Revolutionizing Tea Enjoyment with ChaiVana
ChaiVana seeks to redefine the café industry by catering to a growing demand for healthy and sustainable options. Leveraging on global interest in exotic beverages, we aim at positioning Chai as the new Boba. Our unique proposition is an exclusive pop-up café experience tailored for the Gen Z and Millennials. At ChaiVana, guests can savor a spectacular range of specialty Chai, unique snacks, and immerse in dynamic ambiances- all via exclusive invitations.
Vision: Create a globally enjoyed Chai and Indian delicacies brand -- much beyond just Chai tea latte and naan and chicken tikka masala. Mission: To make chai a pick-me up drink in the US
Gen Z and millenials in US, and I beleive it will be particularly popular among Indian population in US
Boredom of just drinking coffee, unavailability of variety and exotic snacks, vegan and vegeterian options for snacks are very limited
Boba is getting very popular, more people are turning vegan, whats stopping people from being vegan is the taste
Our solution is to introduce the U.S. population to delicious, healthy, and eco-friendly Indian beverages and snacks through our unique cafe concept, thus inspiring a new chai culture.
The exclusivity of the solution creates hype and using AI we can curate personalised experiences based on the customer.
ChaiVana offers a unique pop-up café experience exposing Gen Z and Millennials to a myriad of exotic, sustainable chai blends and snacks, creating an escape from the ordinary café routine.
We estimate the market size for which our solution is designed in monetary terms as follows
Is our goal in the next 3 years
My key role is as the founder and I'm responsible for everything from operational management, business development to product innovation.
As the founder, I'm currently running the show alone. However, a strong team can include roles such as technical lead, marketing expert and finance specialist.
In addition to established cafes like Starbucks, the competition also includes traditional home-made tea and snacks. However, none of these options offer the convenience and unique flavors we bring with ChaiVana. Although it's a competitive market, our exceptional offering gives us an edge.
Our unique selling point is that each product comes with its own narrative, turning chai tasting into an immersive experience as sophisticated and cherished as wine tasting.
Clients pay an entry fee covering tea and a snack. Further add-ons are separately billed after personalized interaction with the chef.
I have meticulously refined my startup idea through insightful discussions with Wharton classmates and faculty, further strengthening its foundation.
While our Minimum Viable Product (MVP) is under development, we are actively focusing on forecasting key metrics such as potential user engagement, market size and revenue streams. As soon as the MVP is ready, these forecasts will be transformed into tangible data tracking.
Our company incorporated in
Our startup, ChaiVana, revolutionizes the café industry by introducing diverse chai drinks and exotic snacks. Catering to the growing demand for sustainable food alternatives among Gen Z and Millennials, we aim to reposition chai as an appealing beverage choice beyond traditional coffee options. With our vision of crafting a global brand around chai and Indian delicacies much beyond tea lattes or naan breads - offering unique pop-up café experiences through exclusive invites only; we aspire to build a new 'chai culture
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We raised investments
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Currently, we are raising investments
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Estimated pre-investment valuation of the company
