DeepRights
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Date of Foundation
2023

DeepRights

Digital likeness licensing Platform

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The Idea origin story

to revolutionize the way celebrities and influencers protect their digital likenesses and monetize their names, faces, and voices using deepfake technology. We aim to establish a digital likeness license, partnering with celebrities and athletes, to provide official rights for their images and voices, and then we'll defend those rights using blockchain-based digital signatures to ensure the authenticity of media content, ultimately transforming the way brands and media creators engage with these iconic figures while safeguarding their digital reputations.

The Mission

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Clients

Celebrities Influencers Brands and Media Creators Talent Agencies Legal and Privacy Professionals

Problems we solve

Client’s problem

Confirmation of problem

The problem that "DeepRights" aims to solve is the potential misuse and abuse of deepfake technology, which can harm the digital reputation of celebrities and influencers. By providing a secure digital likeness license and leveraging blockchain-based digital signatures, the startup will protect the rights of these public figures, ensuring the authenticity of their digital presence and enabling them to monetize their names, faces, and voices while preventing unauthorized use and manipulation of their images and voices in harmful or deceptive ways.

Solution

DeepRights safeguards public figures' digital identities with a secure digital likeness license and blockchain-based signatures, enabling monetization while preventing misuse.

Our technologies

This solution is based on technologies

Blockchain, Deepfake technology, AI, Machine learning.

How it works

In the future, LeBron James won't need to travel for commercials. An API request, payment, and approval will secure his digital assets, saving time and boosting earnings.

Value for the client

"DeepRights" provides security to celeb's digital likeness through licenses, enabling safe monetization and authenticity verification.

Market and strategy

Market size

5437.35

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

2

% of the market

Is our goal in the next 3 years

Team

My name’s

el tea

My key role in the product

My key role is Founder and I'm responsible for setting vision, building the team, fundraising, product development and overall execution.

Team size and key members

CTO, Marketing Director

Competitors

Competitors

In addition to the ones you mentioned, other potential competitors could be Jumio: providing ID verification and fraud detection solutions; Sensity.ai: monitoring deepfake activities across the web; and PimEyes: offers a facial recognition search engine.

Our Advantages

DeepRights is a pioneer in digital rights management, blending deepfake prevention with blockchain-powered signatures. This unique combo empowers users while offering maximum value for celebrities, influencers and businesses through trust-based monetization.

Business model

We charge 10-20% of licensing and endorsement fees between celebrities/brands. Subscription pricing is also considered.

Traction

Maximize product evolution with a strategic roadmap, informed planning, comprehensive market and tech analysis, combined with current industry insights.

Surpassing significant milestones, our company successfully secured Round A funding. This progress infuses us with a fresh surge of capital to expedite innovation and growth. We're thrilled about crafting an impactful future ahead!

Metrics

Lifetime Value (LTV): The projected revenue that can be derived from a customer during their lifetime as consumers for your startup.

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Incorporation

Our company incorporated in

Delaware

Key risks

Key project risks include regulatory changes, user privacy issues, tech advancements and competition. User adoption could be a challenge. Data security breaches can harm the platform's reputation. Scalability, ongoing development and large initial capital are additional risks faced.

Investments

$

1000

We raised investments

Our Investors

Seed Funds 10%

Rising Investments

$

2,000,000

Currently, we are raising investments

$

$1000000

Estimated pre-investment valuation of the company

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We’re looking for a co-founders

Open positions

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Additional information

DeepRights
Idea
Date of Foundation
2023