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The Idea origin story
we are introducing affordable and sustainable jewellery alternatives to expensive gold jewellery. Disrupting gold jewellery.
Customizable Handcrafted Fashion Jewelry
we are introducing affordable and sustainable jewellery alternatives to expensive gold jewellery. Disrupting gold jewellery.
Vision is to building the largest handmade Jewellery brand. Mission is delighting customers with innovation in design and using sustainable materials for Jewellery making.
Our primary customers are women with a penchant for traditional Indian ethnic attire who appreciate sustainable, handmade and matching jewelry.
affordable jewellery buying options, matching jewellery for the dress and saree, customization of jewellery colors
The actuality of the problem is confirmed by the lack of accessible, sustainable and customizable jewelry solutions in the market.
To counter these issues, our startup offers affordable, customizable, handcrafted jewelry that harmoniously complements traditional Indian attire.
My startup offers custom, handcrafted fashion jewelry as a sustainable and affordable alternative to gold. Our mission is to become the largest handmade jewelry brand by delighting customers with innovative design concepts using eco-friendly materials. Primarily catering to women who favor traditional Indian clothing, my startup addresses the need for cost-effective, dress-matching options that offer color customization. As for technologies, we could benefit from e-commerce platforms and 3D printing technology for creating intricate designs.
We craft our jewelry from natural terracotta clay, handpaint it with skin-friendly colors, and package each unique piece to perfection.
Our startup provides handcrafted, customizable fashion jewelry as economical and eco-friendly alternatives to gold. We delight customers by offering innovative designs paired with sustainable materials for all ethnic attire needs - solving their problems of affordability, color coordination, and customization.
We estimate the market size for which our solution is designed in monetary terms as follows
Is our goal in the next 3 years
My key role is CEO, tasked with overseeing all operations and making crucial business decisions across every department.
Your team could benefit from adding a Chief Financial Officer to handle finances, forecasting and fundraising efforts.
Given your focus on customizable, handcrafted fashion jewelry, other potential competitors could include local artisans or boutique shops specializing in unique, handmade accessories. Online marketplaces like Etsy could also pose competition as they provide a platform for thousands of individual creators and small businesses to sell their handcrafted jewelry pieces.
Our product mirrors the epitome of creative design, unrivaled quality, and masterful craftsmanship. Designed ingeniously and meticulously crafted, it delivers standout innovation alongside lasting usability for supreme customer satisfaction.
we sell jewellery online and make money
We've successfully achieved a steady sales volume of INR 20L monthly, demonstrating consistent growth and market acceptance for our product.
bank loans
In the past half-year, we've witnessed a consistent 10% surge in sales volume. Concurrently, our strategies have cut down customer acquisition costs by 15%, while enhancing customer lifetime value by an impressive 25%.
Our startup's financial health is progressively strengthening, prominently displayed through our increasing sales figures.
Our company incorporated in
India
Main risks for my startup include unpredictability in consumer trends and fashion, competition with established jewelry brands, potential supply chain disruptions impacting availability of sustainable materials, any changes in economic conditions affecting consumers' disposable income, and maintaining product uniqueness while scaling.
$
500000
We raised investments
Prabhashankar Rao owns 15%
$
500000
Currently, we are raising investments
$
5000000
Estimated pre-investment valuation of the company
