Personal Signal
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Date of Foundation
2024

Personal Signal

Bespoke B2B Video Marketing Solutions

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The Idea origin story

At Personal Signal, we're transforming B2B lead generation by merging personalised video outreach and finely tuned retargeting ad campaigns. Our focus is on aiding businesses across sectors - such as law, education, consulting, and tech - to engage key decision-makers via bespoke LinkedIn and email campaigns. By integrating tailored landing pages, AI-driven chatbots, and analytical ad strategies, we seek to optimise each client's ROI. Our innovative, omnichannel strategy fortifies brand visibility and bolsters lead conversion.

The Mission

To transform B2B outreach by empowering businesses with personalised video, targeted ads, and AI-driven solutions, driving meaningful connections and measurable growth.

Clients

Our customers are B2B companies in education, consulting, law and tech sectors with an annual turnover of £350-£400k. They benefit from our personalised video outreach and AI-driven solutions.

Problems we solve

Client’s problem

Our product solves the problem of ineffective and generic B2B outreach by addressing wasted time, money, and effort on campaigns that fail to engage decision-makers. We deliver highly personalised video outreach, retargeting ad campaigns, and AI-driven lead generation tools to ensure businesses connect with the right audience, boosting engagement, conversions, and ROI.

Confirmation of problem

The problem is serious because traditional outreach methods are increasingly ignored, with email open rates as low as 15-25% and generic ads achieving click-through rates under 0.1%.

Solution

We offer personalised video outreach, retargeting ad campaigns, and AI-driven lead generation tools to boost engagement, conversions, and ROI.

Our technologies

This solution is based on technologies

AI, Machine Learning for chatbots and analytics, Video production tech, CRM system integrations.

How it works

We create personalised videos with the client, launch LinkedIn/email campaigns, design AI chatbot landing pages, retarget leads via ads, and deliver actionable campaign insights.

Value for the client

We maximize B2B lead generation by providing personalized video outreach, tailored retargeting ad campaigns and AI-driven solutions for engagement and ROI optimization.

Market and strategy

Market size

50

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

2

% of the market

Is our goal in the next 3 years

Team

My name’s

Sam Broom

My key role in the product

My key role is the Owner and sole operator. I'm responsible for managing marketing, client outreach, service delivery, and future hiring plans.

Team size and key members

As a solo entrepreneur with 15+ years in digital marketing, I drove up paid traffic by 110% at Muldoon Britton and boosted event growth by 48% at Rossall School.

Competitors

Competitors

Our main competitors are Wonderleads, LinkedIn agencies and video marketing firms. They focus on single channels or standard videos with high fees. We differ in offering personalised videos combined with email outreach, AI chatbots, retargeting ads and analytics at reasonable rates.

Our Advantages

My novel solution merges personalised video outreach, retargeting ads and AI chatbots for a unique multi-channel marketing strategy that competitors seldom offer. With tailored strategies based on client needs, and aided by my wide digital marketing experience, I deliver superior quality service at an affordable price.

Business model

PitchBob’s recommendation: I generate revenue through monthly plans (£500-£1,500) featuring video outreach, ads and AI chatbots, plus add-ons.

Traction

In the past 6 months, I've built a robust foundation for my startup: securing key technologies, establishing our brand with a domain and logo, devising financial plans & processes. We're now on the verge of launch, backed by mentor support and local council endorsement.

Within 8 months, I'll establish a solid client base of six providing a stable income. Fully-fledged workflows and marketing campaigns will be operational as the investment fuels growth initiatives like software enhancement, expansion plans and hiring staff for persistent progress.

Metrics

While we haven't launched yet, we plan to track key post-launch metrics viz; monthly client acquisition, revenue growth trends, video email open rates and CTRs from ads. Additionally, ad performance ROI and customer retention will be crucial for ensuring growth and efficiency.

In our first year, we predict a revenue of £40,800 as our client base blossoms. Advancing into the second year, continued growth and customer loyalty will fuel revenues to £148,100. In the third year, adept operations management will pave the way for profits of £268,950.

Incorporation

Our company incorporated in

United Kingdom (Preston)

Key risks

Crucial risks for the project include overcoming client acquisition obstacles without case studies, rivaling larger agencies with more resources, educating businesses about personalized video value, managing growth and costs while maintaining quality, and weathering economic downturns.

Investments

$

1000

We raised investments

Our Investors

It’s just me as the sole owner. I am open to offering shares for investment but will ensure I retain the majority stake to maintain control of the business.

Rising Investments

$

14000

Currently, we are raising investments

$

584000

Estimated pre-investment valuation of the company

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We’re looking for a co-founders

As the solo founder of Personal Signal, a pioneering B2B video marketing startup, I'm keenly seeking a dynamic co-founder who shares my vision of transforming B2B outreach. Our startup leverages innovative technologies like AI, chatbot, and video production tech to address the challenges of generic B2B outreach, a problem plaguing many sectors. Our service is specifically designed for B2B companies within education, consulting, law and tech sectors with an annual turnover of £350-£400k that require meaningful interpersonal connections and boosted ROI. With unique selling points including personalised video campaigns, retargeting ad strategies and AI-driven lead generation tools, we're on a mission to help our clients connect and convert in a digital world where traditional outreach reported a low response rate. However, to fully realise this vision, we need skillsets and resources that compliment the current team.

Open positions

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Additional information

Personal Signal combines personalised video outreach, retargeting ads, and AI-powered chatbots to help B2B businesses stand out. Targeting education, legal, and tech sectors, we deliver impactful lead generation. With a focus on innovation and tailored strategies, we aim for rapid growth.

Personal Signal
Idea
Date of Foundation
2024