Orient Enterprises Ltd
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Date of Foundation
2019

Orient Enterprises Ltd

Kenyan Macadamia Nut Export Powerhouse

The Idea origin story

At Orient Enterprises Ltd., our main endeavor revolves around procuring high-quality macadamia nuts from the hardworking farmers of the Kenyan Highlands. Once sourced, we employ state-of-the-art processing techniques to ensure our product's excellence. Further, we take it upon ourselves to extend this regional specialty to global markets, facilitating seamless exports to buyers all around the world.

The Mission

At Orient Enterprises Ltd, we strive to globally supply superior Kenyan macadamia nuts, sourced ethically and processed flawlessly, fostering farm-to-table connections.

Clients

Retailers, repackers, traders, food factories

Problems we solve

Client’s problem

Healthy food and nutrients, ethically sourced and cost effective ingredient for snacking and ingredient markets like baking.

Confirmation of problem

The actuality of the problem is confirmed by people's growing desire for nutritious, ethical, and cost-effective food alternatives.

Solution

Our unique solution is to provide high quality, ethically sourced Kenyan Macadamia Nuts as a nutritious and cost-effective food ingredient for retailers, repackers, traders, and food factories. Our products fulfill the increasing demand in snack and baking markets

Our technologies

This solution is based on technologies

Blockchain for traceability, automated machinery for processing, and digital platforms for global marketing.

How it works

We offer premium macadamia nuts in various forms - raw, roasted, whole (3 grades), half (2 grades) and bits/chips for versatile food industry use.

Value for the client

We provide high-quality, ethically sourced Kenyan macadamia nuts for worldwide users - a healthy, cost-effective ingredient rich in nutrients.

Market and strategy

Market size

1750

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

5

% of the market

Is our goal in the next 3 years

Team

My name’s

Rajiv Pandya

My key role in the product

My key role is CEO and I'm responsible for driving strategic planning, decision-making, and overseeing the firm's operational execution.

Team size and key members

Cfo, quality assurance manager, production manager, sales manager, marketing manager, human resource manager

Competitors

Competitors

Our competitors are not just restricted to Kenyan macadamia nut processors but also include international entities from South Africa and Australia.

Our Advantages

By complying with the rigorous fssc 22000 and BRCGS food safety standards, we assure world-class quality. We provide all sizes from style 0 to 7, offer customizable blends, packing options along with roasting and flavouring services customized to customer's needs.

Business model

We generate revenue by selling macadamia nuts. Prices range from $8 (Styles 6 & 7) to $14 (Style 0), varying with global market conditions.

Traction

Projected to reach an impressive sales revenue of $5 million by 2023, our startup confidently extends its business operations across diverse markets including China, Japan, Vietnam, Europe, and the USA.

Our startup is on a strong growth trajectory, bolstered by increasing revenue and retained earnings. This financial stability allows us to continue our sustainable expansion while confidently meeting debt obligations.

Metrics

Our company prioritizes customer satisfaction and loyalty, boasting a stellar track record of achieving these at 100%. This dedication is seen in the large volume processing of macadamia nuts we handle annually. Our facilities have an impressive capacity to process up to 6 million kgs per year.

Our revenue has touched a high of $5 million, and we anticipate doubling it to $10 million within the next two-year period. Remarkably, our profitability trend over the last three years demonstrates consistent growth.

Incorporation

Our company incorporated in

Kenya

Key risks

The primary risks for our startup include supply chain disruptions, market volatility, potential crop failures due to unforeseen weather conditions or pests, and regulatory changes in international food exports. Ensuring adherence to foreign market quality standards is also crucial.

Investments

$

Fundraising Guide

We raised investments

Our Investors

Myself 100%

Rising Investments

$

10000000

Currently, we are raising investments

$

7000000

Estimated pre-investment valuation of the company

We’re looking for a co-founders

Open positions

Article

Read

Additional information

We function in a niche, regulated ecosystem with high entry barriers. We adhere to rigorous food safety standards while contributing positively to the environment and society.

Scale