"Thai Culture Immersive Travel Guide"
Our startup, Thailand.org, is a comprehensive travel guide providing unparalleled insights into the Thai culture. We curate and highlight local businesses, traditional locations, and cultural activities that strongly reflect Thailand's core values such as vibrant community living and renowned friendliness. Our focus is on promoting an immersive cultural experience for travellers, offering an authentic taste of Thailand's spirit and lifestyle.
Help maintain the Thai culture that has made Thailand so special, and ensuring that International travelers are able to find and experience a truly Thai travel experience.
International travelers, our website is written in over 30 languages, to ensure exposure in search engines when International travelers are researching things to do in Thailand.
The issue is critical as commercialization and westernization are overshadowing Thai culture in tourism, threatening the authentic Thai experience.
Our platform showcases Thailand's cultural highlights and unique experiences. We aim to promote sustainable tourism, help local communities, and cater for international travelers in 30+ languages.
Our platform organizes and categorizes locations and activities by geography, suitability for different traveler types, and themes specific to Thai culture.
At Thailand.org, we empower international travelers with unique insights into Thai culture and lifestyle through curated local tours and activities for an authentic experience.
We estimate the market size for which our solution is designed in monetary terms as follows
Is our goal in the next 3 years
My key role is operations coordination and content curation. I'm responsible for managing staff, curating website contents, and liaising with local Thai tourism providers.
Our team consists of my technophile husband who has honed his skills in SEO with giants like TripAdvisor and AirAsia, myself coordinating operations, and a youthful social media squad.
We take on rivals like Google's DIY guide, TripAdvisor with its commercial approach, Thailand Tourism Authority's shallow content, GetYourGuide which prioritizes paid exposure and Social Media that cultivates spontaneous travel experiences.
PitchBob’s recommendation: Our travel guide stands out with its exhaustive listings, but we uniquely prioritize verified Thai cultural experiences. Despite offering a comprehensive directory, our top results enhance the authentic "Thai" experience of travelers without limiting options.
Our revenue streams include selling ad spaces across various platforms - our website, app, social media and emails, as well as offering premium listings upgrades for enhanced business exposure.
Our product is making strides by enhancing its social media footprint for better market visibility. We've incorporated reviews from external platforms to provide comprehensive and credible listings, ensuring customer confidence.
We've hit our goal of capturing 1% TAT budget market share, resulting in an impressive annual revenue of $250,000. Meanwhile, our platforms amass 1.8 million monthly page views which fuel a thriving advert revenue stream accounting for $36,000 yearly.
We focus on several key metrics—site visitors, social media followers, and business engagement with our listings. Site visits have seen consistent growth while we've significantly expanded our social media presence. We anticipate exponential increase in content as we triple our listings and the number of businesses actively engaging for site promotion continues to rise steadily.
During our MVP phase, we pleasantly generated over $900 from ads. Our monthly operational cost of $2300 includes hosting ($50), software licenses ($200), team salaries ($1800), and overheads ($250). From an initial investment of $100K, we still retain $30K.
Our company incorporated in
Delaware
The primary risks could include competition from other travel guides, potential fluctuations in tourism due to global events or perceptions of Thailand, and maintaining the consistency of our cultural information amidst evolving local dynamics.
$
150000
We raised investments
Myself and my husband, my husband and I own 50/50
$
250000
Currently, we are raising investments
$
100000
Estimated pre-investment valuation of the company
Our digital assets encompass: 50 multilanguage variants of domains like thailand.org, TikTok handles @trip, @airfare etc., Facebook pages like @resort and @activity plus brands such as tourism.institute (a custom LMS for tourism providers), tourism.photos (for Thailand-related imagery), and our storytelling platform at tourism.blog.