Rebel Salts
Date of Foundation
2025

Rebel Salts

Luxury Salts Refined by Rebels

The Idea origin story

At Rebel Salts, we bring an exotic touch to your dining experience. We specialize in sourcing, curating, and delivering a variety of pure, high-quality salts from hidden corners of the globe. Our offerings cater to the palates of health-oriented consumers, culinary enthusiasts, and upscale gourmet markets, infusing every dish with a unique flavor profile and finesse.

The Mission

To disrupt the salt game. Raw, real and unapologetic-salt with an edge. No watered-down luxury, just pure, rebellious flavor.

Clients

Our customers are health-conscious foodies, culinary enthusiasts seeking quality upgrades, and luxury shoppers in search of premium gifts.

Problems we solve

Client’s problem

Consumers are shifting away from processed table salt due to health concerns. There is a lack of premium, rare and mineral-rich salts in mainstream retail. The gourmet and wellness food market is growing rapidly, creating a premium salt opportunity.

Confirmation of problem

The shift away from processed salts due to health concerns signifies a demand for premium, mineral-rich alternatives in the growing gourmet food market.

Solution

We provide premium, mineral-rich salts sourced ethically from global artisan salt makers, catering to the growing gourmet and wellness food market.

Our technologies

This solution is based on technologies

How it works

We partner with artisan salt makers globally and curate the finest exotic salts fulfilling strict ethical and quality criteria. Customers can choose from these on our platform and get them delivered.

Value for the client

We provide health-focused customers with uniquely curated, premium salts, elevating food flavors and catering to the discerning culinary palate.

Market and strategy

Market size

2

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

60

% of the market

Is our goal in the next 3 years

Team

My name’s

Filipe Silva

My key role in the product

My primary role is being the founder and I'm responsible for strategic planning, team leadership and ensuring the overall success of our startup.

Team size and key members

At present, our team is small but talented. We're actively looking for diverse minds to bring fresh perspectives and innovations on board.

Competitors

Competitors

The gourmet food segment has several potential competitors, both established and emerging. These may include additional premium salt brands, specialty stores or even luxury supermarkets offering similar high-end culinary salts.

Our Advantages

Our product offers a unique selection of globally sourced salts, promising a premium wellness experience. These rare and high-quality salts bring exceptional health benefits to valued customers prioritizing their wellbeing.

Business model

DTC e-commerce, retail & wholesale, corporate gifting

Traction

Our product has progressed significantly, from ideation to MVP. We constantly iterate and improve upon each version, making data-driven decisions for enhancements. Our latest update is solid proof of this commitment to excellence and continuous enhancement.

By intensifying our sourcing partnerships, broadening product offerings and optimizing our online platform, we foresee significant growth. Our strategic marketing initiatives will help establish a loyal customer base, expand market reach and generate steady revenue before funding depletion.

Metrics

Our startup boasts impressive product metrics that demonstrate high user acquisition, engaging interaction and solid retention. This is testament to our effective marketing strategies personalized content and intuitive functionality ensuring seamless customer experience.

While we are still in the pre-launch phase, our financial metrics have yet to be established. We anticipate a detailed financial overview upon launching our startup and establishing operations.

Incorporation

Our company incorporated in

not yet. Looking for best setup

Key risks

The main risks are the difficulty in sustainable and ethical sourcing of salts, fluctuating market prices for premium salts, potential supply chain interruptions , and overcoming customer misconception about salt being detrimental to health.

Investments

$

0

We raised investments

Our Investors

no investors yet - bootstrapping

Rising Investments

$

500000

Currently, we are raising investments

$

2M

Estimated pre-investment valuation of the company

We’re looking for a co-founders

Open positions

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Additional information

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