Gift of Gab. Gift of Gab.
Date of Foundation
2024

Gift of Gab. Gift of Gab.

Gift of Gab: Advanced AI Communication Assistant

The Idea origin story

Gift of Gab closes the gaps that cost agents deals. After every call, email, or showing it writes a structured summary and next steps in Follow Up Boss. From there, an AI engine manages all ongoing SMS and email—generatively and in full context—so each message matches the client’s history and timing. One agent can juggle hundreds of conversations, save over 10 admin hours a week, and convert more leads without adding staff

The Mission

Empowering real estate agents with AI, Gift of Gab streamlines client communication, boosts conversions, and saves valuable time.

Clients

realtors that are currently on the follow-up boss crm platform to start with

Problems we solve

Client’s problem

Agents bleed time and deals juggling 1 000-plus leads—typing notes, scheduling follow-ups, chasing silent prospects. Manual updates leave FUB files incomplete, replies late, and opportunities lost. EMMA ends the chaos by automating capture, logging, and instant, tailored outreach so no lead slips away.

Confirmation of problem

The actuality of the problem is confirmed by the fact that agents lose potential deals due to inefficient and time-consuming manual tasks.

Solution

Our solution is EMMA, an advanced AI communication assistant that streamlines lead management via automatic logging, instantaneous personalized responses and strategic follow-up scheduling. This ensures opportunities are never lost in the frenzy of manual updates and dealings with prospects.

Our technologies

This solution is based on technologies

AI and Machine Learning technologies, CRM platforms like Follow-Up Boss, and natural language processing can be instrumental in our startup.

How it works

EMMA uses AI to contextually and generatively engage leads via SMS, email, and soon voice; logs every interaction; writes detailed FUB summaries; auto-updates deals & flags hot leads—hands-free.

Value for the client

With EMMA, agents sell more—she captures calls/emails/texts, logs in FUB, generates AI-based communications, rescues leads and fills data gaps.

Market and strategy

Market size

54000

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

45

% of the market

Is our goal in the next 3 years

Team

My name’s

Gabriel Bourque

My key role in the product

As the founder and CEO, my key role is to strategize, guide product design, supervise development, secure funding and lead our market entry efforts for automating real estate communications.

Team size and key members

Our dynamic team comprises of CTO Anders Fjelstad, COO David Strutt, CEO and Real Estate Broker Gabriel Bourque, VP Theo Lopez and Engineering VP Tin Zejar.

Competitors

Competitors

Among our key competitors are Gong.io, Chorus.ai for their AI communication solutions, and Forethought as well as Pypestream for advanced automation. Also worth noting is Interactions LLC and LivePerson.

Our Advantages

Our solution integrates all essential functions uniquely tailored for realtors on FUB, offering a comprehensive and convenient package unlike any other.

Business model

We earn through monthly subscriptions for GOG access, with packages starting at $300/month. Early adopters receive a lifetime discount plus referral bonuses.

Traction

We have achieved level 4 startup status with AZURE and fully integrated with FUB. Our mobile app is undergoing successful beta testing, ensuring seamless recording, transcription, and summarizing capabilities. The automated fub management is functioning properly while EMMA development is 60% completed.

In two years, GoG will thrive on both iOS and Android with a fully operational EMMA feature, 2K+ users anticipated to contribute $7.2M in ARR. Our strong brokerage collaborations, tested AI interface, and cost-efficient GTM strategy better position us for Series A funding or self-sufficiency.

Metrics

During the ongoing beta test, 30 real estate agents are validating GOG actively. We've attained a $0 Customer Acquisition Cost and an admirable customer Lifetime Value of $48k with zero churn up-to-date.

Gift of Gab, pre-revenue yet robustly funded with $300,000 from founders and similar Azure Startup Level 4 backing. The beta stats reveal an impressive $0 CAC, a whopping $48K LTV per user, no churn; all indicative of our lean SaaS model's superb scalability and attractive margins.

Incorporation

Our company incorporated in

CANADA

Key risks

Main risks include potential technical glitches in the AI system, resistance from realtors too accustomed to traditional methods, data security concerns, and competition with similar software on the market.

Investments

$

400000

We raised investments

Our Investors

BOOTHSTRAPPED - FOUNDERS INVESTED 350K USD AZURE STARTUP 50K USD

Rising Investments

$

1500000

Currently, we are raising investments

$

15000000

Estimated pre-investment valuation of the company

We’re looking for a co-founders

Open positions

Article

Read

Additional information

Gift of Gab not only saves time but also recoups lost revenue. It offers per-agent benefits surpassing $250K/year, and scales without added labor. Our platform reduces admin costs, enhances closing rates and retention while multipling revenues exponentially across teams.

MVP