Pride Legal
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Date of Foundation
2008

Pride Legal

LGBTQ+ legal lead generation company

Contact

The Idea origin story

Pride Legal generate leads of LGBTQ+ people nationwide with any legal issue and through an innovative joint advertising campaign we refer those leads to lawyers licensed in the respective states. In addition to selling the leads to lawyers, my firm Giampolo Law Group, will receive referral fees on contingency cases settled. We are also creating an LGBTQ+ Legal Academy where we will sell a curriculum to lawyers teaching them how to practice LGBTQ+ Law. Pride Legal will fuel my non-profit, the Caravan of Hope. An RV that I take cross-country during Pride to provide pro-bono legal services.

The Mission

Empowering the LGBTQ+ community with nationwide legal assistance, generating leads for lawyers, and educating practitioners in LGBTQ+ Law.

Clients

The LGBTQ+ community nationwide with a legal issue. Specifically the Gen Z population as 28% of the Gen Z population identifies as LGBTQ+

Problems we solve

Client’s problem

Pride Legal provides a trusted resource to the LGBTQ+ community at a time when anti-LGBTQ+ sentiment is at an all-time high. In 2023 there were 535 anti-LGBTQ+ bills introduced and in 2024 we are already at 487 anti-LGBTQ+ bills. The LGBTQ+ is scared and rightfully so and Pride Legal will help connect the community to inclusive and competent legal practitioners.

Confirmation of problem

The actuality of the problem is confirmed by the fact that in 2023 and 2024 alone, over a thousand anti-LGBTQ+ bills were introduced.

Solution

Using Pride Legal is the solution.

Our technologies

This solution is based on technologies

Our startup, Pride Legal, serves as a nationwide legal support network for the LGBTQ+ community. We generate leads for individuals seeking legal advice and connect them with attorneys skilled in LGBTQ+ Law through innovative joint advertising campaigns. In addition to lead generation, we also operate Giampolo Law Group which allows us to earn referral fees on any settled contingency cases. Further expanding our scope of impact, we are developing an LGBTQ+ Legal Academy. This platform will provide specialized curriculum aimed at equipping lawyers with knowledge and

How it works

We personally vet each inquiry, use our Lead Management Software to match it with a suited attorney, and maintain oversight until case completion.

Value for the client

Pride Legal is a beacon of hope and assurance for the LGBTQ+ community, offering nationwide legal help and connecting them to inclusive, competent legal expertise.

Market and strategy

Market size

60.1

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

5

% of the market

Is our goal in the next 3 years

Team

My name’s

Angela Giampolo

My key role in the product

My key role is the CEO and I'm responsible for setting company strategies, making major corporate decisions, and building a strong team culture.

Team size and key members

Angela Giampolo, our founder, is an acclaimed attorney and resource provider for the LGBTQ+ community. Thomas Yaegers brings a wealth of experience from his advisory roles in Fortune 500 companies.

Competitors

Competitors

Our primary competition stems from legal aid clinics and bar associations. However, no private companies currently offer the LGBTQ+ legal lead generation services that we provide.

Our Advantages

As a pioneering LGBTQ+ legal lead generator, Pride Legal leverages innovative university-based legal writing programs to educate the community and generate 190K unique site visitors. Our proprietary Lead Management System ensures leads are placed with vetted lawyers within their jurisdiction.

Business model

Leads are sold to the lawyers, we make a percentage of the lawyers settlement and we will advertise on the site

Traction

We commenced with the acquisition of our product on January 5, 2024. Ever since, we've made substantial progress in fine-tuning its features and optimizing performance for enhanced user experience.

As our investment funds deplete, we anticipate that the revenue generated from contingency referral fees will step in seamlessly, ensuring an uninterrupted progression of our startup's growth and operations.

Metrics

Our key metrics comprise monthly lead generation, successful lawyer placements through contingency leads, the sale of these leads as well. Moreover, we monitor website traffic and bounce rates to analyze site effectiveness for user engagement.

Our financial growth has been impressive, rising from $35K in revenues in 2021 to $79K in 2022, and reaching $155K by 2023. Additionally, we anticipate receiving an outstanding amount of $2M via referral fees as part of our continuing operations.

Incorporation

Our company incorporated in

Pennsylvani

Key risks

Possible risks could include fluctuating demand for legal services, resistance from states with anti-LGBTQ+ laws, potential difficulties in recruiting suitable lawyers and maintaining a high standard of service.

Investments

$

250000

We raised investments

Our Investors

There are two investors who only took debt. No equity investors

Rising Investments

$

2000000

Currently, we are raising investments

$

25000000

Estimated pre-investment valuation of the company

Request additional information

We’re looking for a co-founders

Open positions

Article

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Additional information

Our established startup, with a 16-year operational challenge, features proprietary software and retains three expertise staff members. It includes no-cost seller consulting for three months, Trademarks, and valuable client contacts.

Pride Legal
Growth
Date of Foundation
2008