"Curated, personalized skincare for busy lifestyles."
Our mission is to simplify the skincare journey for busy consumers. We achieve this by curating skincare solutions that are tailored to their unique needs. Our approach takes into account crucial factors such as age groups, roles and responsibilities, environmental conditions, indoor and outdoor lifestyles, hours spent traveling by various modes of transport.
"Simplifying skincare for the busy, by curating personalized solutions considering age, lifestyle, and environmental factors."
Age between 25 to 45, living in tropical countries, busy lifestyles, have lots of roles and responsblilites daily
Your startup can solve the problem of time-consuming and complex skincare routines, offer customized solutions for varied lifestyles, and address skin issues related to different environmental conditions.
many consumers struggle with navigating the vast array of skincare options, often leading to ineffective choices and wasted resources.
A personalized, AI-driven skincare platform that recommends products based on user's lifestyle and specific needs.
Research and science
Users navigate products matched to lifestyles on our site for tailored solutions. Product benefits and ingredients are explained, and a chatbot offers personalized recommendations based on lifestyle.
Seamless product recommendation based on lifestyle and age, saving the hassle of ingredient research amid countless brands.
We estimate the market size for which our solution is designed in monetary terms as follows
Is our goal in the next 3 years
Your key role as CEO and founder of Adeena skincare is to strategize company growth, product innovation, consumer demand fulfilment, and team leadership.
CMO who is in charge of the full scale of our marketing strategy, My admin, Social media strategiest who takes care of our social media channels and content and graphic designer
Considering the Indonesia skincare market, other potential competitors could be Wardah, Emina, Mustika Ratu, Bioderma and Clinique. It's also important to note the presence of various international brands operating in Indonesia.
ustomers can effortlessly navigate our products by matching their lifestyle to find tailored solutions. Whether they're indoor or outdoor, traveling, new mothers, pregnant, or housewives, they can simply click on their specific lifestyle category, and the relevant products will be displayed. Our website & marketplace will streamline the selection process.
We sell online and in stores at Bali and Jakarta. Products are Turmeric Gel Moisturiser (199,000) and Exfoliator Mask (225,000).
We've successfully marketed approximately 1000 products, boasting an impressive retention rate of 25%, a testament to our flourishing customer trust and robust product value.
We will be able to make expenses through our sales. The goal is to raise funds and increase our brand awarness so we can start paying all our expenses and salary and invest it back into marketing and sales.
Lifetime Value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer in your startup, making it crucial for understanding long-term business viability. Alongside Customer Acquisition Cost (CAC), these metrics allow you to assess if retaining customers and acquiring new ones are financially beneficial or costly.
In the previous fiscal year, our sales performance exceeded $20,000 – underlining a robust financial trajectory.
Our company incorporated in
JAkarta
Too many skincare brands, competitive price wars or technological advancements by competitors. high Logistic cost to other tier countries,
$
100000
We raised investments
my company is a boothstrap
$
200
Currently, we are raising investments
$
75
Estimated pre-investment valuation of the company
What we offer as a company Personalized Skincare Selection our approach involves curating skincare products based on consumers' lifestyles and age groups, ensuring a personalized experience that meets their unique needs. Sustainability Beauty Adeena is committed to making a difference by switching to eco-friendly packaging materials by incorporating: Biodegradable and recyclable packaging options Quality Ingredients We prioritize the use of the best quality ingredients, combining natural and scientific elements to formulate effective skincare solutions that deliver results.