Parallel Facts Inc.
Date of Foundation
2023

Parallel Facts Inc.

Nigerian Digital Journalism Startup

The Idea origin story

Parallel Facts is addressing the issue of misinformation and biased journalism in Nigeria. Recognizing that many media outlets have been swayed towards propagating government-influenced news, we've developed a platform dedicated to sharing authentic, reliable news, free from propaganda or censorship. Our mission is to uphold journalistic integrity while ensuring Nigerians access accurate information for informed decision-making.

The Mission

"Providing Nigerians with authentic, unbiased news free of propaganda. A beacon of true journalism and factual reporting."

Clients

Nigerian citizens across the globe of all demographic who care about factual news. Specifically, the millennial and gen z audience who crave original but short and precise content.

Problems we solve

Client’s problem

Your startup could solve the growing problem of misinformation and propaganda. It provides a reliable source of news for Nigerians globally, promoting transparency, fact-checking and unbiased reporting.

Confirmation of problem

many news outlets in Nigeria are influenced by government propaganda, impacting the authenticity of the facts reported.

Solution

"We provide fact-based reporting, with all articles undergoing multiple authenticity checks. Our small but tech-savvy team leverages cutting-edge tools for efficient, timely news delivery."

Our technologies

This solution is based on technologies

We have an optimized website which provides great reader experience. We leverage automated processes to ensure we are always in the know when news breaks.

How it works

We utilize automation scripts to track reputable information sources alongside our editorial team's output for timely and authentic news.

Value for the client

We offer fact-based news attracting a large audience, ideal for ethical advertisement by businesses and individuals.

Market and strategy

Market size

168

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

5

% of the market

Is our goal in the next 3 years

Team

My name’s

Clarita Ogar

My key role in the product

Your key role is CEO and you're responsible for setting strategy, leading team growth, driving company vision and making major corporate decisions.

Team size and key members

Consider adding a Chief Technology Officer to oversee software development, and a Marketing Director with deep experience in customer acquisition strategies.

Competitors

Competitors

In addition to the ones you've mentioned, other potential competitors in your online news space could be local Nigerian newspapers with an online presence like The Punch and Vanguard News. Also, international news platforms such as BBC Africa and Al Jazeera that cover Nigeria extensively might also compete for your audience's attention.

Our Advantages

We offer to create a fine balance between real-time updates and in-depth and authentic analysis. Our reporters are chosen from our target demographic so they can better identify and produce relatable content. We also are in the process of diversifying our reportage with particular attention to entertainment.

Business model

Individuals and Businesses pay for ethical sponsored posts and PR, ad revenue from user engagement, revenue from social platforms, journalism training programs.

Traction

Through top-tier Twitter Space interviews with a prominent Nigerian presidential nominee, we've garnered significant attention: 100K+ followers across all platforms, making it to Twitter's Top 10 Spaces twice.

Experiencing substantial revenue growth, nearing or surpassing break-even point with robust profitability, expanding user base, and successfully permeating larger market segments.

Metrics

Product metrics include measures of engagement growth on a monthly basis, income generated from sponsored content and advertisements. It also accounts for the earnings secured through social platforms along with tracking increments in followers or subscribers' count.

Since its founding, the startup has generated roughly $200 in revenue. With a current monthly burn rate under $50, this figure is projected to increase to around $600 per month starting from next month.

Incorporation

Our company incorporated in

Wyoming

Key risks

Main risks include facing backlash or restrictions from government entities due to the lack of control over content, financial struggles in maintaining an unbiased approach which can be mitigated by diversifying to other news interests, and potential threats to team safety. There's also a risk of unauthorized access or cyberattacks compromising platform security.

Investments

$

1000

We raised investments

Our Investors

Cofounder and ceo initial funds. No investors yet

Rising Investments

$

100000

Currently, we are raising investments

$

1000000

Estimated pre-investment valuation of the company

We’re looking for a co-founders

Open positions

Article

Read

Additional information

Growth