The Rocking Chair
Date of Foundation
2021

The Rocking Chair

Innovative Ergonomic Chair for Guitarists

The Idea origin story

The Rocking Chair, delivers a revolution in the world of music ergonomics. It's a groundbreaking chair meticulously crafted for guitarists. But it's not just a chair—it's a comprehensive toolkit for the modern musician. The Rocking Chair combines 21st-century technology with comfort, aiding in not just playing the guitar, but making the learning process streamlined, enjoyable, and interactive.

The Mission

We're revolutionizing musicians' experiences with The Rocking Chair - merging comfort, tech, and learning for guitarists to play and grow effortlessly.

Clients

Our customers are guitarists, both pros and beginners, music schools, studios, and anyone passionate about playing the guitar.

Problems we solve

Client’s problem

Confirmation of problem

The issue of sustained discomfort and inefficiency in learning is a current challenge for guitarists that we aim to solve.

Solution

The solution is 'The Rocking Chair', an ergonomic, tech-integrated chair designed to alleviate discomfort and streamline the learning process for guitarists.

Our technologies

This solution is based on technologies

How it works

The music synched lighting has a built-in microphone, almost everything else is powered by the internet, except built in proprietary tools, and through the use of a webcam

Value for the client

Our chair offers a perfect blend of ergonomic design and inbuilt guitar-centric tools. It incorporates gamification to enhance learning, making practice both productive and entertaining.

Market and strategy

Market size

250

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

30

% of the market

Is our goal in the next 3 years

Team

My name’s

Andrew Lebov

My key role in the product

My key role is being a responsible for strategy, execution, product development, marketing, and overall operations.

Team size and key members

As a sole founder, I handle all the tasks. Major achievements include creating a demo video, securing patent pending status and completing an MVP.

Competitors

Competitors

Some potential competitors in our niche market include Soundseat, Gibraltar Drum Thrones, Roc-N-Soc music chairs and Ahead Spinal-G Ergo drum throne.

Our Advantages

Our "The Rocking Chair" invention surpasses competition by emerging victorious in the domain of ergonomic comfort. Not only do we deliver top-tier quality, but we also provide an unrivaled, multifaceted user experience - a blend rarely seen on the market.

Business model

Our income streams include a one-time purchase of our innovative chair, upsales on accessories, and commission from partnered subscription services.

Traction

Over the last six months, our product development for The Rocking Chair has made noteworthy strides. We've perfected a riveting prototype and crafted an engaging demo video. Simultaneously, we have laid robust groundwork for market penetration, gearing up for an imminent launch.

Prior to depleting our funds, we'll release our inaugural chair batch for vital customer insights. We grow by reinvesting gains into product growth, market penetration and improved client services while exploring fresh revenue streams for enduring stability.

Metrics

Once our product is on the market, we'll diligently track vital performance metrics. As it's in pre-launch phase no data exists yet, however, an emphatic focus on this aspect underpins our success strategy robustly.

While in pre-launch, we lack financial metrics. Post-launch, essential parameters will include Revenue Growth Rate to track sales elevation over time, Gross Margin for profitability post-direct costs analysis, and Burn Rate to gauge our spending velocity before profit realization.

Incorporation

Our company incorporated in

Not currently incorporated.

Key risks

The main risks could include potential competition from established music equipment manufacturers, possible challenges in achieving wide user adoption due to novelty of the product, and balancing high quality production with keeping costs accessible for our target audiences.

Investments

$

10000

We raised investments

Our Investors

Currently self-funded up until this point but I'm open to different types of strategic investors, investment strategies, and related discussions.

Rising Investments

$

200000

Currently, we are raising investments

$

2000000

Estimated pre-investment valuation of the company

We’re looking for a co-founders

I'm currently on the lookout for a co-founder for my startup, The Rocking Chair. We're pioneering a revolution in music ergonomics, specifically crafting an ergonomic chair focused on enhancing the guitar playing experience. Not only is it designed for maximum comfort, but it also streamlines the learning process for guitarists, setting a new precedent for advance musical instruments. With a target market consisting of professional and beginner guitarists, music schools, and studios, our product aims to resolve the prevailing issues of discomfort and slow learning curves often associated with playing the guitar. As the sole founder, my primary responsibility revolves around strategy, product development, marketing, and overall operations. But I believe in teamwork and its ability to unlock new dimensions of growth. Hence, I am seeking a self-driven individual for the co-founder role who shares a passion for music and innovation.

Open positions

Article

Read

Additional information

Our product is an innovatively designed chair for guitarists, equipped with tools like internet-enabled keyboards and monitors, built-in mic and webcam for tuning and online lessons respectively. It features gamification that rewards users with discount coupons.

Growth