X-mart
en
en
en
en
en
en
Date of Foundation
2022

X-mart

Taiwan's Largest Exotic Convenience Store Chain

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The Idea origin story

Xmart is Taiwan's largest chain store dedicated to the diverse needs of migrant workers. Not only does it offer a wide assortment of everyday items, but also an authentic taste of Southeast Asian food for our clientele to enjoy while away from home. This includes native dishes and various kinds of breads with distinctive regional flavors, creating a sense of belonging and convenience. Our aim is to provide ease in their normal buying practices, adding vitality into the lives of our customers with cultural reflections that resonate deeply.

The Mission

"Xmart, known for its diverse products, provides a unique shopping experience. Winning customer trust with quality service and respect."

Clients

To B的部分：工廠老闆、外勞仲介公司、宿舍經營業者 To C的部分：各種勞工、外國旅客、門店周圍的所有居民

Problems we solve

Client’s problem

Your startup primarily solves the issue of accessibility to a diverse range of exotic products for consumers in Taiwan. This includes migrant workers and locals who crave Southeast Asian cuisine, aesthetic beauty brands and innovative cultural products which are typically hard to find in local stores. Simultaneously, it provides business opportunities for factory owners, labor brokers’, dormitory operators as a new potential channel. It also addresses customer service gaps by offering friendly, professional and thorough assistance to all shoppers including foreign tourists or nearby residents ensuring they feel valued and respected.

Confirmation of problem

移工常因語言隔閡和不熟悉當地文化，面臨購物困難。數量龐大的移工市場需求，正確證實了Xmart便利商店解決問題的實際性。

Solution

"Xmart移工便利商店提供多種商品及服務，滿足移工需求。無論食品、生活用品或個人護理產品，皆有優質選擇。並提供多元支付方式和友善的環境。"

Our technologies

This solution is based on technologies

我們提供了自動補貨、自動訂貨的整合式Pos系統，還加入了多重付款模組、各國電話卡、儲值卡、點數卡儲值系統，模組化的展示架、貨架、裝潢，東南亞風味的各類美食、G7越南煉乳咖啡、冰沙、麵包，7國語言的atm駐店，多國語系的電商平台，訂購後可以直送門店，各類東南亞家鄉產品，家鄉貨運服務、匯款代收服務

How it works

The satisfaction rate, based on statistics, exceeds over 80 percent consistently.

Value for the client

Xmart provides a dependable source for diverse goods and services catered to immigrant workers, making day-to-day purchases easier and more efficient.

Market and strategy

Market size

大概2000億台幣

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

27

% of the market

Is our goal in the next 3 years

Team

My name’s

Jerry Chang

My key role in the product

創辦人：陳董事長 背景：東南亞市場超過25年的經驗，幾乎所有的移工領域都非常熟悉，其家族從事移工市場也超過40年的時間

Team size and key members

A Chief Marketing Officer would be a great addition to your team. They will steer the branding and marketing strategies of your startup, driving customer acquisition and retention.

Competitors

Competitors

Considering the type of your business, some potential competitors could be other foreign grocery stores, local convenience stores branching out into specialized products or online platforms offering delivery services for international goods. Keep an eye on market trends and continuously improve your offerings to stay ahead.

Our Advantages

Our offering enhances freshness and taste of food served with full transparency through clear labelling. Rigorous quality control, top-notch service, vibrant spaces equipped with high-end décor set the tone. Specialised facilities such as ice-makers, coffee machines are added perks.

Business model

宿舍的移工會下來我們的門市，直接購買食衣住行娛樂的產品，我們的客單價約為100per day，宿舍的人數約為650人-3000人，這三年預計開100家宿舍

Traction

We've scaled to 9 outlets, reaching 10K foreign workers with over 3000 product types. Our unique offerings include Southeast Asian cuisine and a digital platform supporting multiple languages for easy home delivery and payment options. We provide integrated auto-replenishment system & more.

As funds deplete, the firm focuses on boosting revenue, reducing costs and exploring new investments. Persistent growth and innovation are prioritized to ensure future viability.

Metrics

Each of our stores' revenues grew around 29%-58% respectively over the last six months through continuous optimization. Both sales and gross profit margin for products have been on a steady upward trend.

With the current operation of 4 branches, we generate a monthly revenue of 4.5 million. By maintaining this momentum, we project raising our annual income to TWD 70-80 million this year.

Incorporation

Our company incorporated in

台灣的台北

Key risks

Main risks could include: a potential decrease in the number of migrant workers impacting customer base; local competitors offering similar products or services; difficulties maintaining supply chain for diverse product range, particularly imported goods; issues with compliance with multiple nations' trade and safety regulations.

Investments

$

2000萬台幣

We raised investments

Our Investors

現在都是純天使投資人

Rising Investments

$

2 million us dollars

Currently, we are raising investments

$

6 million

Estimated pre-investment valuation of the company

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We’re looking for a co-founders

Open positions

Article

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Additional information

Xmart是一家全國連鎖便利商店，提供高品質的各類商品, 包括日常用品、食品、飲料及個人護理產品。我們致力於創造舒適的購物體驗並滿足客戶需求.欲了解更多

X-mart
Growth
Date of Foundation
2022