PIFT
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Date of Foundation
2024

PIFT

PIFT: Revolutionising retail with gamified loyalty and AI-driven analytics.

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The Idea origin story

PIFT is poised to revolutionize traditional retail through an innovative blend of gamification, artificial intelligence, and insightful analytics. Our platform orchestrates real-time, personalized rewards as a strategy to amplify customer engagement and elevate sales performance. Leveraging data-driven insights, we curate unmatched shopping experiences that foster robust brand loyalty. Our unique bridging of online convenience with physical retail environments leads to higher foot traffic and enhanced customer satisfaction while maximizing efficiency.

The Mission

t PIFT, our mission is to revolutionize retail by amplifying customer engagement and boosting sales through AI-driven gamified loyalty programs.

Clients

Our customers include small to medium-sized retailers, large retail chains, franchise owners, and shopping centres seeking innovative loyalty solutions to enhance customer engagement and drive sales.

Problems we solve

Client’s problem

PIFT solves issues of declining foot traffic, ineffective loyalty programs, and impersonal shopping experiences by offering real-time rewards and insights.

Confirmation of problem

PIFT combats dwindling foot traffic and ineffective loyalty schemes, delivering real-time personalised rewards to enhance customer retention.

Solution

PIFT revolutionizes loyalty programs using AI and gamification. Our platform strengthens customer relationships, driving repeat purchases and enhancing the shopping experience.

Our technologies

This solution is based on technologies

AI and machine learning for customer analytics, gamification algorithms for engagement, big data processing for real-time rewards.

How it works

PIFT employs AI and CRM for analyzing shopping habits, delivering real-time personalized rewards and offers to boost customer engagement.

Value for the client

At PIFT, we amplify retail engagement and sales via gamified loyalty programs backed by AI analytics; we foster brand fidelity while elevating shopping experiences.

Market and strategy

Market size

9.85

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

% of the market

Is our goal in the next 3 years

Team

My name’s

Jamie Mason-Wright

My key role in the product

As the CEO of our startup, my primary responsibilities include setting strategic objectives, strengthening partner relationships and supervising all operations.

Team size and key members

As a solo founder, I'm poised to grow my team with competent professionals in sectors such as development, marketing and product management.

Competitors

Competitors

Potential competitors could include Punchh, Yotpo, and Smile.io as they offer digital loyalty programs. However, their solutions do not emphasize on AI-driven analytics or gamification like PIFT does.

Our Advantages

Our AI-powered gamified loyalty program uses advanced analytics to offer personalized rewards, driving customer engagement and repeat business. Our value proposition centers on data segmentation, ensuring diverse retail preferences are catered for.

Business model

We leverage a tiered pricing model, offering basic, standard and premium packages at £100, £150 and £250 per month to meet diverse customer needs.

Traction

After thorough market research and customer outreach, we have a clear product design. Presently, we're seeking a potential CTO and initiating pre-seed funding applications to turn our innovative vision into reality.

Before running out of funds, our AI-infused platform will be live with considerable retail partners and users. We'll have a robust market presence, operational efficiency proven by KPIs, consistent revenue flows, and established strategic industry collaborations.

Metrics

We gauge success via metrics like Customer Engagement, Retailer Adoption and Retention Rates coupled with AI Accuracy in Segmentation. They show user activity levels, our sales efficiency, client fidelity retention along with precision of targeting algorithms plus retailer revenue uplift.

Incorporation

Our company incorporated in

United Kingdom

Key risks

Main risks of my startup may include tight competition in the retail technology market, volatility in AI-related technology development and customer privacy concerns which might restrict data collection essential for our analytics platform.

Investments

$

0

We raised investments

Our Investors

we have not yet had any investors due to the early stage of the project. It will be self funded until we gain first investment

Rising Investments

$

$275,000

Currently, we are raising investments

$

500

Estimated pre-investment valuation of the company

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We’re looking for a co-founders

As the CEO and founder of PIFT, an innovative startup aiming to redefine the retail landscape using a blend of AI technology and gamified loyalty, I am currently seeking a co-founder to collaborate with and drive the success of our venture. This is an opportunity to transform and lead in the vibrant retail market, projected to reach a value of USD 40.49 billion by 2029. While PIFT is at the idea stage, we possess great potential. Our vision of combining AI-driven analytics with engaging gamification to create personalized retail experiences has the potential to not just reshape traditional loyalty programs, but also revolutionize customer engagement in the retail industry at large. I am looking for a partner with a background in AI technology and a passion for retail and e-commerce. Expertise in creating and leading technical teams, familiarity with data analytics, and experience in managing and scaling technology platforms will be crucial. As a co-founder, your role will also involve sharing leadership responsibilities, strategizing with me in defining and

Open positions

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Additional information

Our startup transforms brick-and-mortar shopping into gamified experiences. We offer personalized rewards and content at all stages, making retail more engaging and meaningful for consumers.

PIFT
Idea
Date of Foundation
2024