Ovita
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Date of Foundation
2024

Ovita

Revolutionizing Natural Fertility Enhancement

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The Idea origin story

Ovita is a holistic fertility enhancing solution, blending a unique, patentable fertility formula with a scientifically-backed supplement, and supportive app. Our product stands out by offering a complete natural fertility support, tailored to the cycle of the female body. The app includes ovulation tracking, personalized guidance, and the option for individualized consultations via test result uploads, making the journey to parenthood simpler, more natural, and personalized.

The Mission

To support the reproductive health of communities using natural supplement remedies to assist conception.

Clients

Our customers are primarily females struggling to get pregnant and considering IVF in London seeking fertility aid, with plans to expand across the UK, Europe and US markets.

Problems we solve

Client’s problem

Ovita addresses the increasing issue of infertility due to age and ovulatory disorders. Our natural remedy provides an affordable solution BEFORE resorting to costly, invasive treatments like IVF.

Confirmation of problem

Ovita offers a patentable fertility-boosting elixir, bioavailable multivitamin supplements, and an AI-powered app for personalized consultations.

Solution

Ovita offers a potent fertility elixir, high-quality supplements, and an AI app for personalized fertility consultation and guidance.

Our technologies

This solution is based on technologies

My startup, Ovita, is a holistic solution overhauling natural fertility support. We leverage patented formulas, scientific supplements and an insightful app to offer women cycle-based care for their reproductive health. Our mission is to assist conception using natural remedies and alleviate the need for invasive procedures like IVF before it's necessary. The supportive app includes features like ovulation tracking, personalized guidance and individual consults through test result uploads simplifying parenthetically the journey towards motherhood. Our primary customer base includes

How it works

Ovita's fertility supplements improve egg quality, strengthen ovulation and offer a natural preliminary step before invasive treatments.

Value for the client

Ovita boosts fertility via natural supplements and an AI app, assisting customers with personalized guidance on their journey to conception.

Market and strategy

Market size

2,14

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

30

% of the market

Is our goal in the next 3 years

Team

My name’s

Samira alishahi

My key role in the product

As a startup strategist, my key responsibilities include strategizing plans, streamlining manufacturing processes, forging partnerships for app development and managing our brand.

Team size and key members

Our team includes experts in pharmaceuticals, cardiology, tech, compliance, capital markets strategy consulting and financial analysis.

Competitors

Competitors

In the fertility enhancement space, potential competitors include Ava Women, Natural Cycles, Glow Inc., Clue by BioWink and Conceivable. Each provides unique products or services in digital health technology, fertility tracking apps or natural supplements.

Our Advantages

OVITA was innovatively developed by a pharmaceutical expert from Oxford University. Preliminary results show high success rate for women trying to conceive. It promises enhanced fertility, improved egg quality and stronger ovulation; an effective natural alternative before considering IVF.

Business model

We offer 1 to 3 month fertility packages ranging from £195-£526.50, netting a profit margin between 57.7% and 75%.

Traction

We've finalized our unique formula, and are currently engaged in patent discussions. We've identified our manufacturing partners as well as the firm that will construct our application to drive seamless user experience.

By the time funding is exhausted, we will have a comprehensive study on our initial customer base. This data analysis aims to influence NHS and NICE guidelines, boosting our credibility. We'll also refine our AI app for fertility advice and expand into pregnancy care products.

Metrics

PitchBob’s recommendation: We're tracking product development progress, customer feedback success rates and user data from our app. Marketing efforts are gauged through digital campaigns reach and speaker engagements while stakeholder feedback guides improvements.

Incorporation

Our company incorporated in

uk

Key risks

Our venture faces several risks, including market acceptance, operational and technological disruptions, intense competition, financial constraints due to high costs, data privacy concerns leading to trust issues among users and potential legal penalties. Furthermore potential issues with supply continuity , product efficacy or IP could impact project success.

Investments

$

None, but will be spending £10,000 on patent and branding

We raised investments

Our Investors

No investors yet

Rising Investments

$

£400,000

Currently, we are raising investments

$

£10,000,000

Estimated pre-investment valuation of the company

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We’re looking for a co-founders

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Additional information

Ovita
Idea
Date of Foundation
2024