Musho.life LTD
Date of Foundation
2022

Musho.life LTD

A conceptual lifestyle beauty brand retailer geared towards black beauty

The Idea origin story

At Musho, we aim to become the premier destination for high-quality Black skincare, makeup, and haircare solutions, emphasizing outstanding Black-owned brands and pioneering the industry. We diligently work to bridge the gap between leading beauty brands, artists, and consumers, fostering cultural progression in the beauty space.

The Mission

At Musho, we champion Black beauty by curating top-tier, Black-owned skincare and haircare products for an inclusive future.

Clients

Problems we solve

Client’s problem

Confirmation of problem

Our startup solves the underrepresentation of Black beauty in mainstream product lines and retail experiences, providing authentic offerings tailored specifically to meet their unique needs. We aim to empower our consumers by reinforcing cultural pride and self-love through showcasing a diverse collection of tested products from reputable Black-owned brands.

Solution

Our platform is built on cutting-edge e-commerce tech such as CRM, SEO, and AI to provide personalized product suggestions. We engage users through interactive content and strategic marketing.

Our technologies

This solution is based on technologies

How it works

We utilize an e-commerce model with a direct-to-consumer approach for competitive pricing and premium experience. Our revenue comes from sales, curated subscription boxes, and brand partnerships.

Value for the client

Musho offers quality products at competitive prices. Expanded through curated boxes and brand partnerships, we ensure customer loyalty and satisfaction.

Market and strategy

Market size

1,5

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

30

% of the market

Is our goal in the next 3 years

Team

My name’s

Kanama Nawezhi

My key role in the product

As the founder of Musho, I leverage my background in International Business and Law along with beauty industry expertise to uplift Black-owned brands.

Team size and key members

Our team includes Magic Beans for marketing strategies, and Niki Wolfe heightens Musho’s presence in the beauty market with unique designs.

Competitors

Competitors

In the beauty market, Musho uniquely caters to the underrepresented black community. Our main competitors are Sephora and Space NK; however, we differentiate with our curated products, authentic interaction, superior customer service, and education initiatives.

Our Advantages

Musho serves the unique beauty needs of the Black community with curated, high-quality products. Beyond retail, we foster cultural empowerment and enhance shopping experiences for our customers.

Business model

Revenue comes from product sales, subscription boxes, affiliate marketing, consultation services, and beauty workshops. Customers pay for goods, services, and experiences.

Traction

Musho.Life thrives on a robust business model answering growing demand for Black beauty essentials. Our distinguished value proposition, bolstered by reliable financial projections and sync with evolving consumer needs, solidifies Musho's trajectory towards success.

As Musho's funding matures, we're targeting expansive growth in customer base and product range, especially partnering with Black-owned beauty brands. Our goal is to boost our e-commerce platform for a personalized user journey, enhancing customer engagement and loyalty.

Metrics

We track key metrics like Monthly Active Users for growth, Customer Acquisition Cost to manage expenses, Customer Lifetime Value and Churn Rate for retention efforts, and Customer Satisfaction to measure loyalty. These insights shape our strategies and foster sustainable expansion.

At Musho, we strategize with three main financial metrics: Revenue for market traction, Cash Burn Rate to control capital use and Customer Acquisition Cost assessing marketing efficiency. Each one aids our data-driven decisions aligning with growth objectives and boosting our value proposition.

Incorporation

Our company incorporated in

Musho.Life LTD

Key risks

PitchBob’s recommendation: Musho navigates risks like market shifts, financial turbulence, e-commerce issues, conforming to regulations, reputation management on social media, cybersecurity threats and standing out in the competitive landscape. Addressing these ensures our resilience in beauty retail.

Investments

$

10000

We raised investments

Our Investors

As the founder, I am the sole investor in Musho, owning 100% of the company. We are currently self-funded but open to potential investors who align with our mission and vision.

Rising Investments

$

50000

Currently, we are raising investments

$

80

Estimated pre-investment valuation of the company

We’re looking for a co-founders

Open positions

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Additional information

MVP