Maysalward
en
en
en
en
en
en
en
en
Date of Foundation
2003

Maysalward

Pioneering Culturally-Relevant Mobile Gaming in MENA

Contact

The Idea origin story

Maysalward is a mobile gaming startup that stands out with its unique approach of cultural resonance. We specialize in creating games in sync with local customs and traditions of the Middle East, Asia, and Latin America. We localize our games through linguistic, visual, and thematic adaptions for enhanced user experience. Among our offerings are popular games like Trix and Dominoes Pro. Additionally, we leverage local insights and promote regional talent with initiatives like the App Challenge thereby, fortifying the regional gaming ecosystem.

The Mission

Maysalward's mission is to create engaging, culturally relevant mobile games for the MENA region. Their vision is to lead in innovative game development, empowering local talent and community.

Clients

Maysalward's customers include mobile gamers, casual gamers, local communities, and game developers seeking culturally relevant content and innovative gameplay experiences.

Problems we solve

Client’s problem

Maysalward addresses the lack of culturally relevant gaming content in the Arab region. Our products resonate with local customs, fostering a sense of belonging among players while empowering developers to craft innovative, appealing gameplay experiences.

Confirmation of problem

he problem is serious because players lose interest in games that don't resonate with their culture, leading to lower engagement and stunted growth for developers in the MENA region.

Solution

Through our startup, we are creating a platform that offers culturally relevant mobile gaming content for the MENA region. Bridging the cultural gap in this sector not only engages local communities but also enables developers to innovate and produce games that resonate with players' identities

Our technologies

This solution is based on technologies

Artificial Intelligence for game personalization, Augmented Reality for immersive experiences, cloud technologies for seamless gaming.

How it works

Maysalward adapts games using AI and AR for personalized experiences, localizing content culturally to resonate with MENA players, enhancing engagement and market growth.

Value for the client

We deliver engaging mobile games tailored to MENA culture, aiding local talent, enhancing user connectivity and delivering unique gameplay experiences.

Market and strategy

Market size

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

30

% of the market

Is our goal in the next 3 years

Team

My name’s

Nour Khrais

My key role in the product

As the Founder and CEO of our startup, my major responsibilities include defining strategic direction, ensuring financial viability, and leading team coordination. Moreover, my role as a creative game designer involves conceptualizing innovative gaming experiences to engage our users effectively.

Team size and key members

To further enhance our team, we are seeking experts in artificial intelligence to revolutionize mobile gaming experiences.

Competitors

Competitors

Apart from Mad Hooks and Tamatem, potential competitors also include multinational mobile game developers seeking market entry in the MENA region by localizing their hyper-casual games with cultural relevance.

Our Advantages

Maysalward differentiates itself with a blend of unique, engaging mobile games across genres, high-quality graphics, and innovative gameplay. Our localized content for the MENA region ensures cultural relevance while partnerships enable us to empower new developers.

Business model

Maysalward generates revenue through in-app purchases, advertising, and game sponsorships. Clients pay for game development, localization services, and collaboration on branded content.

Traction

Over the past 6 months, Maysalward has expanded its gaming portfolio based on user feedback, focusing on community engagement. Besides innovating casual games, we've ventured into VR and AR gaming improving our position as a leading MENA region game studio.

Our startup has been progressively unfolding its plan. Having gone through intensive research and development, we've now successfully launched our pioneering product that significantly leverages technology to address market needs efficiently and innovatively.

Metrics

Maysalward remains private about specific performance metrics like DAU, MAU, and session time. However, we consistently see strong visibility in regional app store rankings hinting at robust user engagement.

Incorporation

Our company incorporated in

JORDAND AND uk

Key risks

Potential risks for our startup could include a lack of market adoption, strict cultural and regulatory norms in certain regions potentially affecting content creation, changes in technology or gamer preferences, and competition from global gaming giants.

Investments

$

15000000

We raised investments

Our Investors

Venture Capitalists (VCs) Accelerators & Incubators

Rising Investments

$

15000000

Currently, we are raising investments

$

2000000

Estimated pre-investment valuation of the company

Request additional information

We’re looking for a co-founders

Open positions

Article

Read

Additional information

Maysalward
Scale
Date of Foundation
2003