ReferSafe
Date of Foundation
2023

ReferSafe

Home services/construction marketplace

The Idea origin story

Our startup, ReferSafe, is a dynamic marketplace for home services and construction. We focus on harnessing the potential lost in the disruption between consumers and providers through our tailored matchmaking system. By creating detailed profiles for buyer and provider, we facilitate compatible connections, enhancing the construction purchase experience.

The Mission

To serve the consumers with compatible contractors and provide more compatible consumers to contractors

Clients

owners and managers of real estate

Problems we solve

Client’s problem

reduces pain and lost money by efficiently/accurately/transparently reducing the energy and anger associated with choosing a contractor

Confirmation of problem

billions of dollars are lost annually due to this friction

Solution

My startup's solution is a digital platform that streamlines finding and selecting contractors for property stakeholders, making the process more efficient, accurate, and transparent.

Our technologies

This solution is based on technologies

ReferSafe transforms the home services market by intelligently matching consumers with contractors through a detailed profiling system, targeting real estate owners and managers. We rectify the pain points related to choosing the right contractor, saving time and money while optimizing satisfaction.

How it works

Our platform seamlessly matches homeowners with verified contractors to expedite roof replacements for real estate transactions.

Value for the client

ReferSafe streamlines the home services experience by accurately connecting consumers with compatible contractors saving time and money.

Market and strategy

Market size

15.11

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

5

% of the market

Is our goal in the next 3 years

Team

My name’s

Cam Abbitt

My key role in the product

My key role is Founder/CEO and I'm responsible for setting strategic direction, overseeing operations, and leading our team towards success.

Team size and key members

Our team boasts seasoned professionals: A CPA with 30+ years experience in startups; Experts in B2B development, Insurance business relations and UX; and a lead developer who generated $100M+ revenue.

Competitors

Competitors

Our main competitors are players in the online marketplaces for home services and construction, such as Angi/HomeAdvisor, Yelp, Thumbtack along with companies providing reviews like Google Maps.

Our Advantages

Our in-depth market insights allow us to pair consumers and contractors effectively through our distinct compatibility metrics. This integration streamlines operations, saves time & resources for both parties, and elevates consumer satisfaction levels.

Business model

We earn 12% per residential transaction paid by contractors. Additionally, we charge a $899 monthly fee and approx 4% of purchases on our professional tool for commercial properties.

Traction

We have developed an early-stage prototype encompassing all basic features. Successfully partnered with a professional association and two significant condominium associations, gearing up to test the product's efficacy and generate revenue during the forthcoming prototyping phase.

Our team is fully trained and our platform is primed for scaling. We've already tested the MVP with $400k pilot projects under our belt, as well as refined a proven cold outreach workflow for messaging and conversion costs.

Metrics

We have secured $300K in pilot projects, partnered with three real estate firms boasting over 600 agents collectively and successfully prototyped our innovation via collaborations with four contractors spanning across various trades.

Our startup is currently in the developmental phase, prior to revenue generation and prototype creation. This crucial stage primarily involves building upon innovative ideas, shaping them into viable solutions to address market needs.

Incorporation

Our company incorporated in

deleware

Key risks

The main risks could be slow adoption by consumers and providers, potential regulatory hurdles, market saturation with similar services, as well as technical challenges in maintaining a robust and user-friendly platform.

Investments

$

$465,000

We raised investments

Our Investors

founder/ceo owns 100% at present

Rising Investments

$

$350k for prototype round

Currently, we are raising investments

$

$5.4m

Estimated pre-investment valuation of the company

We’re looking for a co-founders

Open positions

Article

Read

Additional information

ReferSafe holds a dual-edge market uniqueness: one, in consumer-contractor matching and two, in offering network professionals a compliant avenue for referring construction-related services.

Idea