Comfortable, lightweight shoes with an elegant style for any age or outfit.
"Flow" offers unreplicable comfort with no compromises. It's where the elegance of subtle luxury encounters the lightness of athletic footwear. The universal design, premium materials, and thoughtfully designed patterns make this footwear ideal for an active lifestyle, travels and lengthy walks. It fits any style - from business to casual - ensuring comfort even for those who spend a lot of time on their feet.
We are innovating the footwear industry, combining comfort, elegance, and function, aiming to become a global leader inspiring millions to choose freedom, style, and confidence without compromise.
EL.1 — Stylish, limitless comfort footwear for active women, professionals, travelers, on-feet workers across sectors and trendy seniors.
The problem is severe as ill-suited footwear can cause lasting health issues and inhibits self-expression. At EL.1, we marry comfort and style without sacrificing well-being or authenticity.
Our solution at EL.1 is elegantly designed, ultra-light footwear that combines elite sport shoe technology with premium materials for unmatched comfort and style versatile enough for any outfit.
EL.1 blends top sports shoe technology with elegant design—ultra-light ergonomic lasts, premium materials, and quiet luxury aesthetics for unmatched comfort, style, and versatility.
EL.1 fuses sport shoe comfort with stylish design, integrating premium materials in elegant colors and easy-to-use fastenings for sleek, versatile footwear.
Our target footwear market totals $152B annually - with our unique blend of comfort and style, EL.1 aims to capture a market share worth up to $760M per year.
We estimate the market size for which our solution is designed in monetary terms as follows
Is our goal in the next 3 years
As the founder, visionary, and lead designer, I define the product concept (design, functionality), its production, as well as the marketing strategy and rapid growth of the company.
Our team includes: L. Bulavkina - business strategy consultant and start-up co-founder, E. Cavalli - fashion brand developer and designer, A. Kuts - founder of successful sportswear brand in Italy.
Your competitors include brands like Ecco, Geox, Cole Haan, and Clarks. These companies offer footwear combining comfort and elegant design, but unlike them, EL.1 focuses on ultra-light sports technology paired with premium materials and designs suitable for any style and situation.
EL.1 stands out by specializing exclusively in elegant sneakers, combining ultra-light sports technology with premium materials and sophisticated designs. Unlike competitors, we focus on making the choice easy for customers seeking stylish, comfortable footwear. Our shoes look sleek even in larger sizes, are easy to put on and take off, and offer exceptional lightness and comfort.
We earn revenue from B2C direct sales of our elegant sneakers, and B2B sales to corporations for employees & dealers for resale.
We've refined our elegant yet comfy design and secured manufacturing partners. With many samples released, client feedback is positive. We established brand positioning via targeted marketing. Our distribution strategy includes a ready website, marketplace accounts and attendance at international exhibitions.
Upon funding exhaustion, we aim to finalize and sell our product line, amplify brand awareness leading to $500k-$900k annual revenue, establish optimized operations and logistics system, and initiate market expansion with long-term partnerships for sustainable growth.
We will track key metrics such as sales volume by category, size range, customer acquisition cost, conversion rates, customer retention, and average order value. We will also evaluate the effectiveness of trade show participation, various sales channels, and promotion strategies. Additionally, we will assess the effectiveness of different methods for reaching corporate clients.
Our company incorporated in
🇬🇧 Uk
Risks include intense competition from established brands, potential supply chain disruptions affecting timelines/brand image, and the possibility of misjudging customer preferences leading to low demand.
$
20000
We raised investments
Angel Investors Incubators and Accelerators Crowdfunding Platforms
$
Currently, we are raising investments
$
$1M
Estimated pre-investment valuation of the company
We're seeking a co-founder to join EL.1 - a visionary startup aiming to disrupt the Middle and Middle+ footwear market with our uniquely stylish and ultra-comfortable shoes. Leveraging comfort technology from sports footwear innovation combined with high-quality materials and luxurious design, EL.1 is postured to create a significant presence in a market estimated at over $152 billion per year. We have already gathered a talented team, a market-ready product, and have laid the groundwork with early investments, but we need additional muscle to help propel the company to the next level. We are currently looking for a co-founder whose passion aligns with our mission of providing elegant comfort without compromise. The individual should possess a blend of operational experience within the fashion, footwear, startup ecosystem, as well as strategic thinking capabilities. The role will be primarily focused on operations, business development, and fund-raising.
EL.1 is aiming to revolutionize the footwear market by bridging the gap between style and comfort. We believe in pushing the boundaries of what is achievable in the realm of footwear without compromising on comfort or aesthetic appeal. At EL.1, we recognize that our consumers see shoes as an extension of their personality and we aim to switch the paradigm by delivering a product that reflects this mindset while maintaining the practical elements of comfort and durability. Our approach not only makes us unique but also positions us as a solution to a problem that persists in the global fashion market.
