Parentology
Date of Foundation
2024

Parentology

Revolutionizing parenting through education and community.

The Idea origin story

Parentology is a comprehensive platform aimed at empowering new and expecting parents, fostering a sense of community, and bolstering confidence. Our platform offers expert-developed programs for various parenting stages, essential guides on often overlooked topics, a niche social network facilitating local and affinity group connections, along with a baby registry portal embellished with expert product suggestions.

The Mission

Empowering parents with knowledge, fostering community connections, and boosting confidence through expert-guided resources.

Clients

Our customers are new or expecting parents seeking essential guidance and a supportive community for their parenting journey.

Problems we solve

Client’s problem

parents feeling lonely and judged, feeling confused and tired and in need of strategies, feeling nervous and unprepared, concerned about financial implications of parenthood, not knowing to prepare for something until a problem arises

Confirmation of problem

The actuality of the problem is validated as many parents often experience feelings of isolation, confusion, and unease pre and post childbirth.

Solution

Our solution is a comprehensive, personalized information hub offering expert advice, product suggestions, tailored resources and an engaged community for parents.

Our technologies

This solution is based on technologies

We're revolutionizing parenting through the Parentology platform that empowers new and expectant parents. With our expert-developed programs, specialized guides, a niche social network for local connections, and baby registry with product suggestions; we alleviate confusion, loneliness while boosting confidence in parenthood. Our customers are new or expecting parents seeking guidance on their journey. We solve problems such as feelings of unpreparedness, fear about financial implications & lack of timely knowledge when issues arise.

How it works

initial survey to tailor curricula, 24/7 chat bot access to experts, add ons for social network and support group, ability to rate products and submit questions

Value for the client

Our ongoing support for parents extends to toddlerhood, covering pre-school choices and behavior issues. Our growth relies on new parents and past users' recommendations.

Market and strategy

Market size

36

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

1

% of the market

Is our goal in the next 3 years

Team

My name’s

Hannie Everett

My key role in the product

My key role is co-founder and I'm responsible for strategic planning, fundraising, building partnerships, and guiding our team's vision.

Team size and key members

Our team comprises a software engineer co-founder, engineers, marketers, and experts from pediatric to early childhood education.

Competitors

Competitors

Additionally, apps like Peanut connect moms to share advice and experiences, while BabyCenter offers articles on parenting backed by expert information. Our unique edge is our focus on all-inclusive education and community building among parents.

Our Advantages

Our product distinguishes itself as an inclusive, centralized parenting hub. We proactively curate content to tackle potential challenges and ignite real-world connections through our community center, all bolstered by stringent security measures against online exploitation.

Business model

subscription ($12 per month, $100 per year) with ad-ons; revenue sharing from retailers who benefit from our registries

Traction

Our startup is fostering innovation by refining our product offering, solidifying our business model and sharpening our value proposition. Today more than ever, we’re committed to delivering superior solutions that meet consumer needs in unique ways.

Metrics

While we're still in the development phase, our planned product metrics will include Annual Recurring Revenue (ARR), new customer acquisitions, churn rate, sources of customers and average lifetime value per customer.

Incorporation

Our company incorporated in

Key risks

The primary risks include potential competition from existing parenting platforms, user privacy & data security concerns due to the social network aspect, and disengagement if users find information unreliable or overwhelming.

Investments

$

We raised investments

Our Investors

Rising Investments

$

Currently, we are raising investments

$

Estimated pre-investment valuation of the company

We’re looking for a co-founders

Open positions

Article

Read

Additional information

Idea