Helenis Biocosmetics
Date of Foundation
2022

Helenis Biocosmetics

Natural microorganism-led biocosmetic brand prioritizing skin microbiome care.

The Idea origin story

Helenis Biocosmetics is reshaping the skincare landscape with natural and potent solutions that nourish your skin's microbiome. Balancing nature and science, we provide family-friendly care - catering to everyone from newborns to adults. Our focus on Microbiome Beauty positions us as innovators, poised to become a global authority in delivering wholly natural products that foster comprehensive health for your skin's ecosystem.

The Mission

Revolutionizing skincare with our 100% natural, minimalist products to enhance the skin microbiome health for all ages

Clients

In general, people seeking organic skincare, individuals with skin conditions, conscious consumers preferring biofriendly products.

Problems we solve

Client’s problem

Your startup can solve issues related to skin health aggravated by chemical-based products, provide natural care for people with skin conditions, and cater to demand for eco-friendly personal care products.

Confirmation of problem

many skin treatments yield unsatisfactory results and come with negative side effects.

Solution

We are revolutionizing skincare with proven science and minimalist formulas. Our products enhance skin health using natural prebiotic, probiotic and postbiotic microorganisms.

Our technologies

This solution is based on technologies

Our innovation lies in creating unique, microbiome-focused products that address both skin conditions and common imperfections.

How it works

Helenis Biocosmetics® enhances skin health by modulating microorganisms that act as a protective shield, reducing visible damage.

Value for the client

Helenis Biocosmetics: Revolutionizing skincare with 100% natural products enhancing your skin's microbiome health for all ages.

Market and strategy

Market size

7400

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

10

% of the market

Is our goal in the next 3 years

Team

My name’s

Maria Elena Jimenez Harrane

My key role in the product

My key role is the project lead and I'm responsible for initiating projects, managing relationships, overseeing their execution & quality.

Team size and key members

Consider bringing on a co-founder for shared decision-making, marketing expertise for consumer reach, and financial advisor for budget oversights.

Competitors

Competitors

Although there are some brands that focus on the skin microbiome, there is no brand with such a wide target audience (from babies to adults) that uses ingredients of 100% natural origin.

Our Advantages

Leveraging the finest natural cosmetics and cutting-edge biotechnology, our concentrated formulas exclude water for enhanced potency. Our product line is enriched with pre/pro/post-biotics for optimal skin health.

Business model

The launch of these products is still due this December and the price will likely be between 40 to 80 Euros. This puts the expected markup at around 200%.

Traction

Final prototypes developed, formulas defined and finely tuned. Tester program completion achieved. Preliminary production batch processed and dispatched to lab for testing. Awaiting promising results presently.

Predicted first-year sales of 350 units could generate $113,000 revenue. The startup's self-sufficiency is anticipated by the second year, underlining steady progress and growth.

Metrics

While not yet in place, a tracking system for vital indicators like Monthly Active Users (MAU), Customer Acquisition Cost (CAC), Average Revenue Per User (ARPU) and Lifetime Value of customers (LTV) will be crucial to measure success once the product hits market.

Incorporation

Our company incorporated in

Valencia, Spain

Key risks

Main risks could be stringent regulations for skincare products, potential allergic reactions due to natural ingredients, competition from established brands and rapid changes in beauty industry trends. Customer acquisition might prove challenging given the niche target audience.

Investments

$

30000

We raised investments

Our Investors

I am the sole investor using my own funds.

Rising Investments

$

200000

Currently, we are raising investments

$

400000

Estimated pre-investment valuation of the company

We’re looking for a co-founders

Open positions

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Additional information

MVP