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Date of Foundation
2025

clashup

ClashUp™ : l’app vidéo qui transforme l’humour en clash, et le clash en moteur d’engagement.

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The Idea origin story

ClashUp™ est une plateforme vidéo satirique et participative où l’humour devient un jeu. Les utilisateurs postent une vidéo courte, ajoutent une vanne, et la scène réagit : votes, clashs, punchlines. Pas de likes, pas d’algorithme opaque — juste de l’expression libre, gamifiée et fun. Les meilleurs contenus gagnent des ClashCoins™, des badges, et une place dans le Hall of Fame. Sinon, ils se font recaler (avec style) par notre IA satirique, La Gepette™. C’est une réponse culturelle à un digital devenu trop lisse.

The Mission

Ma mission est de faire de l'humour une force créative et transformer l'expression sociale en jeu. Je vise à faire de ClashUp™ la scène globale incontournable de l'humour libre et créatif.

Clients

réateurs de contenu, humoristes, jeunes en quête d’expression libre, publics saturés des réseaux classiques, marques créatives cherchant des formats fun, natifs et participatifs.

Problems we solve

Client’s problem

Les réseaux sociaux étouffent la créativité : contenus lissés, algorithmes opaques, humour aseptisé. Les créateurs se censurent, les publics se lassent. ClashUp™ recrée une scène libre, où l’humour reprend sa place, où chaque vidéo devient un geste, un clash, un jeu. Plus de fun, plus d’engagement, plus de sens.

Confirmation of problem

The problem is serious because humor — once vital and liberating — is now censored, sanitized, even suspect in a digital world ruled by blandness, fear, and algorithmic conformity.

Solution

A gamified video platform where humor is a weapon, expression a game, and the audience the judge. No likes, no filters — just clash, punchlines, and creative freedom.

Our technologies

This solution is based on technologies

Built with a mobile-first stack using React Native, Node.js, and scalable cloud infrastructure. AI moderation powered by custom satirical scripts and simple gamified logic.

How it works

Users upload a 30s video, add a punchline, and the crowd reacts. Votes earn ClashCoins™, badges, and status. If it flops, La Gepette™ — our satirical AI — claps back with style.

Value for the client

25M

Market and strategy

Market size

20

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

% of the market

Is our goal in the next 3 years

Team

My name’s

dimitri ivanov

My key role in the product

Founder & CEO — I lead the vision, product strategy, brand positioning, and fundraising, while orchestrating execution with a creative, agile, and impact-driven mindset.

Team size and key members

Data analyst, UX designer, Product Manager, QA/Test engineer, Mobile developer(Android/iOS), Tech Writer.

Competitors

Competitors

Major competitors are TikTok, Instagram Reels, BeReal and YouTube Shorts in short-video format. Konbini and Brut with a humoristic touch but lack interaction. ClashUp™ is unique by providing a satirical, gamified space without filters where videos become an expressive game.

Our Advantages

ClashUp™ transforme chaque vidéo en geste créatif : ici, on ne like pas, on clash. Pas d’algorithme opaque, mais une scène libre, drôle et méritocratique. L’humour redevient un jeu, l’engagement un moteur, avec une IA satirique unique (La Gepette™) et une économie participative (ClashCoins™, badges, Hall of Fame). Un anti-réseau social assumé, pensé pour une génération en manque de fun.

Business model

We monetize through ClashCoins™, community merch, and native ads people want to see — co-created, funny, and filtered by La Gepette™, our satirical AI. No boring ads, only creative clashes.

Traction

Finalized strategy, launched initial POC, built a strong 500+ creator base. Now engaging this community for video production and core feature testing.

Launching our MVP, engaging 500+ creators, amassing 100K active users, substantiating major engagement metrics and initiating/ closing seed funding round - a landmark progress in our company's journey.

Metrics

Aiming to track critical metrics: traffic, video uploads, clash votes, punchline use and engagement rates. We'll also monitor views, sales (coins/merch), retention & churn during our upcoming test phase with creators for the soon-to-launch product.

Currently, no financial metrics are available as we have not yet launched.

Incorporation

Our company incorporated in

France

Key risks

Market competition, legal complications, inadequate funding, technological glitches or issues with scalability. There could also be risks associated with customer acquisition and retention.

Investments

$

350000

We raised investments

Our Investors

We are currently bootstrapped. The founding team owns 100% of the equity. We are preparing for a pre-seed round to bring in strategic investors aligned with our vision.

Rising Investments

$

350000

Currently, we are raising investments

$

3000000

Estimated pre-investment valuation of the company

Request additional information

We’re looking for a co-founders

Open positions

Article

Read

Additional information

ClashUp™ caters to a universal need for laughter. Amidst global burnout, reconnecting people with raw and creative humor can bring immense joy and relief.

clashup
MVP
Date of Foundation
2025