"Connecting Birthday-based Social Communities"
Birthtribes.com is a unique platform designed to create and unite communities of individuals who share the same birthday. By grouping people into 'tribes', we harness the power of 366 different birthdays celebrated each year. Our primary goal is to build connections among people through the shared joy of their special day.
Our mission is to foster connection among birthday mates, provide them with exclusive birthday discounts from our chosen merchants, and enable profile monetization.
Our primary customers are social media-active adults (18-50) who love celebrating their birthdays. Our secondary focus is merchants offering suitable birthday products/services.
Everyone is excited when they meet people who share their birthday and would potentially want to hang out and celebrate their birthdays together. Currently no platform allows people to be grouped by their birthdays. No platform that gives people access to discounted products and services just because it is their birthday. Merchants are also seeking the avenue to make daily sales and in volumes.
The actuality of the problem is confirmed by the fact that there's a lack of platforms offering birthday-based social connections and discounts.
Our startup addresses these issues by developing a dedicated platform where people can connect based on their shared birthdays. Special offers from merchants are also part of the benefits this community will enjoy daily, thereby fulfilling their desire for discounts and merchant's goal to accelerate sales.
We're building Birthtribes.com, a social platform to unite and create communities for individuals born on the same day. Our goal is to promote camaraderie through common birthdays while providing exclusive discounts from partnered merchants and options for profile monetization. Targeting socially active adults (18-50) who find joy in celebrating their birthdays, we also cater to businesses offering birthday-centric products/services. We address two challenges: absence of a dedicated space facilitating unity among 'birthday twins' and lack of accessible platforms
Upon joining our platform, users instantly become part of communities, or 'tribes'. Leveraging their distinct profiles, we connect them with tailored discounts offered by our allied merchants.
BirthTribes unlocks unique social interactions among birthday mates, provides exclusive deals on special days, and enables profile monetization.
We estimate the market size for which our solution is designed in monetary terms as follows
Is our goal in the next 3 years
As the founder and Chief Technology Officer at Birth Tribes, my key role entails driving product development and overseeing all technology-related decisions.
Considering your current team composition, you could use a growth hacker, an operations manager, or a product/project manager to round out your enterprise.
While there's no direct competitor focusing on birthday-based social communities, our indirect competitors include major platforms Facebook, Instagram & TikTok that offer broader social interactions.
Our platform, Birth Tribes, uniquely unites people worldwide sharing the same birthday. It provides compelling reasons for users & merchants to join and stay active through potential ad revenue streams and opportunities for user-monetization based on activities.
Birth Tribes generates revenue from three sources: subscription fees from premium users, commission fees from merchants, and advertising fees from sponsors. No decision on how much they pay yet.
Birth Tribes is currently in its nascent stage, diligently working towards unveiling our exciting beta version. Though monetization hasn't occurred yet, we are passionately focused on creating a revolutionary product for the public.
Our startup has initiated the beta launch, already engaging with 10,000 users and onboarded 1,000 merchants. This milestone not only generates ad revenue but also initiates premium subscription earnings.
Within six months post-beta, we anticipate attracting 10k users to our unique and engaging platform. We aim for a yearly retention rate of 40%, spurred by strong customer referral due to distinctive connectivity features that enhance lifetime value.
Leveraging our current funding, we have a runway of six months, underlining the need to generate revenue during this period to sustain continued operations.
Our company incorporated in
United Kingdom and Nigeria
The main risks of our startup include potential privacy concerns for users, competition from social media giants adapting to the idea, difficulty in securing merchants willing to offer discounts due to different birthdays each day, and scaling issues as we grow.
$
10000
We raised investments
The current investment comes from my savings and I need to get the project to a point where family and friends can support after which I will be looking for angel investors and venture capitalists
$
250000
Currently, we are raising investments
$
1000000
Estimated pre-investment valuation of the company
Birth Tribes doesn't just connect people who share the same birthday, it fosters community and enriches celebrations. We stand out by offering discounts on products/services exclusive to birthdays.