NUKIX Group
en
en
en
en
en
en
en
Date of Foundation
2020

NUKIX Group

Pediatric Foot Health Application and Solutions

Contact

The Idea origin story

NUKIX is revolutionizing pediatric foot health with an AI-powered app and patented corrective insole system. Using smartphone scanning, NUKIX diagnoses foot types in children, recommends progressive treatment plans, and provides corrective insoles designed to realign foot structure over time. Accessible and affordable, NUKIX eliminates the need for costly hardware or clinical visits. With proven clinical efficacy, our solution empowers families globally to address flat feet early and prevent long-term health issues.

The Mission

Empower millions of children with innovative footwear solutions to build strong postural foundations, ensuring confidence in any sport, occupation and activity.

Clients

Our customers are parents of children with flat feet, retailers like shoe stores and pharmacies, and health-conscious families seeking accessible, affordable solutions for pediatric foot health.

Problems we solve

Client’s problem

NUKIX solves the problem of undiagnosed and untreated flat feet in children, which can lead to long-term mobility issues. Current solutions are costly, hardware-dependent, and non-corrective. Our AI-powered app and patented insoles provide an affordable, accessible, and corrective solution, enabling early intervention, personalized treatment, and long-term foot health for children globally.

Confirmation of problem

The problem is serious because untreated flat feet in children can lead to chronic pain, mobility issues, and long-term joint problems, impacting overall health, performance, and quality of life.

Solution

NUKIX offers an AI-powered mobile app and patented corrective insoles, providing affordable early intervention for children's foot health.

Our technologies

This solution is based on technologies

How it works

Our proprietary AI analyzes children's foot structure via smartphone scans, diagnoses flat feet and prescribes tailored solutions including insoles and exercises.

Value for the client

Solving the problem ensures healthier children with correct foot alignment—preventing pain, mobility issues, and saving on costly orthotics.

Market and strategy

Market size

3

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

2

% of the market

Is our goal in the next 3 years

Team

My name’s

Shaffin Haji

My key role in the product

As founder, pedorthist, and developer, I created NUKIX's corrective insole technology and scanning concept, combining 20+ years of expertise to revolutionize pediatric foot health with innovative, proven solutions.

Team size and key members

Our team consists of Danny Banayan, a footwear industry veteran leading sales growth, and Kaveh Behvar, an expert in AI driving our app's innovation.

Competitors

Competitors

Competitors include Little Steps and Bauerfeind, which offer prefab, non-corrective insoles, and systems that lack progressive correction. None combine AI-driven smartphone scanning with personalized, corrective solutions like NUKIX. This innovative approach creates entirely new territory in accessible and effective pediatric foot health care.

Our Advantages

NUKIX offers the first AI-driven smartphone app for foot diagnostics at your fingertips, saving on clinic expenses. Our patented progressive insole system uniquely corrects flat feet rather than just supporting them. We are pioneers in affordable and personalized pediatric foot health solutions.

Business model

NUKIX generates revenue through insole sales, wholesale partnerships with retailers, and long-term plans for app monetization via advertising and a premium subscription model with enhanced features.

Traction

In the past 6 months, NUKIX has refined its insole prototypes and near-completion AI diagnostic tools. Moreover, we're readying our app for launch. We've scaled up direct-to-consumer sales via Amazon, introducing our groundbreaking development insoles as part of our corrective system.

Once funding is secured, NUKIX aims to launch its app, boost insole sales significantly, and foster robust retail and clinic relationships. Our plans also encompass expanding our user base, enhancing AI diagnostics, and laying a foundation for consistent growth.

Metrics

We monitor key metrics like Active Users, CAC, Retention Rate and LTV. As we embark on our app launch, user activity is set to surge. With a streamlined $30 CAC and an optimistic forecast of over 75% retention from long-term treatment plans — alongside a substantial LTV between $330-$440 spanning across 3-4 years - the early dialogue signals enthusiastic interest mirrored with growing wholesale pre-orders that sync well with growth projection.

NUKIX is experiencing early-stage sales growth on Amazon, bolstered by promising interest from wholesale partnerships. As we escalate production and gear up for our app launch, sales are showing a steady upward trend.

Incorporation

Our company incorporated in

Ontario, Canada

Key risks

Main risks include low market awareness about pediatric foot health, ensuring consistent diagnostic accuracy across diverse devices, scaling retail partnerships efficiently, and competing with established brands. To mitigate these, we focus on educational campaigns, rigorous AI testing, streamlined logistics, and clear market differentiation with our corrective and accessible solution.

Investments

$

130000

We raised investments

Our Investors

Personal funding of $130,000 from the founders side has funded the project to date

Rising Investments

$

500000

Currently, we are raising investments

$

NUKIX’s pre-money valuation is estimated at $3.5M, based on our innovative patented technology, near-launch app, proven clinical efficacy, and significant market potential in pediatric foot health.

Estimated pre-investment valuation of the company

Request additional information

We’re looking for a co-founders

I'm the founder of NUKIX Group, a startup that's revolutionizing pediatric foot healthcare with AI-powered technology and corrective insoles. Our innovative and accessible solution addresses the widespread problem of untreated flat feet in children, a condition that can lead to chronic pain, mobility issues, and long-term joint problems impacting overall health and quality of life. I'm inviting a like-minded, passionate, and dedicated professional to join us as a co-founder and share in our mission of empowering children with innovative footwear solutions to build strong postural foundations. We envision this role as someone skilled in business development, with the acumen and drive to secure partnerships, identify opportunities for growth, and navigate the challenges unique to a healthcare startup. As a co-founder, you'd be joining a robust team that comprises: Danny Banayan, a footwear industry veteran leading sales, and Kaveh Behvar, an AI expert driving our app's innovation.

Open positions

Article

Read

Additional information

NUKIX, leveraging AI & patented insoles, provides an innovative solution for pediatric flat feet. Driven by clinical proof and experienced direction, we target a global foot health revolution with high growth prospects.

NUKIX Group
MVP
Date of Foundation
2020