bebemoss
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Date of Foundation
2018

bebemoss

Handcrafted Organic Cotton Toys

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The Idea origin story

Bebemoss, an eco-friendly startup, specializes in creating charming toys from organic cotton. This nature-inspired collection not only offers the comfort of a plush buddy but also narrates a compelling story. The brand stands tall on its commitment towards social upliftment by providing fair employment and decent wages to over 120 disadvantaged women around Istanbul including locals and Syrian refugees. Each artist brings their individual experiences to life in these toys, offering more than just playthings; they offer heartfelt narratives embedded in soft cotton embraces.

The Mission

Employ 500 women by 2025 and become the favorite toy brand for new echo conscious moms

Clients

Our customers are eco-conscious parents, boutique children's stores, interior designers and decorators, as well as zoos, Aquariums and museum gift shops.

Problems we solve

Client’s problem

Your startup will address environmental sustainability, ethical employment of marginalized women and provide safe, eco-friendly toys for children. It also aims to change consumer behavior towards sustainable purchases while providing high-quality products.

Confirmation of problem

here's a rising demand for eco-friendly, personalized toys and few options that support fair-trade and local community upliftment.

Solution

To transform your startup into a unicorn, consider the following steps: 1. Create Unique Value: As an organic cotton handmade toys business, ensure

Our technologies

This solution is based on technologies

E-commerce platform, CRM system, mobile app development for easy shopping, AI for personalized recommendations.

How it works

We expand our reach, sell unique toys and support artisans. This promotes responsible manufacturing and consumption while educating kids about ecosystems.

Value for the client

"Bebemoss offers unique, handcrafted organic cotton toys supporting marginalized women and nurtures eco-consciousness in children's play."

Market and strategy

Market size

64

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

2

% of the market

Is our goal in the next 3 years

Team

My name’s

Izabela Ersahin

My key role in the product

My key role is leading the startup as founder and product designer. I'm responsible for workshop management, ethical trade practices and artisanal crafting.

Team size and key members

Our team spans USA and Turkey. Alexandra handles email marketing, Lighthouse Media manages social media whilst Zeynep and Nihal oversee manufacturing and compliance in Istanbul.

Competitors

Competitors

Our main competitors are Hathay Bunano's Pebble toys, Cuddle + Kind’s handmade dolls and Anne-Claire Petit’s hand-crocheted items. All emphasize fair trade, artisanal craftsmanship & uniqueness in their products.

Our Advantages

Embodying female empowerment, our transparent business practices prioritize organic local sourcing and thoughtful manufacturing. Our US-Turkish operations enhance designs with superior quality at mid-range prices - promoting responsible consumption while making a social impact.

Business model

We generate revenue by selling toys, via e-commerce on our site, B2B platforms and contracts in Israel; additionally we occasionally white label for other brands

Traction

Exceeded 1K sales online, teamed up with a distributor for global expansion aiming for annual $160K sales. Proudly employed 120+ female artisans sustainably & compensated over 44K hours of living wages in last year.

Expanding robustly, our company is on the fast track to tripling its revenue. This exceptional growth epitomizes not just our progress but also our relentless commitment towards achieving outstanding financial performance.

Metrics

The product metrics are trending positively – sales volume, site visits and returning user rate is on the rise. Conversion rates & AOV show growth signals too - an indicator of a well-performing business model we can capitalize on to scale further.

Incorporation

Our company incorporated in

Delaware

Key risks

Key risks include: stiff competition in the toy industry, potential difficulties in scaling production while maintaining quality and handmade characteristics, supply chain disruptions affecting availability of organic cotton, market acceptance risk for higher prices due to fair trade practices.

Investments

$

0

We raised investments

Our Investors

no investors

Rising Investments

$

150000

Currently, we are raising investments

$

200000

Estimated pre-investment valuation of the company

Request additional information

We’re looking for a co-founders

Open positions

Article

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Additional information

Bebemoss, an ethical startup, creates charming handcrafted toys from organic cotton. Its unique plush collection empowers over 120 marginalized women with fair wages in Istanbul. Every toy comes with a genuine and inspiring story.

bebemoss
Growth
Date of Foundation
2018