Ethical E-commerce Trust Layer
Moral Authority is revolutionizing the e-commerce scene by establishing an internet-based trust layer. We're crafting an innovative shopping platform that seamlessly integrates an ethical search engine and a verified product directory. More than just a marketplace, we extend to being a customer-centric intelligence tool, empowering informed shopping decisions. Our core belief is that transparent purchases can reshape the world.
Our mission is to render ethical commerce astoundingly transparent and scalable. We aim to empower consumers and enable brands to prove their integrity affordably.
Ethically Focused Consumers,Mission-Driven & Indie Brands,Certifiers & Standards Bodies, Developers & Builders,Policy Advocates & Researchers
Consumers can’t easily find products aligned with their values, and brands struggle to prove trust or access demand insights. Moral Authority verifies claims, personalizes ethical discovery, and unlocks powerful analytics on market demand, product gaps, and user values.
The problem is serious because consumers are losing trust, brands are losing credibility, and ethical products are losing visibility—while greenwashing keeps winning.
Our solution is Moral Authority, a digital platform that verifies brand claims, customizes ethical product discovery for consumers and provides in-depth analytics on market demands, product gaps and consumer values.
We leverage technologies like AI for personalized ethical discovery, Blockchain for claim verification, and Big Data analytics for market research.
We collect and verify brand claims via forms, certifiers, and APIs, anchor them on-chain, and score products based on user ethics—served via AI agents and a token-gated trust subgraph.
Moral Authority provides a transparent shopping platform, enabling customers and brands to align values, prove integrity, and unlock market insights.
We estimate the market size for which our solution is designed in monetary terms as follows
Is our goal in the next 3 years
My key role is as CEO and Technical Founder, I'm responsible for strategic direction, technological development, and team leadership.
Currently, I am the sole member of the team. However, I'm actively looking for like-minded professionals to join and enhance my startup's capabilities.
Key competitors in our sphere include big names like Good On You, DoneGood, and Shop Ethical. Further ahead on the horizon could be potential moves by Amazon or Google towards ethical shopping focus.
Moral Authority is the only AI-powered, open trust protocol for ethical commerce. We go beyond curated lists with personalized scores, dynamic claim verification, token incentives, and zero-knowledge supply chain proofs—all hosted on a public subgraph for transparency, extensibility, and future-proofing.
We earn from affiliate purchases, paid brand profiles (for trust badges, analytics, and API access), and token-based features like demand insights and crowdfunded product launch tools.
Over the past six months, we've refined our prototype Web2 marketplace by incorporating AI agents and on-chain authentication. Our new model leverages subgraph infrastructure for token-gated access, paving the way for scalable, automated, and composable Web3 ethical commerce.
We've successfully completed over 5 certification validation processes, and our tokenized subgraph is live and ready for queries. The front-end MVP of our shopping platform is up and running, with AI agents currently under development for further enhancement.
Our startup is in its early phase, showing promising progress. We've raised $5K via Wefunder and completed key developments like trust schema design and cert submission flows. Key performance measures include newsletter registration growth, response rates from certifiers outreach initiatives as well as initial interest garnered from ethical consumer communities & brands.
Our company incorporated in
delaware
The primary risks of our startup would be potential resistance from brands to transparency measures, establishing trust with consumers, and dealing with the complexities of subjective interpretations of ethical standards.
$
5000
We raised investments
family and friends
$
50000
Currently, we are raising investments
$
Estimated pre-investment valuation of the company
Moral Authority is developing an open protocol for ethical commerce. It promotes transparency, automates verification, and allows consumers to purchase based on their values alongside price.