.

Our Advantages

We excel in quality, staying tuned to trends. Partnered with Marquis and Slades for premium ingredients & innovation. Our social influence is significant, 100% Australian made, leading in sustainability with low CO2 emissions & the healthiest plant-based milk on offer.

Business model

We sell at $3.50/litre to distributors, $4.50 to cafes, $6.50 direct to consumers. Also service Harris Farm at $3.85 with an RRP of $6.99.

Traction

We've teamed up with leading distributors across Australian states, expanding our reach to 1000+ cafes. Our growth continues (excluding SA & WA temporarily) and we've successfully initiated exports to Singapore and Korea. Macamilk is surging globally!

Our company has successfully captured 15% of Australia's plant milk market, affirming a strong domestic foothold on the path to further growth.

Metrics

We monitor revenue, litres sold, avg. volume per venue, e-commerce AOV, YoY growth. We also track CAC (cost to acquire customers), LTV (projected net profit from a customer), MRR (reliable monthly income), Churn Rate and Conversion Rate daily.

Our financial metrics highlight a promising outlook. We average 22.7 litres per venue, with 1000 venues in our sights and projections set at reaching 25k cafes and 10k customers. Revenue sits at $2.54 per litre, doubling year-on-year.

Incorporation

Our company incorporated in

australia

Key risks

Main risks could include intense competition from established dairy substitutes, failure to upscale production capacities efficiently, negative customer response to taste or texture, unpredictable raw material sourcing costs and potential regulation changes in the food industry.

Investments

$

ive invested 2.5 million to date and looking to raise 2-5 million

We raised investments

Our Investors

i own 100% of the company the money invested was from my own cash reserves

Rising Investments

$

2 -3 million this round

Currently, we are raising investments

$

10 million

Estimated pre-investment valuation of the company

Request additional information

We’re looking for a co-founders

Open positions

Article

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Additional information

In year 2, Slades get a 5% stake in Macamilk, offering capital and sufficient free stock of one million litres to boost growth. Marquis will contribute 100 metric tonnes paste for a 10% equity share.

macamilk
Growth
Date of Foundation
2017