Mabuba
Date of Foundation
2023

Mabuba

Africa’s digital classified ad platform

The Idea origin story

Creating Africa's premier AI-integrated digital classified advertisement platform distinguished by its superior user experience. This innovation-driven mission would harness the latest technological advancements, reshaping how users interact with online ads and making it a market leader in the continent's digital space.

The Mission

"To revolutionize Africa's ad space with an AI-powered digital platform, fostering user-friendly technology & innovative solutions."

Clients

Customers could be individuals, businesses and advertisers in Africa looking to buy, sell or exchange goods and services.

Problems we solve

Client’s problem

Your startup could solve the problem of inefficient and untrustworthy classified ad platforms in Africa. It could streamline online buying and selling, reducing information asymmetry and improving market transparency through AI and digital technologies.

Confirmation of problem

most online trading platforms in Africa lack user-friendliness, have poor localization features and do not support multi-language communication.

Solution

Mabuba's AI-driven platform offers a user-friendly experience, minimal external advertising, affordable pricing, multilingual support and connections to vital services.

Our technologies

This solution is based on technologies

AI and machine learning, multilingual NLP, advanced search algorithms, geo-location technology, integrations with financial services APIs for seamless transactions.

How it works

Mabuba's AI, via web & mobile platforms, absorbs your interests, autonomously hunts for optimal listings and suggests associated services.

Value for the client

Mabuba: A comfortable, fast, and trusted one-stop hub for buying, selling and renting in today's competitive market.

Market and strategy

Market size

100

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

10

% of the market

Is our goal in the next 3 years

Team

My name’s

Rachid Boutachdat

My key role in the product

Your key role is being the founder and you're responsible for setting the company vision, building a team, fundraising, and guiding strategic decisions.

Team size and key members

Consider adding a product manager to define your product strategy and a financial advisor for business planning and funding.

Competitors

Competitors

Additional potential competitors might include global platforms like eBay, Amazon, and Alibaba that have a presence in Africa; local e-commerce sites such as Takealot.com or Jumia; or other emerging digital classified ad platforms within the continent.

Our Advantages

Our platform shines with a unified, user-friendly experience, robust authenticity measures reducing scams, advanced AI for personalized results, multilingual support for global appeal, affordable pricing models and uncluttered ad-free browsing. Plus our AI customer support is unmatched.

Business model

Our revenue comes from monthly subscriptions. Private users get limited services for free, full features cost 5$. Business plans go from 25$ to 99$, with added transactional fees.

Traction

Initiation of our business plan and development of the minimum viable product (MVP) is already under way, propelling us forward to a new era of growth.

The company and its dedicated team have successfully launched a comprehensive solution. Revenue generation is accomplished, complemented by robust marketing strategies fully operational.

Metrics

Initiating product metrics involves tracking user engagement, customer acquisition cost, monthly active users and retention rates. Monitor revenue growth and churn rate for financial health assessment. Always prioritize actionable insights over raw data.

Currently, our financial metrics are under development. Our aim is to provide actionable insights that help drive strategic growth. Stay tuned for updates!

Incorporation

Our company incorporated in

Not yet decided

Key risks

Main risks could include difficulty in user acquisition & retention, potential cybersecurity threats towards the AI system, regulatory hurdles by local governments, strong competition from existing platforms, lower-than-expected ad revenues due to the limiting of external ads and language localization issues.

Investments

$

20000

We raised investments

Our Investors

No investors it’s own money

Rising Investments

$

2000000

Currently, we are raising investments

$

I can’t tell yet

Estimated pre-investment valuation of the company

We’re looking for a co-founders

Yes it would be great to find a cofounder interested in investing in Africa and African tech Szene and willing to give some cash

Open positions

Yes we are looking for a cfo as well as a head of marketing and e-commerce

Article

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Additional information

MVP