Revolutionizing hydrogen production through tire recycling
Our startup, CERG, is pioneering a pathway to a greener future by transforming waste into renewable hydrogen and green energy. We offer an innovative, emission-free solution that generates clean energy on-demand, reshaping how we conceive waste and energy production.
Our vision is a future free of waste, transformed into clean hydrogen energy. With zero emissions, waste, or landfill, we're fostering global sustainability.
Our customers are automotive manufacturers, tyre producers, plastic industries and any sector needing on-demand hydrogen.
Disposal of tyres is problematic, they are either incinerated as Tyre derived fuel, used in pyrolysis to make low quality oil, and low quality carbon char generating massive amounts of toxic green house gases or buried in landfill. We take end of life tyres and generate emission free 99.997% pure hydrogen, high purity carbon black, acetic acid and green electricity with zero waste to landfill
The problem is acute as 1.5 billion tyres are discarded annually, leading to significant environmental degradation and notable resource waste.
We offer a sustainable solution transforming end-of-life tyres into reusable materials while generating clean energy, aligning with environmental goals.
Our solution, through a series of processes, transforms tyres into 99.997% pure hydrogen, acetic acid and clean energy with minimal residue.
We provide customers with a sustainable way to legally dispose of waste tyres, ensuring environmental compliance while also supplying 100% clean emission-free hydrogen and electricity.
We estimate the market size for which our solution is designed in monetary terms as follows
Is our goal in the next 3 years
My key role is the Business Owner, Technical Officer and Project Manager, responsible for steering strategic decisions, overseeing technology development and ensuring project completion.
Our well-versed team includes Steve Horvat as CEO, Tony Carr steering COO duties, myself as the CTO and Ross Love as CIRO. We are supported by an accomplished technical staff.
Our main competitors include ResourceCo (TyreCycle), Clean Energy Group, Recycle Tyre Pty Ltd, and Ray Johnson's Scrap Tyre Disposals in the mechanical recycling sector. In Mechanical Recycling and Pyrolysis space, contenders are Entyr Limited and Green Distillation Technologies.
Our startup distinguishes itself by promoting a truly circular economy. We ensure zero emissions and no landfill waste through our array of technologies such as Multi-Phase Microwave Plasma Thermal Decomposition & Gasification, and more. Notably, we're scalable from 10-1000 tonnes/day.
Our monetization model is streamlined with multiple revenue streams. Top earners: tyre collection fees, electricity and hydrogen sales, as well as a slew of waste-derived product transactions.
PitchBob’s recommendation: In the last six months, we've secured R&D grants, worked with regulatory bodies for permissions and partnerships, made notable strides towards our demonstration plant launch in April 2025. We're also engaged in high-profile negotiations to harness our clean hydrogen technology.
When the funds are exhausted, we'll have built our plant, established supply chains and obtained regulatory consent. Plus, demonstrating hydrogen production in operation while building commercial ties and generating early revenue streams for sustainable operations.
We monitor key performance metrics like hydrogen production efficiency, emission levels, energy consumption, resource recovery rate and cost efficiency. Additionally, we track operational uptime to assess our scalability. All these help ensure the sustainability of the project.
Our company incorporated in
The company is registered in Victoria, Australia
Our project faces technical, financial, regulatory, supply chain, operational, environmental market and safety risks. These range from scaling technology to compliance with environmental regulations to potential market fluctuations. Ensuring risk mitigation is key for our sustainable success.
$
6000000
We raised investments
Our shareholders include Directors Tony Carr, Steve Horvat, Sean Jacobs, and Ross Love each with 23.5% equity and Investors Luke Watson and Kairu Chan each holding 3.0% equity.
$
9600000
Currently, we are raising investments
$
the company had a DCF pre money valuation of $100m
Estimated pre-investment valuation of the company
Following the completion of the Demonstration facility, we will be using it to showcase our technology for sale and export under licence. We are already in discussions with the Malaysian and Vietnamese governments about building plants for them under licence