Rustic Travel
Date of Foundation
2019

Rustic Travel

Destination Manament Company

The Idea origin story

At Rustic Travel, we manage a vast array of destination-based websites using state-of-the-art AI tools. Our mission is to develop and oversee over 200 brands, each with a unique focus on a specific destination and language. Alongside this, we handle the marketing aspects, including social media representation. We also partner with local companies in the targeted countries, ensuring an authentic and effective engagement of the audience.

The Mission

Our mission is to empower struggling small to midsize travel agents by providing free web and social media solutions.

Clients

Small and midsize travel agents

Problems we solve

Client’s problem

We help to market destinations for travel agencies. Saving the time and money to do it themselves

Confirmation of problem

Smaller companies see marketing; website and social media as a cost and problem instead of an opportunity.

Solution

We provide comprehensive destination management services. Through market research and goal-oriented strategies, we equip small to midsize travel agents with the necessary resources to effectively promote destinations, thereby saving them time and money spent on marketing efforts themselves.

Our technologies

This solution is based on technologies

At Rustic Travel, we manage destination-based websites with advanced AI tools for over 200 unique brands. Our goal is to support small to midsize travel agents by offering free online and social media solutions. We also collaborate with local businesses in target countries for authentic audience engagement. By marketing destinations on behalf of these agencies, we save them time and costs. For this startup, Artificial Intelligence and Social Media algorithms are crucial technologies.

How it works

Our solution offers a tool that not only accelerates content generation but also ensures your content is consistently up-to-date.

Value for the client

Our startup, Rustic Travel, deploys AI to manage and market a network of 200+ destination sites for small to midsize travel agents, providing them with free web solutions while saving their time and money.

Market and strategy

Market size

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

1

% of the market

Is our goal in the next 3 years

Team

My name’s

Peter Stenberg Hansen

My key role in the product

My key role is the Minimum Viable Product creator and I'm responsible for developing a simplified version of our product to test its market viability.

Team size and key members

AI developers to implement tools to develop and management solutions. Content creators to create and manage content. Social media and website managers to keep Brands updated.

Competitors

Competitors

While my Destination Management Company is innovative, potential indirect competitors could be event planning agencies or travel agencies as they also offer tailored experiences. However, our unique selling proposition gives us an edge in the market.

Our Advantages

Our unique selling point is a single brand identity per destination, translating our specialisation into dedicated websites and social media platforms. Each brand encapsulates one location, underscoring us as distinctive specialists in the travel landscape.

Business model

We take a 6% fee from the outbound agents and bookings generated from the websites we run. Additional 3% from the destination management companies that provide the destination management services

Traction

We've evolved from exclusively catering to Destination Management Companies, now broadening our scope to provide brand solutions for outbound travel agents as well.

Within the initial year, we are primed for the successful launch of our pioneering 30 brands. The progress is promising and on track with our strategic growth plan.

Metrics

Our startup is profiting from two primary sources: Destination Management Companies (DMCs) and outbound agents. Both revenue streams help us foster steady growth, invest in product development, and expand our market reach globally.

Post-pandemic, we've bootstrapped our way to stability with initial startup capital of SGD 100,000, solely invoicing DMCs for fees. Today, we stand debt-free and operational efficiency.

Incorporation

Our company incorporated in

Singapore

Key risks

The primary risks include potential fluctuations in the tourism industry, maintaining up-to-date information about all destinations and ensuring successful collaborations with a diverse range of local partners. Furthermore, technical failures or security breaches could pose significant threats to our platform's effectiveness and reputation.

Investments

$

80000

We raised investments

Our Investors

2 cofounders and 2 passive investors

Rising Investments

$

250000

Currently, we are raising investments

$

1000000

Estimated pre-investment valuation of the company

We’re looking for a co-founders

Open positions

Article

Read

Additional information

Being a pioneer in global rollouts is vital for us. The initial enthusiasm from outbound travel agents promises great potential.

Idea