Midas Alyne
Date of Foundation
2024

Midas Alyne

Transforming Clothes into Canvas Art

The Idea origin story

Our startup, Midas Alyne, brings a unique twist to the fashion industry by transforming everyday apparel and accessories into wearable canvases of art. Our creations unfold intriguing narratives across various seasons, weaving a tapestry of stories through innovative design, ensuring each piece not only embodies style but also, a compelling tale to share.

The Mission

Our mission at Midas Alyne is to merge art and fashion, weaving compelling narratives into wearable canvases for a unique, stylish statement.

Clients

gen y and z, targeting arabs in general but would include a global audience

Problems we solve

Client’s problem

Revolutionizing the fashion industry by designing garments as unique art pieces that transform humans into expressive canvases, ensuring each piece reflects individual identity and creativity?"

Confirmation of problem

...many consumers crave unique, expressive clothing that stands out and tells a story yet the market offers limited options.

Solution

Our solution, Midas Alyne, combines artistic collaboration with customer personalization and high-tech integration to create unique wearable art pieces that meet consumer needs for individuality.

Our technologies

This solution is based on technologies

How it works

Value for the client

We work with artists for unique designs, utilize 3D software and AR, offer sustainable production and a seamless ordering process.

Market and strategy

Market size

10.5

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

3

% of the market

Is our goal in the next 3 years

Team

My name’s

Daniyal

My key role in the product

My key role is the founder and I am responsible for assembling the team, securing partnerships, and building up the business from ground zero.

Team size and key members

As the founder, I'm responsible for team assembly, partnerships formation, business structuring and spearheading strategic decisions with a clear vision to revolutionize fashion.

Competitors

Competitors

Notable competitors in the fashion-art space include Desigual, Vivienne Westwood, COMME DES GARÇONS, Moschino and Zara. They offer similarly innovative designs but our unique storytelling approach sets us apart.

Our Advantages

Our product redefines fashion with unique narratives imprinted on each piece, merging 3D customization, AR fitting and eco-friendly practices. It embodies personal creativity and ethos, delivering an unmatched bespoke and sustainable style experience.

Business model

We generate revenue selling customized, sustainable garments, with prices ranging from $150-$500 due to unique design and quality craftsmanship.

Traction

Our startup is currently in the ideation phase, meticulously refining our concept to ensure its potential impact and viability.

We are on a strategically charted trajectory towards profitability, persistently cultivating operation efficiency and business growth to ensure sustainable financial success.

Metrics

We monitor metrics like CAC, LTV, order volume, customization requests, and returns. Recent trends show a 15% drop in CAC and a 20% rise in LTV while maintaining a low return rate of 5%. This indicates high customer engagement and satisfaction.

Incorporation

Our company incorporated in

Dubai

Key risks

Key risks include high dependency on art collaborations for design stock; scaling challenges affecting customization quality; supply chain issues due to sustainable materials, market competition with major brands, and economic downturns hitting luxury spending.

Investments

$

0

We raised investments

Our Investors

bootstrapping

Rising Investments

$

10000

Currently, we are raising investments

$

prevaluation

Estimated pre-investment valuation of the company

We’re looking for a co-founders

Open positions

Article

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Additional information

Idea