Amento
Date of Foundation
2025

Amento

The Idea origin story

Amento is a mission-first platform that redirects everyday spending to planetary healing. We start with hotel bookings — but expand into mobile, credit cards, and more. We donate 51% of net profits to indigenous land stewardship, ocean conservation, and land-back initiatives. Same trip. Same price. Greater impact.

The Mission

The ethical platform that donates 51% of profits to indigenous stewardship, land buy back, and ocean conservation. Our mission: 100 million acres of land returned indigenous stewardship.

Clients

Eco-conscious, experience-driven travelers who want luxury and purpose; book online, value design, and want their money to support the planet.

Problems we solve

Client’s problem

Amento is a travel platform that donates 51% of net profits to protect endangered land and ocean through indigenous stewardship—turning every booking into a powerful act of giving back. It solves the gap between luxury travel and meaningful impact, offering conscious travelers a values-aligned way to explore the world.

Confirmation of problem

The problem is serious because tourism often harms ecosystems and displaces local stewards, while profits rarely support those protecting 80% of the world’s biodiversity.

Solution

Our solution is a unique travel platform, Amento, which combines luxury with purpose by donating 51% of our net profits to secure endangered ecosystems through indigenous stewardship.

Our technologies

This solution is based on technologies

Our startup, Amento, is a unique venture aimed at aligning luxury travel with positive environmental impact. We have geared towards redirecting daily expenditure to facilitate Earth's conservation by commencing with hotel accommodations and gradually staging up to services like mobile and credit cards. An impactful 51% of our net profits are channeled towards indigenous land maintenance, sea preservation, and initiatives that work on returning the land back where it belongs. Our customers pay no extra price but their routine schedules now contribute significantly

How it works

Amento is a travel platform that donates 51% of its net profits to the planet—supporting land conservation, indigenous stewardship, and ocean protection with every booking.

Value for the client

Amento transforms travel. We seamlessly blend luxury and purpose, enabling conscious explorers to support planetary healing with every booking.

Market and strategy

Market size

450

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

3

% of the market

Is our goal in the next 3 years

Team

My name’s

Babak Kheshti

My key role in the product

You’re the visionary and builder—driving product, brand, partnerships, and early growth. For 2 years, you’re CEO, head of storytelling, dealmaker, and chief energy source.

Team size and key members

To further strengthen my team, I am seeking industry professionals with varied skills in environmental sustainability and technology development.

Competitors

Competitors

Amento competes with platforms like Booking.com, Airbnb, and Kind Traveler. While others offer travel, few combine luxury booking with deep environmental give-back. No one donates 51% of net profit.

Our Advantages

We are committed to making a difference by channeling most of our profits back into environmental conservation, thus investing in the well-being and future sustainability of our planet.

Business model

We wil sell hotel bookings that we are paid a commission for.

Traction

We've meticulously refined our product concept and business plan, advancing them from ideas to a blueprint for action. The progress has been considerable and we're poised to make remarkable strides in bringing our innovative solution to market.

We are in the process of developing a robust booking engine and anticipate having it operational soon. Moreover, we're projecting an influx of approximately 500 customers per month once fully functional.

Metrics

At present, we aren't actively tracking any specific metrics. However, our team understands the significance of analytics and is working towards identifying key performance indicators to help measure success effectively and drive continuous improvement in our product.

Incorporation

Our company incorporated in

Delaware

Key risks

Main risks include: slow user adoption, high customer acquisition costs, complex hotel integrations, and maintaining trust around impact claims. Scaling tech and team while staying mission-aligned is key.

Investments

$

0

We raised investments

Our Investors

currently none

Rising Investments

$

3000000

Currently, we are raising investments

$

7000000

Estimated pre-investment valuation of the company

We’re looking for a co-founders

Seeking a committed co-founder for Amento, an innovative, mission-first platform committed to aligning luxury travel with positive environmental impact. Our goal is to redirect everyday spending towards planetary healing, beginning with hotel bookings and gradually expanding into other areas like mobile services and credit cards. We pledge to donate 51% of our net profits to initiatives focusing on indigenous land stewardship, ocean conservation, and indigenous land rights, providing a meaningful, value-aligned experience for eco-conscious travellers. As a co-founder, your key role will be of a builder and visionary, driving the product, brand, partnerships, and early growth. For the initial 2 years, you will transition into roles like the CEO, head of storytelling, dealmaker, and chief energy source, propelling us forward. This critical position calls for someone with a unique blend of skills in environmental sustainability and technology development and the spirit to push boundaries.

Open positions

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